Your portal to
enterprise engagement

Michigan Lottery and Sony Team Up for ''Sound Explosion''

Participants could enter the sweepstakes by sending four nonwinning tickets in an envelope with their name, address, and phone number. A pre-promotion luncheon was held for media vendors participating in the promotion. Five Sony Discman players were raffled off at the luncheon. Radio, weekly newspaper ads, and point-of-sale displays in 6,500 Michigan Lottery outlets and 2,500 nonlottery outlets were used to generate statewide exposure for the "Sound Explosion Sweepstakes." A fuel tanker program was used to deliver a 20-second message at gas stations throughout the state.
Earn Big $ In EEA Referral Program
Enterprise Engagement Resources
Committed to Stakeholder Capitalism   Refer, Rate, Suggest & Earn
Engagement Solutions

EGR

PurposePoint: The Purpose Leadership Community

BCAT

Catalyst Performance Group

Lorandus

CarltonOne

BMC

Fire Light Group

Luxe Incentives

Transcen

Incentive Team