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Enterprise Engagement: The Roadmap, 3rd Edition

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations.... [ read more ]

The Economics of Retention

A carefully considered employee retention strategy can help boost engagement and reduce hiring, training, and other costs associated with turnover.... [ read more ]

‘Hey! There’s a Person in There!’

To survive and prosper in tumultuous economic times, a firm’s most important operating asset is a resilient, innovative corporate culture – and the engaged employees who promote it from within. ... [ read more ]

Building (and Keeping) an Engaged Employee Team

It’s a simple formula: Hire and retain top-flight talent, then put those people together into a winning team. Sounds easy, right? Well, any manager or HR exec with more than a couple of years of experience will tell you it isn’t.... [ read more ]

Baudville Brands, C.A. Short and Divvy Engagement Become Engagement Agency Partners

Baudville Brands, a leading recognition firm in Grand Rapids, MI, C.A. Short Company, an innovator in employee engagement based on Shelby, NC, and Divvy Engagement Solutions, the new name for a 25-year-old, full-service incentive company based in Pleasant Valley, NY, have become partners in the growing Engagement Agency network of engagement solution providers. ... [ read more ]

Engagement World Set for April 25-28 2016 in Orlando, FL

A Conference and Expo dedicated to the many strategies and tactics of Enterprise Engagement and their impact on business is being launched by the Exhibit and Event Marketers Association (E2MA) and Enterprise Engagement Alliance. The event, Engagement World 2016, is designed to ... [ read more ]

Get Your Copy of Enterprise Engagement: The Textbook

Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, Enterprise Engagement: The Textbook’s methodology has been endorsed by Ernst & Young and other top companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management and community relations. The newly-released textbook is available from the EEA Store at www.enterpriseengagementbook.com for $36, or you can purchase it online through Amazon.com. The first edition is 268 pages. Enterprise Engagement: The Textbook also provides formal preparation for the Enterprise Engagement Certification program. Preparation and general learning is also available at Engagement University Online. The textbook is updated regularly based on input generated through the online university. ... [ read more ]

Tap Into Worker Passion to Address Competitive Pressures

To address perpetually mounting competitive pressures, organizations need workers who bring passion to their jobs to navigate challenges and accelerate performance improvement. Yet only 11% of U.S. workers recently surveyed by Deloitte possess the necessary attributes that lead to accelerated learning and performance improvement. These and other insights are highlighted in a new report from Deloitte’s Center for the Edge entitled Unlocking Passion of the Explorer. The effect of mounting competitive pressure is visible in the downward trend in Return on Assets (ROA). According to Deloitte, ROA for U.S. organizations has been declining for the past 47 years, despite gains in labor productivity, and it shows no signs of stabilizing. The data suggests that the typical corporate response of reducing costs and squeezing more productivity out of the remaining workers by making them work harder is not a long term solution to competitive pressures. Recruiting wars have typically focused on finding particular skills, but Deloitte uncovered that the typical modern work skill becomes outdated within five years. For more information on the full Unlocking Passion of the Explorer report, visit: www.dupress.com/articles/unlocking-the-passion-of-the-explorer/.... [ read more ]

Marcus Evans Strategic Recruiting for Technology & Computer Science Talent - April 19-20, 2012 - San Jose, CA

By attending this event, industry leaders will share best practices, strategies and tools necessary to understand and utilize innovative recruiting strategies to enhance an organizations ability to deliver sound recruiting practices. Hear from speakers from Microsoft, Hewlett-Packard, Rockwell Automation, and many more at this two-day premiere event! Contact Lisa at Lisaeg@marcusevansch.com today and mention “EEA” to receive a $200 discount! ... [ read more ]

EEA Rewards & Recognition Expo - April 30-May 1, 2012 - St. Louis

A unique opportunity for rewards and recognition suppliers to meet with top incentive and recognition buyers in an intimate, relaxed environment, and to tap into the expanding recognition marketplace. Co-located with the Recognition Professionals International Annual Conference, April 29-May 2, 2012... [ read more ]

