Incentco Launches Simple Way to Measure Engagement: Referrals and Reviews

How engaged and loyal are your stakeholders? Track their actions, not just survey results, say the founders of the Fasteezy referral widget from Incentco.

Incentco Exec: Actions Speak Louder Than Words

Fasteezy is designed to make it easy to start actively promoting referrals, reviews, and requests for information, using whatever incentives companies think will work best, according to Incentco, a Florida-based provider of enterprise engagement technology, rewards, and support services. Within minutes, the company says, any size company can download and place a

widget on web sites, social media, business cards, and handouts to promote, track, and reward referrals, reviews, and inquiries. A QR code is provided for easy scanning from print materials.

Click here to learn more and download the widget or here for a 30-day free trial. A customizable version is also available for enterprise users seeking enhanced features and for agencies bringing the widget to their clients, the company says.

What’s the most important way to measure engagement? To Gerry Wiatrowski, C-Founder and Chief Marketing Officer of 12-year-old Incentco, the answer is simple: “The willingness of people to refer and positively and publicly review an organization. And the best way to measure engagement, he believes, is not through surveys but through actions. For a lot less money than engagement surveys, companies can judge engagement by what people actually do.”

The concept was tested in a beta version by the Enterprise Engagement Alliance over the last nine months and is now in a charter launch phase, explains Wiatrowski.

With an annual cost of $99, or $9.99 a month for the basic version, the widget is designed for use by any size or type of organization seeking to promote Fasteezy Widget

referrals or reviews, using whatever incentives it wishes. Fasteezy can also be used as a simple rewards platform for employees, customers, and even friends and family. Fasteezy offers redemption options via electronic gift codes redeemable in real time at over 75 retailers including food and beverage, travel and an open loop Visa. Users of the platform can also offer their own custom incentives, explains Wiatrowski. Companies can also connect the widget at an additional one-time cost to any rewards platform of their choice. “We don’t care which awards or award platform customers use,” he emphasizes.

The charter version includes basic reporting on the number and type of inquiries; future versions will support benchmarking data against anonymous aggregate usage to provide greater insights on the drivers of referrals. An enterprise version can be customized to promote suggestions or other specific initiatives.

Companies can embed the code into any graphic image they wish so that they can test different offers, says Wiatrowski. In addition, the widget can be connected to Incentco’s enterprise engagement technology, or to any other engagement, customer relationship or human resources management platform, potentially at a one-time additional cost depending on the technology.

Click here for a 30-day free trial.

For Information About Enterprise Platforms

Gerry Wiatrowski, Co-Founder, Chief Marketing Officer
Incentco
gwiatrowski@incentco.com

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