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| Communication | General | Talent Branding |
| Customer Loyalty | Leadership | Technology |
| External Branding | Rewards and Recognition | Training |
Employee Engagement, Customer Satisfaction and Profitability
This study from the Forum for People Performance Management and Measurement seeks to understand the organizational drivers of employee satisfaction and employee engagement, and the downstream effects of these employee attitudes on customers and financial performance
Employees: Overview
This article takes a general look at the types and use of incentive programs for non-sales employees.
Employees: Strategic Issues
This article provides a model for creating incentive programs for non-sales employees.
Employees: Types of Programs
This article provides an overview and key planning considerations for the most common types of non-sales employee incentive and recognition programs.
Exploring the Building Blocks of ‘Employee Lifetime Value’
This document examines properties shared by Employee Lifetime Value and Customer Lifetime Value, which are explored in further detail in a 45-page research report entitled Employee Lifetime Value: Measuring the Long-Term Financial Contribution of Employees.
Finding the Right Mix
How do you determine the right mix of compensation, benefits, training, and rewards and recognition. This article offers some suggestions.
Gift Card Consolidators Offer Protection, Peace of Mind
While most people would agree that gift card consolidators are a significant force in the incentive industry, there seems to be some confusion about just what a gift card consolidator is and who stakes claim to the title.
Gift Cards: Plastic Fantastic?
With popularity and customization options on the rise, gift cards are a go…
Going One-on-One: The New Rules of Engagement
This article provides an overview of enterprise engagement - why it matters, the prerequisites of engagement, the tools, and the role of rewards and recognition.
Great Workplaces Push ‘People Power’
These award-winning firms all have one thing in common…
Handle With Carrot: A Q&A with Chester Elton
A Revealing Q&A with Motivation Guru Chester Elton
How Does Gender Fit Into Engagement Strategy?
A recent study finds that men and women have very different ‘motivation sets’
How to Gain the ‘Loyalty Advantage’
Author and loyalty expert Dianne Durkin reveals what Whole Foods (and other brands) can teach us about customer engagement.
Human Resources and Marketing: A Missing Link?
This article provides an overview of research from the Forum for People Performance Management and Measurement looking at the importance of communication between human resources and marketing.
Incentives Provide an Rx for the Healthcare Industry
As health and wellness become key corporate priorities, the role of incentives expands
Incentives, Motivation & Workplace Performance
This paper from the Incentive Research Foundation looks at the factors in incentive program design and implementation that can impact its success.
Internal Marketing Best Practice Study
This study from the Forum for People Performance Management and Measurement examines how companies can boost engagement via internal marketing.
Internal Marketing Best Practices
This paper from the Integrated Marketing Communications Department at Northwestern University takes a closer look at the six characteristics of highly effective internal marketing programs.
Let’s Pretend You’re Spain…
A bit of Brand Engagement wisdom from Robert Passikoff, Founder and President of Brand Keys, Inc., Catch his education session at this year Enterprise Engagement Expo: “The Integrated Incentive Engagement Evaluator.”
New Research Shows the Path from Engagement to Productivity
There is a real ROI to corporate efforts to engage employees, according to research by Corporate Executive Board research arm CLC-Genesee, which has been surveying and analyzing employee engagement at companies for a number of years.
