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EEA YouTube Engagement Library: Make Sure Your Team is Up to Speed

With an increasing focus on professional program design, return-on-investment management, and effective human capital management and reporting, everyone in business can benefit from the most comprehensive, authoritative knowledge management center in the field of stakeholder engagement.
  The Enterprise Engagement Alliance YouTube channel “Enterprise Engagement and Human Capital Essentials," addresses what boards and management at all levels need to know about different aspects of engaging stakeholders across the enterprise—from strategic to tactical planning. There is no registration and participation is anonymous.

The virtual knowledge management center for the implementation of Stakeholder Capitalism through Enterprise Engagement and Human Capital Management and Measurement processes, the EEA YouTube shows provide boards, CEOs, CFOs, and all levels of management strategic and tactical information on the implementation of a strategic and systematic approach to engagement across the enterprise. Click here for the Essentials in Enterprise Engagement and Human Capital YouTube channel featuring the latest library of shows or scroll down for more details on our growing library of shows. Shows consist of panel discussions with experts and are generally 30 to 60 minutes in length.

Learning Objectives: Master a Strategic and Systematic Approach

The objective of these on-demand EEA Zoom Shows is to:
1) Provide attendees in all areas of organizational management and academics an easy step-by-step understanding of enterprise engagement implementation and what steps CEOs should be taking now that can have a big impact on revenue, profitability and stakeholder experiences while saving money;
2) Prepare professionals at all levels for the new set of human capital management, metrics, and formal engagement skills required in the era of Stakeholder Capitalism and,
3) Educate professionals on the process needed to address all people from customers and employees to supply chain and distribution partners and communities in an integrated fashion.

An Overview of the Shows From Strategic to Tactical

You’ll find a summary of each session below the video. Click here for the library with full program descriptions. Click here for a library of written sources.

Short Intro to the EEA "Essentials in Enterprise Engagement and Human Capital" YouTube Show. (6 minutes.) Click here.
EEA founder Bruce Bolger provides a quick overview of Stakeholder Capitalism and its implementation process through Enterprise Engagement and Human Capital Management, Measurement, and Reporting processes. 

Introduction to Stakeholder Capitalism...From Concept to Action. (30 minutes.) Click here.
Panelists: Martin Whittaker, founding CEO of JUST Capital, an independent nonprofit organization that is equipping the market with the data, tools, and insights it needs to deliver on the promise of stakeholder capitalism.; Barbara Porter, as an expert in culture and customer experience, currently as a Managing Director at EY; Gary Rhoads, as Professor Emeritus of Marketing and Entrepreneurship at BYU’s Marriott Business School, a founder of the Enterprise Engagement framework developed in 2009 based on the principles of Stakeholder Capitalism before the name was widely used, and also Chairman of Xvoyant, a sales engagement company.
Human Capital Materiality: What This Means for Every Organization. (60 minutes.)  Click here.
Panelists: Solange Charas, PhD., Founder and CEO of HCMoneyball; Larry Beeferman, PhD., Independent Consultant; Fellow, Harvard University Labor/Worklife program; and Neri Bukspan, EY, Americas Accounting, Reporting, and Governance leader.

Human Capital Management and Metrics and ROI of Engagement. (60 minutes.) Click here.
Panelists: Gary Rhoads, CEO Xvoyant; Professor Emeritus, Marketing and Entrepreneurship, Marriott Graduate School of Business, Brigham Young University; and EEA Academic Advisor; Bruce Bolger, Founder of the Enterprise Engagement Alliance at, and Todd Hanson, President of Catalyst Performance Group and EEA advisor on Business Operating Systems and engagement return-on-investment. 

Stakeholder Capitalism, Human Capital Management, and the Opportunity for HR With Dave Ulrich. (60 minutes.) Click here.
Panelist: David Ulrich, Speaker, Author, Professor Thought Leader on human resources management, leadership, and organizational management.

