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Incentive Research Foundation Produces First Educational Day Symposium

On October 12, 2010 in Chicago, the Incentive Research Foundation (IRF) will hold its first ever education day – “From Strive to Thrive: Critical Tools for Prospering in the New Incentive Economy” – in conjunction with The Motivation Show.

The full-day workshop will summarize more than $2 million in research into four sessions that provide critical tools and key information for maintaining a successful business in 2011 and beyond.

“Our goal is to help attendees break through the clutter and understand the key incentive industry research that is available when they’re selling to executives either internally or externally,” says Melissa Van Dyke, President of the Incentive Research Foundation. “A key focus is to make this information actionable through tools that participants can immediately put to use in their day-to-day efforts."

Workshop Details

Participants will receive a USB drive loaded with tools and content from the workshop, including templates, Powerpoint presentations, white papers, research documents, and self-assessments. Additional benefits include a lunch seminar with Dave Rife, Owner and Executive Board Member of White Castle Management Company, as well as an evening reception.

The event is targeted at incentive professionals responsible for selling or managing incentive programs in the new economy and suppliers who want to understand the value judgments customers use to develop programs. Presenters will include Melissa Van Dyke, President, IRF; Rodger Stotz, Chief Research Officer, IRF; James Feldman, President, Incentive Travelers Cheque Intl., Sandi Daniel, CEO and President, FIRE Light Group; Paul Hebert, Managing Director, I2I Incentive Intelligence; and Dr. Kimberly Severt Ph. D, University of Central Florida

For more information or to register for this workshop, please go to:

The Incentive Research Foundation funds and promotes independent research to advance the science and enhance the awareness and appropriate application of motivation and incentives in business and industry globally. The goal is to increase the understanding, effective use and resultant benefits of incentives to businesses that currently use incentives and others interested in improved performance. For more information, and to download IRF research, go to

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