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Resources
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| Customer Loyalty | Leadership | Technology |
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Incentive Marketing Association (IMA)The Incentive Marketing Association (IMA) promotes the use of incentive programs as effective marketing and motivational tools. Membership includes manufacturers, representatives, distributors, incentive houses, gift certificate suppliers, and marketing agencies. IMA also holds annual education programs at trade shows as well as information services, publications, conferences and seminars, media representation, research, and public relations efforts to its members and to businesses to help them effectively use incentive programs to motivate employees and customers. IMA offers a complimentary listing of incentive product and service providers. IMA is also the umbrella organization for several Strategic Industry Groups, including the Incentive Gift Card Council (IGCC), the Incentive Manufacturers & Representatives Alliance (IMRA), the Global Incentive Council (GIC), the Performance Improvement Council (PIC), the Incentive Travel Council (ITC), the IMA-Canada Council, IMA-Europe, and the Recognition Council. Phone: 630-369-7780. Web: http://www.incentivemarketing.org |
Meeting Professionals International (MPI)Meeting Professionals International (MPI) the world's largest association of meeting planners, and meeting-industry suppliers, makes articles, books, and other research materials available through the MPI Resource Center. The resource center serves as a clearinghouse of information related to the meetings industry, and for a fee, depending on the nature of the research. MPI can offer information and articles on meeting planning companies, or rent lists of MPI members who provide professional meeting planning services. MPI publishes a monthly magazine, The Meeting Professional. MPI's publishing lineup also includes an annual membership directory that capsulizes late-breaking industry news. MPI has five special-interest groups, including one dedicated to sales and marketing. MPI maintains a "special interest group" for independent meeting planning companies. This group is currently the organization's fastest growing membership segment. MPI also publishes a monthly magazine, The Meeting Manager, which members receive free. MPI operates an online communications system, MPINet through CompuServe, which, as a networking and information resource for meeting planners and suppliers, allows meeting professionals to communicate with each other in a "private forum.” Phone: 972-702-3000. Web: http://www.mpiweb.org |
American Marketing Association (AMA)The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. Phone: 800-262-1150 or (312) 542-9000. Web: http://www.marketingpower.com/Pages/default.aspx |
International Special Events Society (ISES)International Special Events Society (ISES), founded in 1987 is a not-for-profit organization. It is the only international organization representing professionals in all disciplines of the special events industry. It sponsors an annual educational conference and offers an online information service, a fax on-demand service, and a membership directory. ISES strives to educate, advance and promote the special events industry and its network of professionals along with related industries. Phone: 312-321-6853 or 800-688-4737. Web: http://www.ises.com |
Point-of-Purchase Advertising Institute (POPAI)POPAI is an international trade association for the marketing at-retail industry. Founded in 1936, POPAI celebrates its 70th anniversary with over 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, marketing at-retail producer companies and advertising agencies from over 45 countries from around the world. Phone: (703) 373-8800 or 703-373-8801 . Web: http://www.popai.com |
Advertising Research Foundation (ARF)Advertising Research Foundation (ARF), founded in 1936, has members from more than 400 advertisers, advertising agencies, research firms, media companies, educational institutions, and international organizations. Its mission is to improve the practice of advertising, marketing, and media research in pursuit of more effective marketing and advertising communications. Phone: 212-751-5656. Web: www.thearf.org |
American Advertising Federation (AAF)American Advertising Federation (AAF) binds the mutual interests of corporate advertisers, agencies, media companies, suppliers, and academia as well as promoting diversity in advertising by hiring from a diverse culture pool. Member benefits include an annual marketing conference, an advertising conference, a government conference, publications, and a job bank. Phone: (800) 999-2231. Web: http://www.aaf.org |
National Association for Retail Merchandising Services (NARMS)National Association for Retail Merchandising Services (NARMS), a not-for-profit association, is an association of firms providing a variety of merchandising services to all classes of trade, including grocery, drug, discount, department, home and building centers, computer/office supply, and convenience retailers. Phone: (715) 342-0948 . Web: http://www.narms.com |
PROMAX/BDAPROMAX/BDA is a nonprofit, member-owned association of over 2,000 companies and individuals in 43 countries. Members are promotion and marketing professionals in the electronic media. The association's mission is to advance the role of electronic media in increasing the effectiveness of promotion and marketing within the industry, related industries, and the academic community. Membership includes a weekly promotion and marketing newsletter and Image Magazine, published once a year, which features members and their ideas about concepts and opportunities on building businesses in the promotion and marketing industries. Benefits of membership also include a member directory, and discounts on events and videotapes. Phone: 310.788.7600 or 310.789.1509 . Web: http://www.promaxbda.org/ |
Multichannel MerchantMultichannel Merchant is the authoritative source for catalog marketing intelligence. Since 1983, it has built a reputation for anticipating, reporting, and analyzing changes affecting the catalog business. Phone: 203-358-4221 . Web: http://www.multichannelmerchant.com |
Advertising AgeAdvertising Age is a leading industry source for marketing, advertising, demographic, and media news and analysis. Phone: 212-210-0100 or 888-288-5900. Web: http://www.adage.com |