How to Educate the C-Suite on the Importance of Human Capital Management, Metrics, and Engagement(60 minutes.) Click here.
Panelists:  Amy Armitage, Chair, Human Capital Investment & Reporting Council, Program Director,The Conference Board; Alex Edmans, Professor of Finance, London Business School, and author of Grow the PieSonia Consiglio Favaretto, UNGC SDG Pioneer/Chair of the Global Reporting Initiative Brazil Advisory Board/ Vice-chair of the CDP Board; Laura Queen, EdD, CEO,, a mid-market M&A advisory firm focusing on human capital risk analysis, with 20-plus years in HR management. 

Human Capital Management, Metrics, and the Emerging Role of the CFO. (60 minutes.) Click here.
Speakers· Dave Bookbinder, Senior Director at CFGI, (a leading accounting advisory company) and author of The New ROI: Return on Individuals; Glen Hartenbaum, CFO, Gemini Bakery Equipment Company; Jim Caruso, CFO, Simplura Health Group; Kimberly Lanier, Associate Director, Organizational Transformation, Protiviti.

Why Human Capital Reporting Will Become Required and What That Means. (30 minutes.)  Click here
 Panelists: Amy Armitage, Chair Human Capital Investment & Reporting Council, Program Director The Conference Board with over a decade of experience related to human capital management and reporting; Eric Darrisaw, a Senior Consultant with the OMNIResearch Group and a securities industry expert with 30 years of experience advising institutional investors and shareholder advocacy groups on proxy voting, corporate governance, and diversity issues Dorien Nunez is a speaker, author, researcher, and Principal and Co-Founder of the OMNIResearch Group, and Nick Shepherd, Fellow Charterered Professional Accountants Canada, and author of the recently published How Accountants Lost Their Balance.

CEO Chat on Stakeholder Capitalism and Enterprise Engagement. (30 minutes.) Click here.
Panelists: EEA Founder, Bruce Bolger, with show hosts Al Cini, CEO of BCAT Brand Alignment and Joe Asumendi, Managing Partner, Al Cini & Partners.

The State of Stakeholder Capitalism With Edward Freeman, the “Father” of the Movement. (45 minutes.)  Click here
EEA Certification Preparation: Introduction to Enterprise Engagement. (40 minutes.) Click here.

Short Introduction to the EEA Human Capital Management and ROI of Engagement YouTube channel. Click here
EEA YouTube Show--Total Rewards, a Great Idea, Rarely Practiced. (30 mins.) Click here
Panelists: Derrick Barton, Chief Talent Leader/CEO, Center for Talent Solutions at and  Founder, Incredible LIFE Network; Jervis DiCicco, Chief Engagement Officer of ProsperBridge at, and Darwin Hanson, President & CEO at Talent Management Evolution at 
Strategic Culture: Beyond the Warm and Fuzzy. (60 minutes.) Click here.
Panelists: Dr. Paul White, Founder, Appreciation at Work,a leader in culture through genuine appreciation; Alex Edmans, Professor of Finance, London Business School and author of the recently published, Grow the Pie, who will be sharing his research on the economic benefits of engagement but also a new equation for making decisions based on smarter human-capital analytics; Gary Rhoads, CEO of, and Professor Emeritus, Marketing and Entrepreneurship, Marriott Graduate School of Business, who will provide the perspective of an early pioneer in Enterprise Engagement as creator of Allegiance, now MaritzCX, a customer experience company, and more recently of Xvoyant, a sales engagement SaaS platform that is yielding fascinating insights on sales behaviour based on empirical data; and Barbara Porter, Managing Director, EY, who has managed culture both as a CEO of her own company and as an advisor to many others. 

Advertising and Marketing in the Era of Authenticity. (60 minutes.) Click here.
Panelists: Matthew Della CrocePresident Global and Corporate for Allison PartnersSatish Kordea brand strategy consultant and formerly CEO of GTBand Allan SteinmetzCEO, Founder, Inward Consulting, will join EEA Zoom show host Bruce Bolger, Enterprise Engagement Alliance at founder, on how the advertising and marketing field can adapt to the new focus on authenticity and purpose.