RPI Annual Conference - April 29-May 2, 2012 - St. Louis

At the Recognition Professionals International (RPI) annual conference, recognition professionals from all industries, levels, and departments including human resources, benefits, compensation, and management from around the world will meet to network with peers and learn how to develop effective employee recognition systems based on best practices that enhance employee engagement and performance. ... [ read more ]

2nd Internal Branding & Employee Engagement Conference

Hear from senior-level industry leaders on how to build a roadmap towards building brand commitment and a culture approach to internal branding. With speakers from Richardson International Limited, Loblaw Companies, Suncor Energy, Ocean Nutrition Canada, HSBC Bank Canada and CIBC this is an event you cannot miss! ... [ read more ]

6th Annual Talent Planning & Leadership Development Conference

More than 20 leading experts in Talent Management, Leadership and Organizational Development will focus on driving and retaining high performing talent in order to grow employees in both performance and productivity. Cost is $2,500, but you can save 10% by emailing Michelew@marcusevansch.com and mentioning the Enterprise Engagement Alliance.... [ read more ]

Event ROI Online

Event ROI Online is an electronic publication of Experient Inc., a meeting and event services company. The publication offers news about the company and the industry and advice and case studies on issues including attendee management, event logistics, and others. ... [ read more ]

Sixth Annual Conference on Employee Engagement

Melcrum's annual Employee Engagement Conference highlights best practices at leading organizations on their journey to achieving a highly-engaged workforce and improved bottom-line results. Attendees will learn how to help their companies achieve performance goals by mobilizing their workforce around a new business strategy; building trust and confidence; and fostering a deeper understanding of your company culture and desired behaviors. ... [ read more ]

HCI Engagement and Retention Conference

The Human Capital Institute (HCI) brings together thought leaders and leading companies to share ideas and best practices related to employee engagement and retention at this three-day conference.... [ read more ]

Gallup Spring Summit 2010

The Gallup Summit Spring 2010 provides leaders the opportunity to share best practices and discuss the crucial issues that affect maximizing performance in their organizations. It also offers organizations the opportunity to benchmark their management practices against the world's best. It will include a look at best practices in managing employee and customer engagement and best practices in recruiting, hiring, and developing talented employees.... [ read more ]

Driving Engagement by Focusing on Strengths

A common error that frontline managers sometimes make is to focus their performance improvement efforts on employees’ weaknesses, rather than focus on their strengths. But Gallup research shows that the worst thing managers can do is to ignore their employees altogether. According to Gallup researchers Brian Brim and Jim Asplund, “If your manager focuses on your strengths, your chances of being actively disengaged at work are only 1 in 100. If your manager ignores you, however, you are twice as likely to be actively disengaged than if your manager focuses on your weaknesses. Being overlooked, it seems, is more harmful to employees’ engagement than having to discuss their weaknesses with their manager.” This paper offers a summary of their research.... [ read more ]

2010 Engage Summit

The Engage Summit 2010 sponsored by Allegiance is an opportunity to learn engagement principles that matter most to organizations. Key presenters will offer best practices in engagement and feedback. The conference will also offer training, demos, market research, and plenty of networking opportunities. ... [ read more ]

Engagement and Enablement Will Boost Company Performance

Recent research by the Hay Group suggests that while increasing employee engagement will certainly improve performance results, increasing employee engagement in tandem with employee enablement will result in even more significant performance improvements.... [ read more ]

Promotion Revs Its Engines

This case study looks at the promotional campaign that was created to boost a college football player's visibility in the Heisman Trophy competition.... [ read more ]

The Intersection of Development & Engagement

For more than a decade, former American Society for Training & Development (ASTD) President Dr. Lauri Bassi and her colleagues have tracked hard “proof” that investments in training pay off to the bottom line. Their findings demonstrate that, year over year, there is a high correlation between the expenditures on training/training content and company stock price returns – in some cases, “super normal” returns occurred in model portfolios. Bassi et al demonstrated a 5.6% per annum out-performance compared to the S&P 500 index over the same period of time, and much greater returns for organizations that were in her top quartile for training expenditures.... [ read more ]

