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enterprise engagement

Knowledge - How To

Strategic Communications - How to Use Intelligent Content to Enhance Lead Generation and Sales Closing Ratios

Published: Sep 13, 2021

Social media, blogs, and e-newsletter technology enable almost any organization to become its own media company to generate leads, enhance thought leadership, build relationships and enhance sales ratios. Very few in business implement strategic integrated communications programs, often because they lack the people with the journalistic and other content creation skills needed for effective content marketing or they fail to integrate the communications programs into their sales and support process. ... [ read more ]

Diversity and Engagement

Published: May 31, 2017

The larger or more geographically spread out the organization, the greater the issues related to diversity. Beyond the regulatory and ethical obligations to recruit employees and market to customers... [ read more ]

An M&A Expert's View of the Engagement Marketplace - Part 2: Valuation Issues

Published: May 24, 2017

In Part 1, of this series of articles, Michael Mazer of Mazer Telecom Advisors LLC discussed merger and acquisition (M&A) activity in the overall engagement space. In Part 2, he talks more specifically about the landscape for buyers and sellers. Mazer has 25 years of experience in mergers and acquisitions and is now heading up an M&A business affiliated with The Engagement Agency LLC. ... [ read more ]

New Videos Help Managers Understand How to Engage

Published: Oct 6, 2016

Divvy Engagement has released a series of free videos to help organizations train managers on how to engage and recognize employees. The new videos are designed to demonstrate how actors can be used to help managers and employees better visualize the types of practices and behaviors that work best to engage and/or succeed in their own work. ... [ read more ]

How to Make The Business Case for Investing in Employee Engagement

Published: Sep 16, 2016

Over the past decade or so, more and more organizations are talking about the importance of creating a culture of high engagement with their employees so they will create exceptional customer experiences. However, although employee engagement shows up as a top challenge for ... [ read more ]

Baruch College Professor Sees Big Promise for Analytics in Enterprise Engagement

Published: Jun 21, 2016

Few people in academia better understand the convergence of analytics and Enterprise Engagement than Charles Scherbaum, Associate Professor of Psychology at Baruch College and a member of the doctoral faculty at the Graduate Center of the City University of New York. Scherbaum, an early contributor to the Enterprise Engagement Alliance curriculum on analytics... [ read more ]

Benchmark Your Organization's Enterprise Engagement Practices

Published: Jun 14, 2016

Organizations seeking to benchmark their enterprise engagement strategies can take advantage of a convenient, free tool created by the Enterprise Engagement Alliance. The Enterprise Engagement Benchmark Indicator (EEBI) allows companies to answer questions about their employee, customer and vendor engagement practices to ... [ read more ]

Arby's Engages Employees in Brand Growth

Published: Nov 4, 2015

There’s a spirit of energy at Arby's, where new CEO Paul Brown and his team are bringing innovation to products and services, as well as employee and franchisee relations. Coming off 18 consecutive quarters of same-store sales growth, Arby's is considered a star in the industry, rivaling (and even outpacing) the success of Chipotle. ... [ read more ]

Study Reveals 'New Rules of Customer Engagement'

Published: Nov 2, 2015

Verint Systems recently released the results of new research it conducted in partnership with the consulting firm Ovum. The findings, say researchers, reinforce the demand for "quick and convenient service coupled with a calculated approach to personalization in order to foster customer engagement." Some highlights: ... [ read more ]

Recognition in the Era of Employee Engagement

Published: Sep 23, 2015

Employee engagement and recognition: What is the difference and how this affects solution providers and corporate planners. Over the last two decades, the recognition field has become a multi-billion-dollar business with over a dozen leading solution providers and hundreds of smaller ones across the U.S. Companies spend billions on ... [ read more ]

New Book Offers Essential Insights into Customer and Sales Engagement

Published: Sep 14, 2015

A new book, The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results, provides a perspective on the current B2B selling environment that’s essential reading to anyone interested in sales force and customer engagement. We put this book in the "wow" category for ... [ read more ]

The 2015 People-Centric Award Winners

Published: Jun 8, 2015

The Enterprise Engagement Alliance is pleased to announce…The 2015 People-Centric Award Winners.What makes these 25 U.S. companies stand apart from their peers and competitors? They each have their unique attributes, but ... [ read more ]

ECSI: Proof That Engagement Pays Big Dividends

Published: May 5, 2015

Even top corporate executives who are aware of engagement practices aren’t always aware of the financial return they can deliver. The Engaged Company Stock Index shows that companies with high levels of employee, customer and community engagement financially outperform ... [ read more ]

Five Tips for Using Customer Data

Published: May 1, 2015

Customers have learned that in order to have a more customized experience they need to provide the data to drive those high-value communications and experiences. However, the burden is on marketers to become better in delivering on that expectation ... [ read more ]

Hampton Hotels Turns Culture Inside-Out

Published: Dec 24, 2014

The Hampton brand has knocked down its walls to unleash its culture – both internally and externally. Dictionary.com defines corporate culture as "the distinctive ethos of an organization that influences the level of formality, loyalty and general behavior of its employees."... [ read more ]

How Engagement in Nonprofits is Different, Yet Similar

Published: Dec 11, 2014

When it comes to engagement, most nonprofits have an advantage over for-profits in that they can attract employees and volunteers based on the organization’s mission. When you feel strongly about a mission – whether helping families and communities in need, rescuing animals, providing... [ read more ]

Dunbar’s Number and the Jetson Fallacy

Published: Dec 1, 2014

Some of you may be familiar with Dunbar’s Number. It was defined originally by Robin Dunbar, a British anthropologist who, based on extrapolations from primates to humans, suggested that humans tend to only comfortably manage relationships with about 150 people. ... [ read more ]

Showing Results 26 - 50 of 61


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