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COMMUNICATION
Leaders need to be natural storytellers if they are to engage their
employees in change, writes Erica Sosna, European Leadership
Consultant and Coach, on the BlessingWhite website. During
periods of change and evolution, stories can be a powerful tool
to help individuals within the business to adapt. In Leading Out
Loud, based on the work of Terry Pearce, leaders are urged to
articulate the what, the why and the how – sharing their vision in
empowering and exciting ways, using the power of metaphor to
engage their audience. In addition, they’re taught to overcome
resistance by acknowledging the challenges, the opposite
view, the effort it will take and the detail that will be involved in
delivering on the vision – so colleagues aren’t left to determine
how policy will work in practice.
GAMIFICATION
Although gamifcation success stories abound, there are
just many (if not more) failures. In fact, by the end of 2012
there was enough evidence about unsuccessful gamifcation
efforts in business that Gartner, Inc. noted “80% of current
gamifed applications will fail.” The primary culprit?
Research suggests the greatest obstacle to success with
most gamifcation efforts is poor design. So how can you
design more successful gamifcation programs that relate to
rewards & recognition? The Incentive Research Foundation
(IRF) recently published a white paper on the subject,
Gamifcation Done Right – The Do’s and Don’ts, that offers
10 tips for better implementation.
INDUSTRY INSIDER
INDUSTRY INSIDER
Hinda Incentives has promoted industry
veteran Michael (Mike) Donnelly to the position
of President. Formerly Executive VP/General
Manager of Hinda, Donnelly’s promotion provides
expanded leadership responsibilities covering
sales, marketing, product development, strategic
direction, quality, operations, technology and
program administration. His career includes
over 30 years in the marketing services and
incentive and loyalty businesses with frms such as
Donnelly Creative Partners, Maritz Rewards and
InteliSpend.…National Gift Card (NGC) recently
announced that it’s broadening its international
presence with expansion of its operations, retail
partners and customer base to the U.K. and
Europe. As part of the growth plan, NGC is
purchasing a majority stake in Revive Prepaid
Management, located in Bracknell – Berkshire,
U.K. The frm provides retailers, restaurants
and other leisure chains with complete turn-
key gift card solutions for their brands and
manage business employee incentive programs
and customer loyalty programs that utilize all
forms of traditional and digital gift cards….
Dittman Incentive Marketing’s new website
offers extensive knowledge about the principles
and application of employee engagement and
sales incentives and includes white papers, case
studies, and videos; all part of the new Resources
section. The site also houses Dittman’s blog, which
continues to be updated weekly with articles
written in-house about informative topics in the
Employee Engagement arena and the world of
Incentive Travel…..Bulova, a world leader since
1875 in the engineering of timepieces and clocks,
has announced it will relocate its corporate
headquarters to a new 33,214-square-foot offce
in the iconic Empire State Building in Manhattan.
Relocating from its current location in Woodside,
Queens, the new Bulova headquarters will be
fully operational by early 2015….The Hughes
Group, a leading provider of event management
tools and event and environmental design, today
announced Predictability, its innovative marketing
tool designed for cost containment, improved
engagement and measurement. The program
provides an easy-to-use, affordable solution for
meeting planners, exhibit managers, and brand
managers to predict and measure the outcome of
face-to-face marketing efforts by measuring and
modeling each event’s logistical costs, sales leads
and marketing contacts.
engagement strategies Vol.18 Issue 2 7
engagement strategies Vol.18 Issue 2 7