Women Executives Offer Advice to Their Younger Selves and to Business Leaders. (55 minutes) Click here.
Panelists: Julie Barbier-Leblan, CEO, Merit Incentives, a Mideast incentive company based in Dubai; Wendy Carter, CEO, Collection Pot, an employee collective gifting platform based on the UK; Anne Jetter, Founder, AMJ Business Solutions, an Omaha-based gift card advisory firm, and Barb Hendrickson, Chief Content Creator, Visible Communication Inc. and founder of a Midwest incentive fulfillment and representation company.
Channel Engagement Essentials: Walk in the Shoes of Your Resellers. (35 minutes) Click here.
Panelists: Paul Donehue, President, Paul Charles & Associates, a sales and communications advisory firm; Steve Pulchalsky, head of sales and marketing for The Gapp GroupLincoln Smith, Chief Strategy Officer, HMI Performance Incentives, a full-service performance improvement company. 

Business Operating Systems – The Perfect Prescription for a Better Business? (60 minutes.) Click here.
Panelists: Todd Hanson, President, Catalyst Performance Group, a leader in Business Operating Systems and Engagement ROI; Allin Foulkrod, CEO and Founder, Creative Visions, a leading Raleigh, NC-based strategic event and media solution company, and Bob Pankratz, CEO and Founder
Technosis, Inc., an information technology agency.

Sales Engagement Essentials: The Generational Shift Has Arrived. (30 minutes.) Click here.
Panelists: Peter Goldberger, Senior Partner, Incentive Team; Dan Cilley, Chief Executive Officer, Vendor Neutral; Dean H. Mutter, VP/Chief Revenue Officer, Luxe Incentives; Ira Ozer, President, Engagement Partners and Innovation Meetings.

The ESG and Engagement Connection--"Moving From Social to Stakeholders". (40 minutes.) Click here
Panelists: Dawn Conway, CEO of Boost Engagement; Brian Galonek, CEO of All Star Incentive Marketing, and Rob Purdy, CEO of CarltoneOne Engagement. 

Tactical Sessions

Innovation Strategies—Moving From Nice to Have to Essential. Click here.
Panelists: Stephen Shapiro, Innovation Instigator, 24/7 Innovation, has decades of front-line experience creating and providing advisory services on Innovation. Arthur Fox is Founder and Chief Innovation Leader at Innovation Global Network, whose education platform is based on his own hands-own experience with innovation.  Ira M. Ozer, is President, Engagement Partners, which has helped organizations address the people elements of innovation for over two decades.

Enterprise Engagement Technology Essentials. Click here.
Panelists:  Joseph Keller, President, Enterprise Engagement at AugeoRob Purdy, Founder and CEO at CarltonOne Engagement, and Bob Randall CEO at Transcend Engagement LLC

Channel Engagement Essentials: Walk in the Shoes of Your Distribution Partners. Click here.
Panelists: Paul Donehue, President, Paul Charles & AssociatesSteven Pulchalsky, Head of Sales and Marketing, The Gapp GroupLincoln Smith, Chief Strategy Officer, HMI Performance Incentives.

The ROI of DEI. Click here.
Panelists: Eric Darrisaw, Principal, Lazarus Advisors; Marvin Owens, Chief Engagement Officer, Impact Shares; Rene Redwood, CEO, Redwood Enterprise 

The Art of Brand Media, Experiences, and Surprise and Delight. (60 minutes.) Click here
Panelists: John Geysen, Product Marketing Manager, HMI Performance Incentives; Cary Goldman, Director, National Accounts; 1-800FLOWERS.COM;  Barb HendricksonVisible Communications, and co-author of the “Principles of Results-Based Program Design,” published by the Incentive Marketing Association; and Marc Matthews, CEO and Founder, Pulse Experiential Travel.