BrandweekBrandweek is the leading source of news and information in the U.S. marketing industry and the only trade magazine to offer saturation coverage at all levels of the brand-activation process. Special Reports including Marketers of the Year, Next Generation Marketers (under 40), Guerrilla Marketers and Superbrands, covering the Top 2,000 brands that spend $250 billion on media in the U.S. each year. Brandweek covers the world of brand identity marketing from big-budget ad campaigns to under-the-radar "street" efforts. An indispensable marketing magazine that is a vital part of the marketer's tool kit, Brandweek gives its busy readers valuable competitive information and insights for bringing new products and ideas to the global marketplace. Phone: 646-654-4677 or (845) 731-2731. . Web: http://www.brandweek.com |
DirectThis publication covers every aspect of direct marketing. It aims to help marketers find, reach, and keep their customers. The online version provides access to an online supplier directory. Direct has two e-newsletters: "Direct Newsline" and "Direct Listline." As the authoritative resource for direct marketing professionals, DIRECT delivers detailed coverage of every aspect of successful direct marketing, and helps marketers find, reach and keep their customers. Phone: 212-204-4228. Web: http://www.directmag.com |
DM NewsThe DMNews franchise today includes the weekly print edition of DMNews, serving a BPA-audited circulation of 50,000 qualified recipients, along with this Web site, www.DMNews.com, and seven e-mail newsletters. These online editions collectively reach hundreds of thousands of readers per month. Over the years, DMNews has been highly successful in creating new print and online media products that reflect the new trends and technologies in marketing. The DMNews team of professional journalists, as well as contributions from key industry professionals, is uniquely suited to provide comprehensive coverage of the convergence of direct, database and online marketing and advertising. Phone: 646-638-6048. Web: http://www.dmnews.com |
Inside Direct MailThis publication reviews 3,000-4,000 pieces of direct mail each month and reports on the winners. Articles give detailed information on the most powerful and profitable techniques. Subscription includes three special reports on secrets of direct marketing Phone: 800-777-8074. Web: http://www.insidedirectmail.com |
PotentialsPotentials magazine is now officially a part of its sister publication, Incentive magazine. The new Potentials section within Incentive magazine speaks to incentive buyers and program planners, enabling them to grow their businesses and enhance performance by providing ideas and products that motivate. We offer the most comprehensive look at incentive awards in the industry as well as providing the most up-to-date information on how corporations are leveraging products to motivate employees and clients. Phone: 847-559-7533 or 800-697-8859 . Web: http://www.managesmarter.com |
PROMO MagazinePROMO Magazine provides insights into using promotion marketing as a strategic, measurable component of an overall marketing mix. PROMO editors take a "What Works and Why" approach to their coverage, informing readers about important trends, issues, news, and deals through corporate profiles, trend pieces, sector-specific departments, single-topic supplements, and exclusive research projects. Phone: 203-358-4183 or 312-840-8445. Web: http://www.promomagazine.com |
Target MarketingThis publication covers an extensive range of direct marketing topics. It includes regular features on lists and sources, recommendations of "hot lists" and information on newly published lists. Most issues have feature articles related to choosing and using lists. Target Marketing is self-described as "the how-to publication of the direct marketing industry," circulation over 42,000. Phone: 215-238-5300. Web: http://www.targetonline.com/ |
Customer Interaction SolutionsThis publication offers information on inbound and outbound telemarketing, call center operation, customer service hiring, training, and service agencies. A section focuses on computer-telephony integration and other call-center technologies. Phone: 800-243-6002 or 203-852-6800. Web: http://www.tmcnet.com/ |
IncentiveIncentive is the only publication devoted exclusively to motivation and performance improvement through the use of incentive programs and consumer promotions. We are a FIRST-READ for executives looking to improve company performance and a FIRST-BUY for advertisers looking to reach the most qualified incentive buyer decision-makers. The Incentive advantage is a direct result of more than 100 years of industry experience coupled with the highest subscriber qualification standards in the industry. Incentive helps both advertisers and subscribers reach their goals. Phone: 847-559-7533 or 800-697-8859 . Web: http://www.managesmarter.com |
Corporate Meetings & IncentivesCorporate Meetings & Incentives (CMI) is part of Prism Business Media's Meetings Group of magazines. It explores trends in meetings and incentives as they relate to companies successfully communicating with employees, dealers, distributors and customers. Phone: 212-204-4237or (866) 505-7173 or (847) 763-9504 . Web: www.meetingsnet.com |
Meetings & ConventionsSince 1965, Meetings & Conventions magazine has been helping meeting and event planners in corporations, associations, incentive houses and independent planning companies excel at their jobs and effectively manage their careers. In our award-winning monthly print publication and here at M&C Online, we offer in-depth features, informative columns, destination insights, news analysis, original research and much more. And, our new, improved website offers additional tools: an articles archive, a powerful facility search engine, breaking news and other helpful features -- literally at your fingertips. Phone: 201-902-1968 or (201) 902-2000. Web: http://www.meetings-conventions.com. |
Meeting NewsMeetingNews, the industry's only national newspaper that delivers the most timely and accurate news and analysis - keeping planners up-to-date on the ever-changing developments in the meetings industry. MeetingNews is published eighteen times a year, along with Regional Guides and the Meeting Planners Handbook. Phone: 847-763-9050 or 646-654-7326.. Web: https://vnusub.com/MN/MN_MPage1.aspx?PubID=MN&PC=YZZDD1 |
CreativeThis publication contains articles of interest to sales promotion and marketing executives who manage sales promotion programs, POP displays, and trade show exhibits. Phone: 516-378-0800. Web: http://www.creativemag.com |
Journal of Advertising ResearchThe mission of the Journal of Advertising Research (JAR) is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. The JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is the practitioner at all levels of practice. Phone: 212-751-5656 or +1 (0) 202 778 0680. Web: http://www.jar.warc.com/ |
