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EEA Demo Shows How People Value Impact Calculator Measures the Impact of HR, Marketing, and Other Engagement Efforts

Published: Jan 9, 2024

The Enterprise Engagement Alliance has teamed up with TM Evolution, a compensation and work life people analytics company, to create a practical way for almost any size organization to analyze the impact of investments in all stakeholders consistent with the new European Union Corporate Sustainability Directive. Click here to view the demo or scroll down ... [ read more ]

Insight: How Corporate Communications Firms Unleashed the Anti-ESG Firestorm

Published: Nov 15, 2023

A look at the history of the anti-ESG (environmental, social, governance) firestorm suggests a lot of it was the legitimate response to corporate greenwashing encouraged by corporate communications firms that failed to anticipate the backlash and the inevitable rabbit hole that opened after CEOs started speaking out on politics, social, and religious issues. Here’s an overview of what happened and how the damage is getting repaired.... [ read more ]

The Compelling Benefits of Permission Marketing and Why They Remain Overlooked

Published: Apr 10, 2024

In the late 1990s, the concept of one-to-one and Permission Marketing were born with great promise. Yet, the current dominant approach to marketing today remains based on the traditional approach to business that focuses more on making promises than on keeping them. Worse yet, many companies, especially new ones, make lavish expenditures on vanity advertising, trade shows and events, with no clear return on investment. In the meantime, technology has made marketing more effective and measurable than ever, for less money, requiring no more than a change of mindset and a new tool kit of expertise based on helping rather than selling. ... [ read more ]

Purpose Summit 2024 Sets Agenda for April 29-May 1 Event

Published: Apr 3, 2024

Going on its fifth year, the Purpose Summit brings together leaders in all areas of management seeking to make their organizations a better place to work and do business with, and to make life better for the customers, employees, or other stakeholders they serve. Many companies bring multiple managers to help foster alignment, according to the organizers. ... [ read more ]

EEA and PurposePoint Form Purpose Leadership and Stakeholder Management Academy

Published: Mar 26, 2024

As part of its new collaboration on Purpose Leadership with PurposePoint, a community of leadership solution providers and coaches, the Enterprise Engagement Alliance has launched the Purpose Leadership and Stakeholder Management Academy to help support a new generation of leaders focused on value creation through people. ... [ read more ]



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