Customer Engagement from the Marketer’s Perspective

This first in a series of three white papers on Customer Engagement from Rosetta Consulting is based on the findings of the 2014 Rosetta Consulting Engagement Study and focuses on how business leaders approach customer engagement. Researchers found clear top- and bottom-line benefits to engagement. Companies that engage their customers well were 2.2 times more likely to have experienced an increase in market share in the past year, and 86% of these companies also reported that they saw an increase in the previous year’s revenue. [Read more]