Axios Survey Suggests Customer, Employee Reputation, and Share Price Link
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An analysis by the Enterprise Engagement Alliance of the top 15 companies with the best reputations with US consumers suggests a correlation with employee satisfaction and potentially share price performance as well.
Each year, an Axios Harris polls over 16,000 Americans to gauge the reputations of the most visible brands in the US. The EEA compared the results of all the companies with their Glassdoor.com ratings and, in the case of public companies, their five-year stock returns.
All but three of the top 15 companies have good or better Glassdoor.com ratings, which are based on anonymous posts by employees. Six out of the 10 public companies on the list outperformed the S&P 500 in the stock market over the past five years as of June 2025.
Interestingly, the Customer Index of JUST Capital, comprised of companies with high customer satisfaction scores, has reportedly outperformed the Russell 1000 Equal Weighted benchmark by 4% since inception in December 2021.
Enterprise Engagement Alliance Services
Celebrating our 15th year, the Enterprise Engagement Alliance helps organizations enhance performance through:1. Information and marketing opportunities on stakeholder management and total rewards:
- ESM Weekly on stakeholder management since 2009. Click here to subscribe; click here for media kit.
- RRN Weekly on total rewards since 1996. Click here to subscribe; click here for media kit.
- EEA YouTube channel on enterprise engagement, human capital, and total rewards since 2020
Management Academy to enhance future equity value for your organization.3. Books on implementation: Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap.
4. Advisory services and research: Strategic guidance, learning and certification on stakeholder management, measurement, metrics, and corporate sustainability reporting.
5. Permission-based targeted business development to identify and build relationships with the people most likely to buy.
Contact: Bruce Bolger at TheICEE.org; 914-591-7600, ext. 230.
