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Advertising Research Foundation (ARF)

Advertising Research Foundation (ARF), founded in 1936, has members from more than 400 advertisers, advertising agencies, research firms, media companies, educational institutions, and international organizations. Its mission is to improve the practice of advertising, marketing, and media research in pursuit of more effective marketing and advertising communications.

Phone: 212-751-5656. Web: www.thearf.org

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American Marketing Association (AMA)

The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.

Phone: 800-262-1150. Web: www.ama.org

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Brand Activation Association

The Brand Activation Association has a broad focus on all the disciplines required to activate a brand's strategy, from creative strategies to measurement, on topics from omni-channel marketing to experiential marketing and social media. BAA builds on its membership knowledge base, spanning expertise in strategy through activation, and across all touch points.

Phone: 212-420-1100. Web: www.baalink.org

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Incentive Research Foundation

The Incentive Research Foundation funds and promotes research to advance the science, enhance the awareness and appropriate application of motivation and incentives in business and industry globally. The goal is to increase the understanding, effective use and resultant benefits of incentives to businesses that currently use incentives and others interested in improved performance

Phone: 314-473-5601. Web: http://theirf.org

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Marketing Agencies Association Worldwide

The Marketing Agencies Association (MAA) provides members, primarily executives at promotion marketing agencies, with professional support, management development, research, and a forum for the exchange of ideas. The MAA website also provides a search function for marketers looking for a professional marketing agency.

Phone: 908-428-4300. Web: www.maaw.org

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Point-of-Purchase Advertising Institute (POPAI)

POPAI is an international trade association for the marketing at-retail industry. Founded in 1936, POPAI celebrates its 70th anniversary with over 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, marketing at-retail producer companies and advertising agencies from over 45 countries from around the world.

Phone: 703-373-8800. Web: www.popai.com

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PROMAX/BDA

PROMAX/BDA is a nonprofit, member-owned association of over 2,000 companies and individuals in 43 countries. Members are promotion and marketing professionals in the electronic media. The association's mission is to advance the role of electronic media in increasing the effectiveness of promotion and marketing within the industry, related industries, and the academic community. Membership includes a weekly promotion and marketing newsletter and Image Magazine, published once a year, which features members and their ideas about concepts and opportunities on building businesses in the promotion and marketing industries. Benefits of membership also include a member directory, and discounts on events and videotapes.

Phone: 310-788-7600. Web: www.promaxbda.org

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Promotional Products Association International (PPAI)

The Promotional Products Association International (PPAI) is the promotional product industry’s only international not-for-profit trade association. It offers education, trade shows, business products and services, mentoring, technology and legislative support to its more than 7,500 global member companies. Promotional products are an $18 billion industry, and include wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. Since its founding in 1903, PPAI has worked to expand the market, establish standards, enhance the professionalism of the industry and support the growth of member companies.

Phone: 888-426-7724. Web: www.ppa.org

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Advertising Research Foundation (ARF)

Advertising Research Foundation (ARF), founded in 1936, has members from more than 400 advertisers, advertising agencies, research firms, media companies, educational institutions, and international organizations. Its mission is to improve the practice of advertising, marketing, and media research in pursuit of more effective marketing and advertising communications.

Phone: 212-751-5656. Web: www.thearf.org

Save Link

American Marketing Association (AMA)

The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.

Phone: 800-262-1150. Web: www.ama.org

Save Link

Brand Activation Association

The Brand Activation Association has a broad focus on all the disciplines required to activate a brand's strategy, from creative strategies to measurement, on topics from omni-channel marketing to experiential marketing and social media. BAA builds on its membership knowledge base, spanning expertise in strategy through activation, and across all touch points.

Phone: 212-420-1100. Web: www.baalink.org

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Incentive Federation

The Incentive Federation Inc. is the umbrella organization founded to promote, protect, and research the incentive field, encompassing recognition, promotional products, and related promotions. In addition to being the industry's primary lobbying entity, the Incentive Federation provides the infrastructure for industry-wide corporate outreach efforts spearheaded by the Incentive Performance Center, as well as for the research developed by the Forum for People Performance Management and Measurement at Northwestern University. Plus, the Incentive Federation commissions the industry's only benchmark studies on the use of incentives by U.S. organizations. All suppliers and customers in the incentive and promotion marketplace benefit from these initiatives.

Phone: 703-848-7588 . Web: www.incentivefederation.org

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Incentive Gift Card Council (IGCC)

Incentive Gift Card Council (IGCC), is a strategic industry group within the Incentive Marketing Association. The IGCC educates the incentive marketplace and the corporate community on the benefits of gift cards, including choice, value and service, and other key attributes recipients say that they want their awards to have.

Phone: 847-447-1082. Web: www.usegiftcertificates.org

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Incentive Manufacturers & Representatives Alliance (IMRA)

The Incentive Manufacturers & Representatives Alliance (IMRA), a branch of Incentive Marketing Association (IMA), represents factory-direct salespeople in the incentive business, along with manufacturers. IMRA publishes a handbook for suppliers, conducts an annual marketing conference, and offers a free directory of incentive representatives. As a member, you automatically become a member of the IMRA.

Phone: 847-447-1086. Web: www.imraonline.org

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Incentive Marketing Association (IMA)

The Incentive Marketing Association (IMA) promotes the use of incentive programs as effective marketing and motivational tools. Membership includes manufacturers, representatives, distributors, incentive houses, gift certificate suppliers, and marketing agencies. IMA also holds annual education programs at trade shows as well as information services, publications, conferences and seminars, media representation, research, and public relations efforts to its members and to businesses to help them effectively use incentive programs to motivate employees and customers. IMA offers a complimentary listing of incentive product and service providers. IMA is also the umbrella organization for several Strategic Industry Groups, including the Global Incentive Council, IMA-Canada Council, Incentive Gift Card Council, Incentive Manufacturers and Representatives Alliance, Performance Improvement Council, and the Incentive Technology Council.

