“Enterprise Engagement may be the most important new field since the advent of advertising.”
- Gary Rhoads, Engagement University conference co-chair andProfessor of Marketing, Marriott Graduate School of Business, Brigham Young University
A formal roadmap for achieving organizational results through people.
An introduction to Enterprise Engagement and virtuous capitalism: A roadmap for achieving organizational results through people
Special invitation to WGFX 104-5 THE ZONE, 103 WKDF, WPLN, AND WLAC listeners who are business owners, executives or management in sales, finance, marketing, human resources and operations—complimentary registration to a first-ever conference of its kind. Come for a day, two days, or all three. We want to get your feedback on this new education program we think can change your business and/or your career.
The Enterprise Engagement Alliance, a national business education group, is launching in Nashville the first ever formal textbook and curriculum on a new field known as Enterprise Engagement. Everybody’s talking about engagement. Learn about a new formal framework for customer and employee engagement supported by Ernst & Young and many leading companies to:
Based on the new book, Enterprise Engagement: The Textbook, a comprehensive desk reference to all aspects of this new field.
REGISTER TODAY—Complimentary to pre-registered executives and managers in sales, marketing, HR, operations, working for for-profit, not-for-profit, schools, and government. Use promo code SUPER TALK, ZONE or WLAC. You must enter the promo codes on the registration page in UPPER CASE exactly as they appear here. Need to speak with someone? Contact Nick at 914-591-7600, ext. 238 or e-mail nick@theeea.org.
$50 per day if you register on-site.
The EEA Faculty and Contributors consist of academics, business authors, corporate practitioners and expert solution providers in various areas of engagement. Click here for a complete list.
Registration fee: $495 per person March 1 and before.
Learn about a new formal framework for customer and employee engagement supported by Ernst & Young and many leading companies to:
Engagement University is exclusively devoted to providing a practical, research-based approach to achieve essential organizational goals by fostering the proactive involvement of all people critical to success.
Engagement University is designed to help crystallize the emergence of a new business field vital to helping organizations achieve their objectives in the 21st century.
It’s your chance not only to stay ahead of the curve, but to master an essential new leadership skill that can provide early adopters with a competitive edge.
To be released at the Engagement University
This 2 ½-day program is designed to provide all attendees with hands-on, research-based best practices to start profiting from Enterprise Engagement solutions. The program covers:
Plenary Sessions: Fundamentals
Breakouts: Engagement Tactics
Roundtables for Practitioners
.gif)
The Enterprise Engagement textbook comes alive with presentations from business leaders experienced in all aspects of engagement.
Sunday, April 6
Morning arrivals
Engagement University Kick-Off
3 pm-3:15 pm
Setting the Stage: The Definition, Economics and Framework
Speakers: Allan Schweyer and Bruce Bolger, Curriculum Co-Directors
Summary: This session provides a brief introduction to the overall field, economics and framework, and provides the foundation for the learning program over the next two days.
3:15 pm-4 pm
Making the Connection Between Culture and Engagement
Speaker: Curt Coffman, Senior Partner and Chief Science Officer of The Coffman Organization, co-author of the business best-seller “First, Break All the Rules” and most recently “Culture Eats Strategy for Lunch.”
Summary: Coffman will encapsulate over 30 years of experience helping organizations achieve results through people by highlighting the importance and definition of culture and its connection to engagement and performance.
4 pm-5 pm
The Missing Link: Connecting Engagement Across the Organization
Speaker: Barbara Porter, Executive Director, Advisor, Customer Practice, Ernst & Young LLP
Summary: Porter may have more front-line management experience making the connection between external and internal audiences than anyone you’ll hear from. She’ll talk about the potential, the process, the profits and the potential pitfalls of an Enterprise Engagement approach to connecting external and internal audiences to achieve organizational goals.
Monday, April 7
8:30 am-9:30 am
General Plenary Session: Breaking Down Silos
Moderator: Curt Coffman; Panelists: Susan Forgie, Director, Customer Experience Management, McAfee Inc. Melanie Lewis, EEA Faculty Advisor, consultant for Gap International and former Head of Sales Engagement at AstraZeneca, and Barbara Porter, Director of Customer Practice at Ernst & Young LLP.
Summary: This session addresses the challenges involved with aligning the brand across the organization and how they can be overcome. Ideally, the best way to break down siloes is through executive leadership, but there are steps any program manager can take to addressed the needs of other business groups.
9:45 am-10:30 am
Engagement University Concurrent Sessions
Select between one of two sessions covering essential elements and a case study related to each of the following engagement techniques:
Communications Textbook Chapter
Presenter: Paul Hebert, co-author of the Communications chapter of the Enterprise Engagement textbook; a pioneer in interactive marketing along with having an extensive track record in traditional communications, and Vice President of Solutions for Symbolist.
Summary: This session and Enterprise Engagement textbook chapter focuses on how to integrate all forms of communication into an Engagement strategy. The session and chapter covers the basic forms of communications, their relative roles, and essential information you need to know when developing a communications component to an engagement strategy.
