EEA Council Focuses on Impact Metrics and Effective Practices
An Enterprise Engagement Alliance council focuses on oversight of effective practices content and impact metrics of engagement processes.A Proven Strategy to Address Fundamental Failures in People Management
Types of Engagement Practices Covered
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The Enterprise Engagement Alliance Impact Council addresses the impact metrics and effective practices needed to treat stakeholder engagement as a tangible source of value creation rather than a cost center. According to Bruce Bolger, a co-Founder of the Council, impact metrics and effective practices are based on holistic processes proven for years to enhance quality in manufacturing.
A Proven Strategy to Address Fundamental Failures in People Management
For decades, hundreds of books and experts, education programs, not to mention hundreds of companies and technology firms, have sold ways to enhance employee and customer experiences and engagement, and yet engagement scores continue to get low scores, according to Gallup and the American Customer Satisfaction Index. The EEA Impact Council, co-chaired by Darwin Hanson, CEO of TM Evolution and of the International Center for Enterprise Engagement stakeholder management advisory firm; Dr. Heiko Mauterer, Board Member, Senior Partner at 4C Group, a Frankfurt-based human capital advisory firm, and Bolger, will focus specifically on:
- Developing open-source impact metrics for every key engagement tactic available to all at no cost or obligation;
- Publishing updating effective practices in all key areas of engagement.
Explains Bolger, “This is all about creating practical open-source metrics organizations and effective practices organizations everyone can use to measure the impacts of their efforts. It is not about creating audited standards for people management. We have learned that most businesses prefer to follow their own roadmaps and most do not see the benefit of being audited on stakeholder management practices or metrics irrelevant to their organizations.”The deliverable of the effort is a series of free reports available at no cost from the Enterprise Engagement Alliance.
Types of Engagement Practices Covered
Hanson, a veteran compensation practitioner, whose company uses the metrics to evaluate impact and effective practices, explains that the effort will start out with the areas in which companies spend the most money when it comes to people engagement:
- Sales, channel and employee incentives
- Employee recognition and engagement
- Customer engagement
- Training
- Communications
- Social media
According to Mauterer, “Of course we are going to start by going over all the publicly available metrics being used today in disclosures. We suspect a lot of these are process metrics. We will be focused also on looking at outcome metrics. It’s nice to know the level of stakeholder engagement, but more importantly, what does it mean in terms of impact to have more highly engaged employees, customers, and distribution partners.
EEA Impact Council members consist of veterans in all areas of engagement. Their role is to review the effective practices and impact metrics developed by the EEA and identify improvements before they are published. Access to all information is free without any conditions for reuse other than attribution to the EEA.
Enterprise Engagement Alliance Services
Celebrating our 15th year, the Enterprise Engagement Alliance helps organizations enhance performance through:1. Information and marketing opportunities on stakeholder management and total rewards:
- ESM Weekly on stakeholder management since 2009. Click here to subscribe; click here for media kit.
- RRN Weekly on total rewards since 1996. Click here to subscribe; click here for media kit.
- EEA YouTube channel on enterprise engagement, human capital, and total rewards since 2020
Management Academy to enhance future equity value for your organization.3. Books on implementation: Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap.
4. Advisory services and research: Strategic guidance, learning and certification on stakeholder management, measurement, metrics, and corporate sustainability reporting.
5. Permission-based targeted business development to identify and build relationships with the people most likely to buy.
Contact: Bruce Bolger at TheICEE.org; 914-591-7600, ext. 230.
