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Articles
Topic: Recruitment
A Look at Branding from Both Sides of the Glass
While external branding gets most of the money and attention, internal branding is really what it’s all about
Building (and Keeping) an Engaged Employee Team
It’s a simple formula: Hire and retain top-flight talent, then put those people together into a winning team. Sounds easy, right? Well, any manager or HR exec with more than a couple of years of experience will tell you it isn’t.
Exploring the Building Blocks of ‘Employee Lifetime Value’
This document examines properties shared by Employee Lifetime Value and Customer Lifetime Value, which are explored in further detail in a 45-page research report entitled Employee Lifetime Value: Measuring the Long-Term Financial Contribution of Employees.
Great Workplaces Push ‘People Power’
These award-winning firms all have one thing in common…
How Does Gender Fit Into Engagement Strategy?
A recent study finds that men and women have very different ‘motivation sets’
Internal Marketing Best Practice Study
This study from the Forum for People Performance Management and Measurement examines how companies can boost engagement via internal marketing.
Promotion Revs Its Engines
This case study looks at the promotional campaign that was created to boost a college football player's visibility in the Heisman Trophy competition.
Return on Talent: Measuring the Relationship Between People and Profitability
This term is likely to become as pervasive in the business lexicon as Return on Investment in the coming years.
The Economics of Retention
A carefully considered employee retention strategy can help boost engagement and reduce hiring, training, and other costs associated with turnover.
The New Face of Engagement
The old tools for reaching and building relationships with customers aren’t working as effectively anymore...
‘Hey! There’s a Person in There!’
To survive and prosper in tumultuous economic times, a firm’s most important operating asset is a resilient, innovative corporate culture – and the engaged employees who promote it from within.









