EEA Launches Engagement Agency Network to Help Scale Engagement
The EEA’s Engagement Agency service has launched a turnkey solution for human resources, marketing or independent entrepreneurs seeking to profit from the emerging field of human capital management, metrics, ROI of engagement and brand story telling. The services helps organizations achieve more measurable and sustainable results from traditional investments in culture, assessment, communications, training, incentive, loyalty, recognition, and benefits programs.
Marketing, human resources, and entrepreneurs seeking to profit from the fast-growing focus on human capital management, measurement, and return-on-investment of engagement programs can benefit from a turn-key new business solution now available to solution providers from the Enterprise Engagement Agency. The processes help organizations save money, achieve better results, and create better experiences for all stakeholders by applying tried-and-true practices long applied in quality management and other areas of business.
The Engagement Agency
helps organizations achieve a clear return-on-investment from the considerable percentage of revenue spent on people, sales, and marketing, in most cases without a clear return-on-investment. According to Bruce Bolger, President and Founder of the Engagement Agency, “Companies spend huge amounts on incentives, recognition, loyalty, training, and promotional programs that often are neither measured, nor aligned with organizational objectives. The Engagement Agency provides solution providers with the methodologies, ROI-based processes, and resources needed for any organization to accomplish critical goals through people. For those solution providers that can benefit, the Engagement Agency provides a customizable web site
and complete sales and marketing support to bring these services to market.
The new Engagement Agency service consists of a network of national or local, trained professionals to help organizations enhance sustainable financial performance, maximize stakeholder experiences, and to tell a more authentic story that enhances brand equity through a systematic approach to engaging key stakeholders—customers, patients, volunteers and other constituents; sales and non-sales employees; distribution and supply partners, and communities.
The Engagement Agency uses proven ROI-based strategies to help solution providers bring practical measurable solutions to their clients supported by the principles of ISO 30414 human capital management reporting and ISO 10018 quality people management standards as well as by experts and multiple types of engagement solutions based on client needs.
The Engagement Agency enables solution providers to bring clients a single-source platform backed by program design and measurement expertise as well as a transparent managed-outsource process, when needed, to select the right third-party solution for their organizations, needs, and budgets from the myriad of engagement solutions and to ensure they deliver as promised on time and on budget.
Addressing the Need for Human Capital Management, Metrics, and ROI of Engagement
Only a small percentage of companies know that a strategic approach to having a clear culture, managing and measuring people investments, and using an ROI-based approach to engagement process design, achieves more effective, sustainable, and measurable results than current practices. An enterprise engagement approach saves money while creating better experiences through greater focus, purpose, and alignment, says Bolger, who is also founder of the Enterprise Engagement Alliance, parent company of the Engagement Agency.
“Human capital and engagement are one of the few areas in which many companies can cut costs and improve performance because most do not currently apply the latest ROI-based processes. Because there are so few if any solution providers focusing on this new approach to value creation and performance improvement in an integrated way, the Engagement Agency is designed to accelerate the field and process by providing intra- or entrepreneurs all the training and tools they need to develop a profit center that helps their clients improve their profit centers.”
The Engagement Agency is founded on the proposition that human capital management, measurement, and ROI-based engagement processes can help organizations achieve significant savings from current internal and external engagement programs while enhancing results and experiences through a more efficient process that focuses on aligning activities and all stakeholders on a clear mission, goals, and story commonly understood by all, explains Bolger. “The goal is to facilitate the ROI-based approach by making it easier for solution providers and entrepreneurs to get started by providing all of the necessary training, business development tools, processes, and resources in one place.”
The Engagement Agency is a sister organization of the Enterprise Engagement Alliance at TheEEA.org
, the world’s only organization that has created a formal curriculum and certification process for a strategic approach to engagement and, through it’s partner organization, the International Center for TheICEE.org
, for Human Capital management, Knowledge Management, and other ISO certifications.
“For decades, organizations have spent up to 60% of annual revenues on people as if they were ‘sunk’ costs, when in fact there are tangible ways to measure the return on investment of almost everything they do to engage customers, employees, distribution and supply chain partners, or for that matter any stakeholders,” says Bolger. “In the current climate, organizations need a way that can actually enhance engagement and experiences while if possible reducing costs. Organizations have been wasting money on these programs for years, which is why they in most cases can be recalibrated and focus to align with organizational goals, culture, and purpose.”
Arms-Length Managed Outsourcing
Leveraging its extensive relationships with solution providers in all areas of engagement across the enterprise, the Engagement Agency provides almost any size organization with the creation of a clear human capital management, measurement and internal or external reporting strategy and/or an ROI-based approach to the implementation of engagement processes. The process helps organization achieve results, enhance the story-telling power of their brands, and almost always save money and time.
“The fact is that most organizations assume that human capital cannot be managed in a measurable way and that there is really no way to measure the ROI of investments in either external marketing or internal efforts, from motivational speakers and coaching, culture, communications, or learning, or loyalty, rewards and recognition, innovation, or more,” says Todd Hanson, an Engagement Agency senior advisor. "The reality is that there are easy to develop and implement human capitals for any size company and concrete ways to measure the benefits of almost any effort to engage people."
Co-Branding or White Label Services
The Engagement Agency is unique in that its services are sold on a branded or white-label basis through third-party solution providers in marketing, human resources, sales management, or government agencies seeking to bring clients a new way to create wealth out of the money invested in people or to apply an ROI-based approach to current engagement efforts. Engagement Agency partners are supported with client discovery; human capital management and measurement or ROI of engagement-based processes and creation of Requests for Proposals and managed outsourcing to find the right solution for each client.
The Engagement Agency supports solution providers and their clients with training; in-house discovery and evaluation; strategy design; staff and client training; a co-branded web site if desired; and assistance with managed outsourcing of engagement services, including: branding and alignment; culture; communications in all media; training; diversity and inclusion; incentive, recognition, loyalty programs, brands and experiences; technology, human capital management, and more. The managed outsource process helps organizations identify the best solutions from the EEA’s extensive database of over 300 resources at EEXAdvisors.com
and other sources as needed.
The Engagement Agency works in the same way as any other management consulting firms or marketing agencies in that it works with an ever-growing number of solution providers based on client needs to provide them with an ROI-based solution aligned with their objectives. Whenever possible, the Engagement Agency recommends one or more solution providers to select from based on the need, budget, and ROI on a transparent basis based on its role.
Explains Ira Ozer
, President of Engagement Partners, who helps oversee the managed outsourcing process, explains, “There are hundreds of excellent solutions in all areas of engagement, but it can take a manager days if not weeks to find the right ones for their needs. We have developed probably the largest network ever of engagement solution provides with a complete understanding of how they can help clients address opportunities and challenges in a measurable way. The goal is to match the right companies with the right solutions."
For More Information
Bruce Bolger, Founder
The Engagement Agency
Tel. 914-591-7600, ext. 230
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THE ONLY BOOKS ON STAKEHOLDER CAPITALISM IMPLEMENTATION
Enterprise Engagement: The Roadmap 5th Edition
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OTHER RESOURCES TO ACTUALIZE STAKEHOLDER CAPITALISM
Communities: The Enterprise Engagement Alliance and Advocate and the Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.
Enterprise Engagement Resources: EEXAdvisors.com provides the only curated online marketplace to access hundreds of solution providers in all areas of human capital management and enterprise engagement throughout the world.
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards from the Coggno.com learning platform.
• The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
• C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement.
• Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
• Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
• ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy.
• EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices.
• Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
• Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.