American Society for Training and Development (ASTD)

ASTD (American Society for Training & Development) is the world’s largest association dedicated to workplace learning and performance professionals. ASTD’s members come from more than 100 countries and connect locally in almost 136 U.S. chapters and 26 Global Networks. Members work in thousands of organizations of all sizes, in government, as independent consultants, and suppliers.... [ read more ]

Direct Marketing Association Conference & Exhibition

DMA2010 has it all — the latest technology, current research, renegade thinkers, industry giants, hundreds of educational sessions, thousands of your peers, and the world’s largest exhibition for direct and interactive marketers. DMA2010 will feature hundreds of educational sessions, roundtables, forums, and case studies led by the direct marketing community's best and brightest thought leaders. Plus, you'll meet thousands of people from around the globe in the world's largest marketing Exhibit Hall.... [ read more ]

WorldatWork Total Awards Conference & Exhibition

Three days of sessions that address many issues related to incentives and reward practices. The conference attracts over 2,000 compensation, benefits, work-life and human resources professionals from all over the world, and is a great networking opportunity. An entire track of programs is devoted to rewards and recognition. Geared towards attracting, motivating, and retaining a workforce.... [ read more ]

International Society for Performance Improvement

Founded in 1962, the International Society for Performance Improvement (ISPI) is the leading international association dedicated to improving productivity and performance in the workplace. ISPI represents more than 10,000 international and chapter members throughout the United States, Canada, and 40 other countries. ISPI's mission is to develop and recognize the proficiency of our members and advocate the use of Human Performance Technology. Assembling an Annual Conference & Expo and other educational events like the Institute, publishing books and periodicals, and supporting research are some of the ways ISPI works toward achieving this mission. ... [ read more ]

Recognition Professionals International

Recognition Professionals International (RPI) is the new name of the National Association For Employee Recognition (NAER.) Recognition Professionals International (RPI) is the only professional association at the forefront of workforce recognition through its sole focus on recognition innovations and education as a systematic method for improvements in the workplace. RPI is endorsed by top authorities in the industry, has an impressive membership of Fortune 500 organizations and is the only association offering Certified Recognition Professional (CRP) courses.... [ read more ]

WorldatWork

WorldatWork is the world's leading not-for-profit professional association dedicated to knowledge leadership in total rewards, compensation, benefits, and work-life. Founded in 1955, WorldatWork focuses on human resources disciplines associated with attracting, motivating and retaining employees. Besides serving as the membership association of the professions, the WorldatWork family of organizations provides education, certification, publications, knowledge resources, surveys, conferences, research and networking. ... [ read more ]

ASTD International Conference & Exposition

The American Society for Training & Development (ASTD) annual conference and expo covers a wide range of training topics in concurrent sessions, and many sessions are directly or indirectly related to sales or customer service training. There are also pre- and post-conference workshops and a large exposition.... [ read more ]

Society for Human Resource Management

The Society for Human Resource Management (SHRM) is the world’s largest professional association devoted to human resource management. Our mission is to serve the needs of HR professionals by providing the most current and comprehensive resources, and to advance the profession by promoting HR’s essential, strategic role. Founded in 1948, SHRM represents more than 225,000 individual members in over 125 countries, and has a network of more than 575 affiliated chapters in the United States, as well as offices in China and India. ... [ read more ]

The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company

Consultant Knapp shows how the best practitioners, including such household names as Starbucks, Citigroup, Whirlpool, Lexus, and Hallmark, shrewdly develop and maintain their brands in the face of ferocious competition. This book is aimed at managers, not just marketers. Readers can assess and improve their own efforts by adopting Knapp's proven components of the Brand Mindset for brand success. ... [ read more ]