Phone: 847-447-1082. Web: www.incentivemarketing.org

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Incentive Marketing Association - Canada Council (IMA-CC)

IMA-CC, a branch of the Incentive Marketing Association (IMA), provides information services, publications, conferences and seminars, media representation, research, and public relations efforts to the Canadian corporate community to promote the use of incentives. IMA-CC’s primary goals are to build awareness within the corporate community on how to effectively use incentive programs to motivate employees and customer groups, with the ultimate goal of improving corporate performance.

Web: www.imacanada.ca

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Incentive Research Foundation

The Incentive Research Foundation funds and promotes research to advance the science, enhance the awareness and appropriate application of motivation and incentives in business and industry globally. The goal is to increase the understanding, effective use and resultant benefits of incentives to businesses that currently use incentives and others interested in improved performance

Phone: 314-473-5601. Web: http://theirf.org

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International SITE Foundation

Founded in 1973, Society of Incentive and Travel Executives (SITE) is the only international, not-for-profit, professional association devoted to the pursuit of excellence in incentives, a multi-billion dollar global industry. SITE provides educational seminars and information services to those who design, develop, promote, sell, administer, and operate motivational programs as an incentive to increase productivity in business. Currently SITE has over 2,100 members in 87 countries, with 35 local and regional chapters. Members represent corporate executives, incentive companies, destination management companies, travel & event planners, official tourist organizations, transportation companies, hotels and resorts, cruise lines, trade publications, and supporting organizations such as restaurants and visitors attractions.

Phone: 312-321-5148. Web: www.siteglobal.com

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International Society for Performance Improvement

Founded in 1962, the International Society for Performance Improvement (ISPI) is the leading international association dedicated to improving productivity and performance in the workplace. ISPI represents more than 10,000 international and chapter members throughout the United States, Canada, and 40 other countries. ISPI's mission is to develop and recognize the proficiency of our members and advocate the use of Human Performance Technology. Assembling an Annual Conference & Expo and other educational events like the Institute, publishing books and periodicals, and supporting research are some of the ways ISPI works toward achieving this mission.

Phone: 301-587-8570. Web: www.ispi.org

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Marketing Agencies Association Worldwide

The Marketing Agencies Association (MAA) provides members, primarily executives at promotion marketing agencies, with professional support, management development, research, and a forum for the exchange of ideas. The MAA website also provides a search function for marketers looking for a professional marketing agency.

Phone: 908-428-4300. Web: www.maaw.org

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Meeting Professionals International (MPI)

Meeting Professionals International (MPI) the world's largest association of meeting planners, and meeting-industry suppliers, makes articles, books, and other research materials available through the MPI Resource Center. The resource center serves as a clearinghouse of information related to the meetings industry, and for a fee, depending on the nature of the research. MPI can offer information and articles on meeting planning companies, or rent lists of MPI members who provide professional meeting planning services. MPI publishes a monthly magazine, The Meeting Professional. MPI's publishing lineup also includes an annual membership directory that capsulizes late-breaking industry news. MPI has five special-interest groups, including one dedicated to sales and marketing. MPI maintains a "special interest group" for independent meeting planning companies. This group is currently the organization's fastest growing membership segment. MPI also publishes a monthly magazine, The Meeting Manager, which members receive free. MPI operates an online communications system, MPINet through CompuServe, which, as a networking and information resource for meeting planners and suppliers, allows meeting professionals to communicate with each other in a "private forum.”

Phone: 972-702-3000. Web: www.mpiweb.org

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National Sporting Goods Association (NSGA)

The National Sporting Goods Association (NSGA) serves the sporting goods industry by providing information, education and cost-saving services. In addition, NSGA serves as the voice of the retailer/dealer, speaking out on issues that affect sporting goods retailers/dealers. NSGA speaks out in its own publications, through its Board of Directors and by taking active roles in issues-based coalitions.

Phone: 800-815-5422 . Web: www.nsga.org

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Point-of-Purchase Advertising Institute (POPAI)

POPAI is an international trade association for the marketing at-retail industry. Founded in 1936, POPAI celebrates its 70th anniversary with over 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, marketing at-retail producer companies and advertising agencies from over 45 countries from around the world.

Phone: 703-373-8800. Web: www.popai.com

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PROMAX/BDA

PROMAX/BDA is a nonprofit, member-owned association of over 2,000 companies and individuals in 43 countries. Members are promotion and marketing professionals in the electronic media. The association's mission is to advance the role of electronic media in increasing the effectiveness of promotion and marketing within the industry, related industries, and the academic community. Membership includes a weekly promotion and marketing newsletter and Image Magazine, published once a year, which features members and their ideas about concepts and opportunities on building businesses in the promotion and marketing industries. Benefits of membership also include a member directory, and discounts on events and videotapes.

Phone: 310-788-7600. Web: www.promaxbda.org

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Promotional Products Association International (PPAI)

The Promotional Products Association International (PPAI) is the promotional product industry’s only international not-for-profit trade association. It offers education, trade shows, business products and services, mentoring, technology and legislative support to its more than 7,500 global member companies. Promotional products are an $18 billion industry, and include wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. Since its founding in 1903, PPAI has worked to expand the market, establish standards, enhance the professionalism of the industry and support the growth of member companies.

Phone: 888-426-7724. Web: www.ppa.org

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