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engagement industry briefs

CHANNEL PARTNER ENGAGEMENT PSYCHOLOGY BEHIND
ENGAGEMENT
Discussions of organizational stakeholders routinely include
shareholders, employees, and customers. An equally important
constituency, however, is made up of channel sales partners, UK-based P&MM, parent
including salespeople working for those companies forming company of Motivation Matters,
the distribution channel. A recent white paper published recently released a white paper
by Dittman Incentive Marketing, Channel Partners: An entitled Employee Engagement:
Opportunity to Engage, outlines why channel partners are The Psychology Behind Individual
motivated differently than employees or customers. Key points: Behaviours. The report, co-
Increasing mind share and deepening the relationship to the authored by Ruth Patel, Workforce
channel partner is crucial to the sales process. Additionally, Psychologist at Unlocking People Potential, examines a
since these non-employees must not only promote the brand, range of key elements, such as why employee engagement
but must also appropriately and accurately position the brand is important; how to create the right work environment;
value with every transaction, it’s essential to carefully manage addressing individual needs; and four areas that can help
communications and messaging. boost employee engagement. Low engagement can be seen
through factors such as high absenteeism, staff turnover and
poor staff performance. A Gallup poll also indicates that
engagement levels could be predictors of sickness absence,
with more highly engaged employees taking an average
of 2.7 days per year off sick, compared with disengaged
employees taking an average of 6.2 days per year.

spark
LEADERSHIP DEVELOPMENT

The highly connected and global 21st-century
workforce is here, and according to the Deloitte
Global Human Capital Trends 2014 report, achievement
Fulfillment the challenges it represents. The report says
organizations aren’t prepared to respond to
the single biggest challenge, cited by 86% of
respondents, is leadership development, followed
by retention and engagement (79%) and “re-
Simplified skilling” the HR function (77%). Retention and You want your employees to set a searing path toward their goals, so use Sony
engagement of employees is a critical area where
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8 engagement strategies Vol.18 Issue 1