Creativity Inc.: Building an Inventive Organization

Innovations change and improve the status quo in small ways but this book explores what happens when they improve the status quo in a big way. The aurthors argue that sustained leadership comes from making creativity a broad, enterprise-wide cpapbility that is on all the time.... [ read more ]

Branding Excellence 2009-2010

The Branding Excellence Conference, sponsored by the American Strategic Management Institute (ASMI) aims to teach companies how to market their brands for the "customer of the future." If offers best practices in brand management, ROI, and customer loyalty for enhanced brand appeal and recognition. ... [ read more ]

Seven Steps to Performance Through People

Presents an overview of the essential elements involved with performance improvement strategies. Breaking new ground, "people performance management" takes familiar disciplines and integrates them across functional lines to maximize results.... [ read more ]

The Birth of a Needed New Profession: People Performance Management

This paper introduces the discipline of "People Performance Management" as developed by the Forum for People Performance Management and Measurement, a unit of the Integrated Marketing Communications Department of the Medill School of Journalism at Northwestern University. People Performance Management refers to an integrated process designed to help firms maximize long-term financial performance through a strategic focus on their most valuable asset -- human capital.... [ read more ]

The Economics of Retention

Improving economic conditions, an impending skilled labor shortage, and the proven link between low turnover and profitability are forcing organizations to take a new look at employee retention. This paper suggests that sound retention strategies can not only head off a future problem, they can save money and improve sales today.... [ read more ]

Harvard Business Review

Harvard Business School Publishing (HBSP) was founded in 1994 as a not-for-profit, wholly-owned subsidiary of Harvard University. Its mission is to improve the practice of management in a changing world. HBSP does this by serving as a bridge between academia and enterprises around the globe through its publications and reach into three markets: academic, enterprise, and individual managers. ... [ read more ]

HRMagazine

Published by the Society for Human Resource Management (SHRM) HRMagazine focuses on issues, products, and trends of interest to human resource professionals.... [ read more ]

Engagement Strategies Magazine

Engagement Strategies focuses on what's new, how-to, and where to find products and services related to incentives, motivational meetings, and performance improvement. Its affiliated Web site, the Sales Marketing Network at www.info-now.com, offers comprehensive how-to and reference information.... [ read more ]

Human Resources and Marketing: A Missing Link?

This study, conducted by Prof. Frank Mulhern and Patricia Whalen of Northwestern University, identified a significant gap between the view of human resources and employees on the role of employees on delivering customer satisfaction, but found that companies with a close link between human resources and marketing outperform companies that don't.... [ read more ]

The Braun Rewards

The Braun Rewards program gave dealers a “winning edge” to be better prepared to assist their customers and increase their sales of Braun products.... [ read more ]

An Apple Theme Is ''Successful To The Core''

Each employee received a T-shirt imprinted with the company's core values and philosophies, an apple stress ball, and a behavior profile describing the "Successful to the Core" ideals. Employees were then asked to nominate fellow workers who exhibited these core values. The names were placed in an apple suggestion box. Nominees received wooden apples, and their pictures were displayed on a bulletin board labeled "Apple of Our Eye." Every quarter, one nominated employee was presented with an acrylic apple by the division head. ... [ read more ]

"Raymond Safety Bowl"

In the mining industry, the average cost of a Loss Time Accident (LTA) is approximately $50,000. To raise awareness of good safety practices on and off the job, Massey worked with Artistic Promotions to develop an incentive program that would motivate their predominately male work force of coal miners, supervisors, and mine safety directors to improve individual, team, and mine safety performance. Football was a theme that had broad appeal for this target audience and with the goal of improving team performance, it was logical to create the “Raymond Safety Bowl”. The Bowl was named after a former employee, Raymond Bradbury, who was legendary for his concern for safe work habits. ... [ read more ]