Collaboration and Innovation Chapter
Presenters: Chris Townsend, Chief Marketing Officer, Imaginatik, and Ira Ozer, principal, Engagement Partners LLC
Summary: Innovation and collaboration have come a long way from the days of suggestion systems. Today’s innovation and collaboration strategies incorporate technology, crowd-sourcing, and human engagement tactics to turn enterprises into a continuing source of new products, services, and ways to improve service, cut costs, or otherwise enhance the organization.
10:30 am-4 pm: Exhibits and Roundtables
11 am-12 noon
Roundtables
Meet in a small group with the morning speakers and panelists to discuss specific issues you face in your organization related to their topics. This is your chance to get one-on-one advice from experts and colleagues.
12 noon-1 pm
Optional lunch on expo floor
2 pm-3:30 pm
Ask the Expert Roundtables
Share your questions and feedback on the curriculum with the textbook authors and subject experts.
4 pm-4:30 pm
Rewards and Recognition: State of the Art
Speaker: Rodger Stotz, EEA Curriculum Advisor and Chief Research Officer of the Incentive Research Foundation, and Melissa Van Dyke, President of the Incentive Research Foundation. will share the latest research findings showing the most effective ways to incorporate rewards into engagement strategies. Stotz and Van Dyke will reference extensive research that exposes some of the myths related to the use of noncash rewards.
4:30 pm- 5:30 pm
Town Hall Meeting on Rewards and Recognition
According to the latest research, U.S. businesses spend nearly $75 billion on rewards and recognition. At the same time, many business people are not aware of the scientific basis for their use and the different factors that will go into maximizing efficiency. This one-hour open forum of corporate practitioners, incentive and recognition companies, leading brands and other suppliers will be completely interactive. Questions that will be addressed include:
Tuesday, April 8
8:30 am-9:15 am
General Plenary Session: Differentiating Brand Through Culture. Unleashing Hamptonality for the World to See
Speaker: Gina Valenti, Vice President Owner Services Hilton Worldwide & Vice President Brand Culture and Internal Messaging, Hampton Hotels
Summary: This session will provide a case study showcasing how Hampton hotels, a global brand of 2,000 hotels took their internal culture of Hamptonality and turned it inside out, collapsing the wall between internal and external marketing. Gina will share how through managing the Chain of Influence, Hampton works to engage the hearts and minds of 50,000 team members globally to deliver a differentiated level of service so that all guests will "Feel the Hamptonality".
9:15 am-10:15 am
Town Hall Meeting on Engagement Field
Moderators: Gina Valenti; Allan Schweyer, Curriculum Director, and Bruce Bolger, Curriculum Co-Director.
This interactive session will provide the audience the opportunity to weigh in the following questions related to the emerging field of Enterprise Engagement:
10:30 am-11:30 am
Engagement University Concurrent Sessions
Preference Management: An Overlooked Foundation of Engagement
Speakers: Eric V. Holtzclaw, Chief Strategy Officer, PossibleNOW, a pioneer in strategic preference management.
Summary: To remain competitive, organizations must continually look for better ways to engage with customers and prospects. In the digital age and the era of big data, the opportunities grow exponentially for engagement. However, the risks also increase that invasive tracking will turn people off and diminish the incredible economics of one-on-one communication. This session highlights how companies can leverage customer’s expressly stated preferences to drive effective communications and customer engagement. It covers industry best practices for collecting, distributing and leveraging customer preferences across the organization so that customers always receive desired content, through the desired channel and at the desired frequency. This session is presented by a leading expert in this emerging field.
Big Data Textbook Chapter
Speaker: Charles Scherbaum, an associate professor of psychology at Baruch College, City University of New York and Chief Analytics Officer at Rideau Recognition Solutions Chief Analytics Officer.
Summary: This session and textbook chapter is not about the return-on-investment of engagement strategies, but rather the implications of “Big Data” as it relates to engagement management. The growing access to data across the organization--encompassing customers, distribution partners, employees, volunteers--and the increasing ability to correlate audiences, touch points, and actions over time, opens up a new frontier in business effectiveness. Big data promises to take the “warm and fuzzy” out of human analytics and reveal how relationships evolve over time based on interactions with the organization. Attendees will get a perspective on “Big Data” they can use to not only better understand this increasingly important concept but it’s relationship to overall Enterprise Engagement strategies.
9:30 am-2 pm: Exhibits & Roundtables
11 am-noon
Roundtables
Working Together: Vendor Partnering.
Facilitator: Gina Valenti, Hampton Hotels
Big Data and Measurement:
Facilitators: Rodger Stotz, Chief Research Officer, Incentive Research Foundation and Charles Scherbaum, Associate Professor, Baruch College.
12 noon-2 pm: Optional lunch on expo floor.
1 pm-3 pm: Engagement Certification test preparation
This session prepares attendees for the online certification, demonstrating a basic knowledge of Enterprise Engagement economics, nomenclature and overall implementation framework and tactics.
ESM News Alert for the latest news. Subscribe here.
