Communications

This feature article from Engagement Strategies Magazine looks at how AstraZeneca's internal and external engagement efforts have helped to make it one of Fortune Magazine's "Most Admired Companies."

This feature article from Engagement Strategies Magazine looks at how AstraZeneca's internal and external engagement efforts have helped to make it one of Fortune Magazine's "Most Admired Companies."

Kicking off the new Enterprise Engagement Alliance Brand Engagement 360 Knowledge Management program with the Association of National Advertisers, this primer on Brand Engagement 360 is prepared for marketing and agency management ready to implement a strategic brand engagement process that includes its internal and other stakeholders--including employees, distribution and supply chain partners, communities, volunteers, donors etc. This article summarizes the two key phases of the process: 1) Strategic brand purpose definition and 2) Implementation. Neither require major investments in time and money and in fact are designed to save both over time while enhancing performance and stakeholder experiences through greater alignment and efficiency. These processes are based on over 40 years of academic research and processes time tested in the world of total quality management in factories around the world.

EGR International was one of the first firms to position itself as an enterprise engagement agency to help organizations align all stakeholders around a common vision. It was also one of the first in the incentive field to diversify beyond face-to-face events and incentive programs into other forms of communications through its in-house creative agency BlackLab Media.

This article provides an overview of research from the Forum for People Performance Management and Measurement looking at the importance of communication between human resources and marketing.

This research article identifies several characteristics driving employee engagement, including employee satisfaction, and identifies organizational communication as a key driver of employee satisfaction.

A survey of 130 Conference Board chief human resources officers (CHROs) indicates a general state of optimism, despite talk of recession and the potential negative impact of AI.

An analysis of the corporate sustainability reporting of Johnson and Johnson, arguably one of the most stakeholder-focused multinational companies in the world, demonstrates that it will fall far short of the requirements it will have to meet to comply with the EU Corporate Sustainability Reporting Directive. This suggests that many other companies may be in the same boat.

The first independent educational organization to support the practical implementation of purpose leadership and stakeholder management principles is joining forces with the Appreciation at Work culture enhancement platform to provide any size or type of organization, advisory and consulting firm a complete tool kit for enhancing organizational performance and experiences through people.

This study from the Forum for People Performance Management and Measurement examines how companies can boost engagement via internal marketing.

This paper from the Integrated Marketing Communications Department at Northwestern University takes a closer look at the six characteristics of highly effective internal marketing programs.

A survey of over 3,000 Americans by JUST Capital demonstrates that the Stakeholder Capitalism movement has made minimal progress since the 2019 Business Roundtable update of the corporate charter to include all stakeholders. The survey responses highlight the reasons for the high, hidden cost of Shareholder Capitalism: high levels of employee and customer dissatisfaction.

A new global ranking from TIME and Statista underscores growing corporate interest in stakeholder capitalism, while also revealing how narrowly sustainability is still defined in much of the business world.

Here is a comparison of the two business systems to help you decide which is better for business.

According to published reports, the business world is moving away from using the term ESG (environmental, social, governance) and replacing it with terms such as “responsible investment.” Here are some of the latest arguments against ESG.