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Online Sweepstakes Draws Teachers to Web Sites
The online sweepstakes, which was used to encourage people to visit the Web site, featured a grand prize trip to Tarrytown, New York, to tour the real Sleepy Hollow. A 30-second spot aired on the network to promote the Web site and sweepstakes. Odyssey's main Web site also carried a banner ad to drive traffic to the film's site.
Direct mail was used to promote the site and the film. Information about the teacher's guide appeared in several educational newsletters. A total of 40,000 consumers and cable operators received copies of Odyssey's monthly program guide, which promoted both the film and Web site.