BMC YouTube Show: Brand Fulfillment Essentials (40 minutes.) Click here
Panelists: Mary Anne Comotto, Owner, Schaffer Partners Inc., a leading master fulfillment company in Cleveland; Adrienne Forrest, Vice President Corporate Sales, Citizen Watch America; Cary Goldman, Sales Director, Enterprise B2B, 1-800-FLOWERS.COM, INC., and Scott Kooken, Owner, Links Unlimited, Inc.

Tactical Session: Sales Incentives Effective Design. (60 minutes.) Click here.
Panelists: IRF and EEA Academic Advisor Allan Schweyer; HMI Performance Icnetives exec Lincoln Smith, and ROI of Engagement and Business Operating System expert Todd Hanson, CRP, CPIM, of Catalyst Performance Group pack in multiple insights on how to design a more effective, ROI-based sales incentive program. Afterwards, Weber Grills grillmaster Kevin Kolman tells the Weber brand story and show how to turn a Weber gift into an experience, even in the time of Covid. 

Effective Employee Engagement Tactics. (60 minutes.) Click here.
 Solange Charas, Founder, HC Moneyball, a SaaS-based human capital analytics and benchmarking platform, and who has held senior-level HR positions with leading firms; Al Cini, Founder of the BCAT brand alignment methodology and platform; Peter Goldberger, Senior Partner, the Incentive Team, a sales engagement specialist; and Barb Hendrickson, President of Visible Communications and editor of the Certified Professional of Incentive Management program of the Incentive Marketing Association. 

Strategic Recognition. (45 minutes.) Click here.
Panelists: Kylie Green Senior Vice President, Global Sales Reward Gateway; Tom Short Co-Founder and Chief Customer Officer of Kudos, and Dr. Paul White President, Appreciate at Work.

The Role of Distributors in Brands and Engagement. (60 minutes.) Click here.
Panelists: Guy Achtzehn, President of The Marketing & Sales Group, Inc, and The Promotional BookStore; Woody Kaye, President, CEO at Corporate Values, Inc.; Branded Promotional Products; Brand Communication Solutions, Eric Pehrson, Promotional Problem Solver at Creative Studio Promotions.

Motivational Event Update: Pandemic Spurs Big Changes in Group Travel. (30 minutes.) Click here.
Panelists: Rick GarlickVice President, Magid, a management consulting firm,and Chief Research Officer, the Incentive Research Foundation; Stephen Cook, Owner, Lorandus Meetings & Communications; Jacque Salentine Busby, Chief Incentive Strategist, Luxe Incentives; Kate Cardoso, Director, Strategic Services, HMI Performance Incentives.

Employee Engagement Essentials:  It Starts at The Top.  (30 minutes.) Click here
PanelistsMichael Anderson, Partner at Anderson Global Talent LLC and Chief Human Capital Officer in the Obama Administration, as well as of Housing and Urban Development; Rick Garlick, Vice President MAGID, a management consulting company and Research Advisor for Incentive Research Foundation, and Kevin Sheridan, a worldwide expert on employee engagement, author of multiple books on employee engagement, and developer of the PEER assessment product.

Individual Travel Essentials: Surge Expected in Individual Incentive Travel. Click here.
Panelists: Peter Friend, Founder and President at Global Hotel Card by Expedia and Global Experiences Card Powered by Viator; Rick Garlick, Vice President, Magid; Chief Research Advisor, Incentive Research Foundation, Marc Matthews, CEO, Founder, Pulse Experiential Travel.

Essentials in Golf Incentives, Rewards, and Gifting. (30 mins.)  Click here.
Panelists: Corey Wolfe; Director of Sales, Links Unlimited; Marc Matthews, President & CEO, Pulse Experiential Travel; John Geysen, Director of Product Marketing, HMI Performance Incentives. 
BMC YouTube Show: Interest Grows in the Storytelling Power of Brands. Click here.
Panelists: Brian Galonek, President, All Star Incentive Marketing. Rick Garlick, Vice President, Magid, and Research Advisor to the Incentive Research Foundation; John Geysen, Director of Product Marketing, HMI Performance Incentives; Megan Shea, IP; Director of Loyalty Programs, Links Unlimited Inc.