Promotion Revs Its Engines

The Heisman Trophy is college football’s most prestigious award, and DeAngelo Williams is the first University of Memphis football player to be within reach of this coveted trophy. With such a high-level honor at stake, Jennifer Rodrigues, athletics media relations director, knew she had to create a buzz about Williams that was as big as the player’s Heisman dream.... [ read more ]

SHRM Annual Conference & Exposition

The Society for Human Resource Management (SHRM) Annual Conference & Exposition offers attendees the most comprehensive and relevant professional development programs available in the field. It offers opportunities for HR professionals to improve their knowledge, skills and abilities in a variety of areas, including employee retention, human resources development and training, and employee engagement. ... [ read more ]

Testing the Internal Marketing Model

While it is widely believed that employee attitudes and engagement directly influence customer experiences and customer spending behavior, there is little empirical evidence that has explicitly demonstrated this. This study, subtitled "An Empirical Analysis of the Relationship between Employee Attitudes, Customer Attitudes, and Customer Spending," combines results from an extensive survey of employees and customers at a hotel chain with the actual spending patterns of customers. Results show a direct, measurable relationship between the employee and customer perceptions of the hotel brand and customer spending behavior. ... [ read more ]

AEIS - Max! Employee Reward & Recognition Program

American Express Incentive Services (AEIS) needed a short, catchy, and memorable way to link recognition with high performance and to convey the value that it places on its people. The Max! employee recognition program was developed to create and enhance a high performance culture, and was based on the premise that the Max!-imum performance of AEIS employees is worthy of Max!–imum recognition. The Max! Employee Reward & Recognition Program is personified via Max!, a graphic character who embodies the spirit of a champion. The custom-designed, blue-skinned superhero dons a red cape and tie and carries a briefcase in his quest for superior performance. He's helped along the way by AEIS peers, supervisors, and officers who know the value of recognizing and rewarding achievement. ... [ read more ]

Return on Value by Engaging Talent: What Leaders Can Do

The economics of talent engagement are widely accepted, but the investment begins with how leaders engage their teams. When leaders shift their mindset from ROI to Return on Value, they energize innovation, collaboration, and discretionary effort. This webcast - scheduled for Tuesday, December 8, from 2 - 3 p.m. EST - focuses on the economic reasons to engage talent and goes beyond leaders who believe in ROI, to what leaders can do to create value from talent engagement. You'll learn examples of leaders and organizations that excel at engagement and gain insight to achieving high levels of engagement in your organization. Presenters include Rodger Stotz, chief research officer for the Incentive Research Foundation, and Jim Dittman, president of Dittman Incentive Marketing.... [ read more ]

3rd Annual Internal Branding & Employee Engagement Conference

Are you looking for ways to drive employee engagement and internal culture to impact your bottom line? Then try the 3rd Annual Internal Branding & Employee Engagement conference, hosted by marcus evans and taking place February 22-23, 2010 in Miami, FL. Smart companies realize that their employees have a profound impact on the profitability of their business through customer centric service and loyalty to the organization. But to ensure that there is a return on Internal Branding strategies within your organization; collaboration is needed from the marketing, communications, and HR. This conference offers insights from American Airlines, Blue Cross - Blue Shield, Eddie Bauer, Google, and ING.... [ read more ]

The Power of Full Engagement

In this groundbreaking book, co-author Jim Loehr, Ed.D., co-founder of the Human Performance Institute, demonstrates how managing energy, not time, is the key to enduring high performance as well as to health, happiness, and life balance. At the heart of the program is the Corporate Athlete® Training System. It offers a a highly practical, scientifically based approach to managing your energy more skillfully, both on and off the job.... [ read more ]

HCI 2010 National Human Capital Summit

The Human Capital Institute's 5th Annual National Human Capital Summit is where business meets talent strategy. It's a must-attend event for progressive talent leaders from the Fortune 1000, fast-growth SMB, academia, and government. Attendees will gain insight from innovative leaders and industry experts on the most effective strategies and programs that will engage even the most challenging workforce and drive top line growth and business results. ... [ read more ]

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