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While external branding gets most of the money and attention, internal branding is really what it’s all about
This article, based on research funded by the Promotional Products Association International, looks at how using promotional products to support customer communications efforts can improve engagement.
This feature article from Engagement Strategies Magazine looks at how AstraZeneca's internal and external engagement efforts have helped to make it one of Fortune Magazine's "Most Admired Companies."
How to determine whether partnerships will help or hurt your brand
This article looks at the ten key steps that are common to any internal or external incentive marketing strategy.
A pair of articles examines this critical building block of engagement from two different perspectives
A bit of Brand Engagement wisdom from Robert Passikoff, Founder and President of Brand Keys, Inc., Catch his education session at this year Enterprise Engagement Expo: “The Integrated Incentive Engagement Evaluator.”
A study by the Promotional Products Association International looks at how use of promotional products can help boost a company's or product's brand image.
According to this study, combining use of promotional products with other marketing media will improve overall results.
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