Communications

There is a real ROI to corporate efforts to engage employees, according to research by Corporate Executive Board research arm CLC-Genesee, which has been surveying and analyzing employee engagement at companies for a number of years.

This research report suggests that use of promotional products can improve advertising results.

According to this study, combining use of promotional products with other marketing media will improve overall results.

Social recognition isn’t a fad or trend relative to programs, tools and platforms. It’s a new collective way of working, talking and learning – a cultural transformation grounded in social learning By Allan Schweyer and Brad Callahan Today, people are more social than ever before. The global village has been shrunk down to the size of a smart phone. The online tools that make it easy to connect and work together are starting to disrupt traditional views about workforce practices in ways that organizations are only just beginning to realize. A whole new notion of social learning is beginning to evolve around the distillation and distribution of knowledge and recognition of its individual contributors. There is a growing understanding that, rather than being a distraction or a time drain, social connectivity could actually hold the key to a more productive way of doing business by providing an engaging virtual forum for showcasing achievements, recognizing people, leveraging social currency and identifying pockets of expertise within the organization.

This research article identifies several characteristics driving employee engagement, including employee satisfaction, and identifies organizational communication as a key driver of employee satisfaction.

This article defines integrated marketing and looks at the the importance of communication to program success.

In a tough market, UnitedHealth Group believes continuous innovation will help make it part of the solution rather than part of the problem. With healthcare costs rising steadily on both the employer and employee side

Historically, incentive programs, unlike other sales and marketing strategies, have endured economic downturns. In fact, according to a review of past Incentive Federation and industry studies, the incentive industry managed to grow following the recessions that occurred in the late 1980s, after September 11, 2001, and during the downturn of the late 1990s, following the dot-com collapse.

Don’t let your organization be guilty of “stealth” recognition.

Recognition and praise will help boost employee retention.

Timely recognition tied to a particular event can have a positive impact on employee satisfaction.

Article that explores the differences between compensation and recognition and how they drive engagement.

A good recognition program takes into account the type of recognition that employees are looking for.

A survey of 130 Conference Board chief human resources officers (CHROs) indicates a general state of optimism, despite talk of recession and the potential negative impact of AI.

Noted author and management guru Don Peppers discusses the role of engagement – both internally and externally

An analysis of the corporate sustainability reporting of Johnson and Johnson, arguably one of the most stakeholder-focused multinational companies in the world, demonstrates that it will fall far short of the requirements it will have to meet to comply with the EU Corporate Sustainability Reporting Directive. This suggests that many other companies may be in the same boat.

The first independent educational organization to support the practical implementation of purpose leadership and stakeholder management principles is joining forces with the Appreciation at Work culture enhancement platform to provide any size or type of organization, advisory and consulting firm a complete tool kit for enhancing organizational performance and experiences through people.

This Enterprise Engagement Alliance YouTube Show, Class 4 of the formal training program on Enterprise Engagement and Human Capital Management, kicks off with a panel discussion with four experts involved with engagement and human capital management in the US and in the European Union. Panelists are concerned that the human resources profession may not have the influence required to move CEOs to a more strategic and systematic approach to people management across the enterprise.

This Enterprise Engagement Alliance EEA LinkedIn Live Zoom and YouTube show on Oct. 12 at pm ET brings together principles of leading business to business marketing agencies to discuss the state of marketing today and if and how it can be improved.