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Topic: Branding
A Look at Branding from Both Sides of the Glass
While external branding gets most of the money and attention, internal branding is really what it’s all about
A Three-Dimensional Medium for Engaging Communications
This article, based on research funded by the Promotional Products Association International, looks at how using promotional products to support customer communications efforts can improve engagement.
AstraZeneca Leads the Way to Enterprise Engagement
This feature article from Engagement Strategies Magazine looks at how AstraZeneca's internal and external engagement efforts have helped to make it one of Fortune Magazine's "Most Admired Companies."
Avoiding Brand Damage
How to determine whether partnerships will help or hurt your brand
Business Motivation: Key Issues
This article looks at the ten key steps that are common to any internal or external incentive marketing strategy.
Collaboration: More than the Sum of its Parts
A pair of articles examines this critical building block of engagement from two different perspectives
Let’s Pretend You’re Spain…
A bit of Brand Engagement wisdom from Robert Passikoff, Founder and President of Brand Keys, Inc., Catch his education session at this year Enterprise Engagement Expo: “The Integrated Incentive Engagement Evaluator.”
Promotional Products' Impact On Brand/Company Image
A study by the Promotional Products Association International looks at how use of promotional products can help boost a company's or product's brand image.
Promotional Products—The Key Ingredient to Integrated Marketing
According to this study, combining use of promotional products with other marketing media will improve overall results.
Key EEA Resources
- Enterprise Engagement Overview
- Economics of Engagement
- EE Training and Certification
- Live Education Schedule
- Recorded Webinars/Textbook Chapters
- The Enterprise Engagement Online Test
- EE Certified Practitioners
- Good Company Stock Index
- Benchmark Your Engagement Practices
- Benchmark Your Personal Engagement
