Contractors value companies that help them use technologies and other services to enhance efficiency and generate more business, according to a survey of 750 contractors in the electrical, roofing, plumbing, HVAC/R and landscaping industries. The survey was designed to gain greater insights into the trends that are driving contractor decisions on where they purchase their materials and was conducted by Channel Marketing Group and with the support of Prokeep and SproutLoud, partners of HMI Performance Incentives.
“The voice of the contractor matters to distributors, dealers and manufacturers” is a key conclusion of a survey of 750 contractors in a range of consumer and business-to-business industries, according to this report from HMI Performance Incentives that can be downloaded by clicking here.
“When co-op marketing funds and MDF (market development funds) that originate with the manufacturer are passed along ultimately to contractors to bolster their local marketing efforts and grow their businesses, this benefits distributors. At every step in the process, using funds to incentivize SMBs (small- to medium-size businesses) to participate in localized digital marketing has a profound impact on generating leads and increasing brand sales in local markets,” says Gary Ritkes, President of SproutLoud, a channel marketing technology company.
“This research illuminates the growing desire contractors have to do business with their distributors in more efficient, electronic ways that complement – not replace – the existing channels they’ve used to date. My hope is that these insights will help guide the industry on practical, next steps they can take to honor their customer’s desire for an omnichannel approach to communications. While some electronic channels may seem daunting, texting is a readily accessible entry point – one that will actually strengthen relationships distributors have worked so hard to build and contractors value so deeply,” observes, Jack Carrere, Co-Founder at Prokeep, a text messaging platform for distributors, which also helped produce the study.
Master the “S” of Environmental, Social, Governance (ESG), A.k.a. Stakeholder Capitalism
The Enterprise Engagement Alliance at TheEEA.org is the world’s first and only organization that focuses on outreach, certification and training, and advisory services to help organizations achieve their goals by fostering the proactive involvement of all stakeholders. This includes customers, employees, distribution and supply chain partners, and communities, or anyone connected to an organization’s success.
Training and Thought Leadership
- Founded in 2008, the Enterprise Engagement Alliance provides outreach, learning and certification in Enterprise Engagement, an implementation process for the “S” or Social of Stakeholder Capitalism and Human Capital Management and measurement of engagement across the organization.
- The Enterprise Engagement Alliance provides a training and certification program for business leaders, practitioners, and solution providers, as well as executive briefings and human capital gap analyses for senior leaders.
- The EEA produces an education program for CFOs for the CFO.University training program on Human Capital Management.
- Join the EEA to become a leader in the implementation of the “S” of ESG and Stakeholder Capitalism.
- The ESM information portal and The Enterprise Engagement Advisors Network solution provider marketplace cover all aspects of stakeholder engagement, and the EEA information library lists dozens of resources.
- The RRN information portal and Brand Media Coalition marketplace address the use of brands for gifting, incentives, recognition, and promotions. The BMC information library provides information and research resources.
The EEA Human Capital Management and ROI of Engagement YouTube channel features a growing library of 30- to 60-minute panel discussions with leading experts in all areas of engagement and total rewards.
- Enterprise Engagement for CEOs: The Little Blue Book for People-Centric Capitalists. A quick guide for CEOs.
- Enterprise Engagement: The Roadmap 5th Edition implementation guide. A comprehensive textbook for practitioners, academics, and students.
Enterprise Engagement Advisory Services
The Engagement Agency helps:
- Organizations of all types develop strategic Stakeholder Capitalism and Enterprise Engagement processes and human capital management and reporting strategies; conduct human capital gap analyses; design and implement strategic human capital management and reporting plans that address DEI (Diversity, Equity, and Inclusion), and assist with managed outsourcing of engagement products and services.
- Human resources, sales and marketing solution providers profit from the emerging discipline of human capital management and ROI of engagement through training and marketing services.
- Investors make sense of human capital reporting by public companies.
- Buyers and sellers of companies in the engagement space or business owners or buyers who seek to account for human capital in their mergers and acquistions.
For more information: Contact Bruce Bolger at Bolger@TheICEE.org or call 914-591-7600, ext. 230.