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Play With Your Food

In one of the most fun and visual contests of the year, kids at participating stores were given 30 seconds to stack as many Oreo cookies as they could. One stacking contest was actually held on the field during a St. Louis Cardinals game. T-shirts and tall Oreo hats were worn by store employees to give the campaign extra visibility. Few kids were able to resist the chance to “play with their food” and win a prize too! Bright, colorful contest displays, Oreo tattoos, and Oreo watches for the winners made this a promotion with bite.
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