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ITA Group Practices What It Preaches

ITA Group has experienced a growth spurt in the last 18 months, with employment expanding by nearly 16% to more than 600 team members nationwide. To accommodate its increased staff and customer base, the company recently expanded its West Des Moines, IA headquarters and opened an office for technology team members in Phoenix. One of the key factors behind ITA Group’s growth and success is its commitment to applying employee engagement strategies to its own company and not just its clients. The company implemented its Strive5 solution to motivate its own employees, which is already driving a 38% increase in employee recognition across the company. Strive5 focuses on five distinct areas that influence the engagement and wellbeing of employees, looking at performance, career, wellness, social and community opportunities. “To move our customers to another level of performance, we have to start first with our team members,” says Vice President, People & Culture, CJ Jacobson “To be authentic in [our] brand promise, we have to do that within the walls of ITA Group. So our goal as a leadership team is to create a work environment that will help ignite the passion in all of us.” For more info, go to 
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