Branding

A bit of Brand Engagement wisdom from Robert Passikoff, Founder and President of Brand Keys, Inc., Catch his education session at this year Enterprise Engagement Expo: “The Integrated Incentive Engagement Evaluator.”

According to this study, combining use of promotional products with other marketing media will improve overall results.

How to determine whether partnerships will help or hurt your brand

This article looks at the ten key steps that are common to any internal or external incentive marketing strategy.

A study by the Promotional Products Association International looks at how use of promotional products can help boost a company's or product's brand image.

Many of the same governors who have come out against Environmental, Social, and Governance (ESG) have signed into law public benefits corporation statutes which enshrine Stakeholder Capitalism into the corporate laws of their states for any organization which wishes to benefit from them. Beneath the rhetoric, well-known governors in both parties support the principles of Stakeholder Capitalism.

This feature article from Engagement Strategies Magazine looks at how AstraZeneca's internal and external engagement efforts have helped to make it one of Fortune Magazine's "Most Admired Companies."

Many of the same governors who have come out against Environmental, Social, and Governance (ESG) have signed into law public benefits corporation statutes which enshrine Stakeholder Capitalism into the corporate laws of their states for any organization which wishes to benefit from them. Beneath the rhetoric, well-known governors in both parties support the principles of Stakeholder Capitalism.

This feature article from Engagement Strategies Magazine looks at how AstraZeneca's internal and external engagement efforts have helped to make it one of Fortune Magazine's "Most Admired Companies."

This article, based on research funded by the Promotional Products Association International, looks at how using promotional products to support customer communications efforts can improve engagement.

This feature article from Engagement Strategies Magazine looks at how AstraZeneca's internal and external engagement efforts have helped to make it one of Fortune Magazine's "Most Admired Companies."

According to this study, combining use of promotional products with other marketing media will improve overall results.

This article looks at the ten key steps that are common to any internal or external incentive marketing strategy.

A study by the Promotional Products Association International looks at how use of promotional products can help boost a company's or product's brand image.

This feature article from Engagement Strategies Magazine looks at how AstraZeneca's internal and external engagement efforts have helped to make it one of Fortune Magazine's "Most Admired Companies."

This article, based on research funded by the Promotional Products Association International, looks at how using promotional products to support customer communications efforts can improve engagement.

According to this study, combining use of promotional products with other marketing media will improve overall results.

A study by the Promotional Products Association International looks at how use of promotional products can help boost a company's or product's brand image.

While external branding gets most of the money and attention, internal branding is really what it’s all about

This article, based on research funded by the Promotional Products Association International, looks at how using promotional products to support customer communications efforts can improve engagement.

Advertising Research Foundation (ARF), founded in 1936, has members from more than 400 advertisers, advertising agencies, research firms, media companies, educational institutions, and international organizations. Its mission is to improve the practice of advertising, marketing, and media research in pursuit of more effective marketing and advertising communications.

The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.

The Brand Activation Association has a broad focus on all the disciplines required to activate a brand's strategy, from creative strategies to measurement, on topics from omni-channel marketing to experiential marketing and social media. BAA builds on its membership knowledge base, spanning expertise in strategy through activation, and across all touch points.

Customer Care Institute (CCI) is an international organization serving customer care professionals. It focuses on issues found in the customer service, consumer affairs, telemarketing, and help-desk professions. With more than 7,000 members, CCI provides Customer Care assessments, Customer Care Manager and Customer Care Professional certification courses, Customer satisfaction measurement programs, front-line skills and management training, as well as many others.

The Incentive Research Foundation funds and promotes research to advance the science, enhance the awareness and appropriate application of motivation and incentives in business and industry globally. The goal is to increase the understanding, effective use and resultant benefits of incentives to businesses that currently use incentives and others interested in improved performance