Total Rewards 2.0: At the Convergence of Rewards, Recognition, and Benefits. (45 mins.)  Click here.
Panelists: Maggie Drucker, Co-Founder, Chief Relationship Officer, ProsperbridgeMissy Dunn, Vice President, Client Salesof Abenity Inc.Matt GregoryAssistant Vice President of Lockton CompaniesDarwin HansonCEO, TMevolution.comBob RandallCEO, Transcend Engagement.

Effective Business to Business Development Practices. Click here.
Panelist: Rachel Cogar Yeakley, Hubspot and social media pioneer.

Engagement Solution Provider Profiles

An 24/7 online opportunity to learn about different types of practical solution providers as if you were talking with them at a trade show.
BCAT Brand Alignment
: A process and assessment platform for building a consensus around a brand or culture of an organization or team in order to achieve better results.
Catalyst Peformance Group: A leader in the design and implementation of business operating systems to help CEOs more effectively manage their organizations.
ProsperBridge: A financial wellness and progress service that companies can offer to help employees to better manage financial goals and challenges and get more out of their company's employee benefit programs.
CarltonOne: A leading supplier of Enterprise Engagement technology, employee engagement, gifting, and employee company stores to help organizations bring ESG (Environmental, Social, Governance) into practice. 
Transcend Engagement: Provides a complete suite of employee engagement advisory services, performance management, and management-employee relationship management, along with an employee engagement platform.

Rewards, Recognition, and Brand Media

Card Now, a leading provider of gift cards activatable on demand via a smart phone app.
Links Unlimited, one of the largest master fulfillment companies in the US focused in the corporate incentive, recognition, loyalty, and corporate amenity business. 
Brand Media Profiles

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Master the “S” of Environmental, Social, Governance (ESG), A.k.a. Stakeholder Capitalism
The Enterprise Engagement Alliance at is the world’s first and only organization that focuses on outreach, certification and training, and advisory services to help organizations achieve their goals by fostering the proactive involvement of all stakeholders. This includes customers, employees, distribution and supply chain partners, and communities, or anyone connected to an organization’s success.
Training and Thought Leadership 
  • Founded in 2008, the Enterprise Engagement Alliance provides outreach, learning and certification in Enterprise Engagement, an implementation process for the “S” or Social of Stakeholder Capitalism and Human Capital Management and measurement of engagement across the organization.
  • The Enterprise Engagement Alliance provides a training and certification program for business leaders, practitioners, and solution providers, as well as executive briefings and human capital gap analyses for senior leaders.
  • The EEA produces an education program for CFOs for the CFO.University training program on Human Capital Management.
  • Join the EEA to become a leader in the implementation of the “S” of ESG and Stakeholder Capitalism. 
EE for CEOsEngagement Digital Media and Marketplaces
Video Learning
The EEA Human Capital Management and ROI of Engagement YouTube channel features a growing library of 30- to 60-minute panel discussions with leading experts in all areas of engagement and total rewards.
EE RoadmapBooks
Enterprise Engagement Advisory Services 
The Engagement Agency helps:
  • Organizations of all types develop strategic Stakeholder Capitalism and Enterprise Engagement processes and human capital management and reporting strategies; conduct human capital gap analyses; design and implement strategic human capital management and reporting plans that address DEI (Diversity, Equity, and Inclusion), and assist with managed outsourcing of engagement products and services.
  • Human resources, sales and marketing solution providers profit from the emerging discipline of human capital management and ROI of engagement through training and marketing services.
  • Investors make sense of human capital reporting by public companies.
  • Buyers and sellers of companies in the engagement space or business owners or buyers who seek to account for human capital in their mergers and acquistions
For more information: Contact Bruce Bolger at or call 914-591-7600, ext. 230.
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