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engagement industry briefs

TOP LEADERSHIP TRAITS

Being a leader today is different from what
it was 10 or even 5 years ago. Today’s
workplace has a fast pace of change and
many more demands. It also involves working
with many teams usually across different time
zones, etc. A recent article on the American EMPLOYEE ENGAGEMENT
Management Association website notes
that leading and managing have moved The latest Randstad engagement study reveals that employers and
well beyond just commanding the troops to employees aren’t on the same page when it comes to how people
“get it done.” While there are a number of feel about their jobs, outlining fve key points that can help companies
different leadership styles, the best leaders build a more engaged workforce:
share certain common traits. Below is a list of 1. Foster a culture where employees can feel their time away from
10 leadership traits to get you thinking about the offce truly is their time.
your own leadership approach for 2014.
2. Cultivate a more dynamic workforce by asking less conventional
• Be Results Oriented questions when interviewing candidates to determine if they are
• Be Customer Focused the right cultural ft.
• Have a Vision
• Be Strategically Focused 3. Satisfy employees’ hunger to continue learning and enhance
• Effectively Get Work Done their skillsets through training and development programs or
Through Others encouraging them to attend seminars during the workweek.
• Be Good at Dealing with Confict 4. Establish a social media policy so employees understand the
• Ask Great Questions guidelines in place.
• Make High-Quality Decisions
• Be a Trusted Leader 5. Provide employees with a defned career path.
• Be an Incredible Communicator The Business & Legal Resources HR.BLR.com website offers a complete
Detailed descriptions of these 10 traits are explanation of each point.
available on the AMA website.

CUSTOMER ENGAGEMENT

Jon Nace, Associate Partner, Rosetta, writes
in a recent post on the Direct Marketing News
website that whether you sell pipe valves or
Prada, customer engagement must lead to the
same thing – a commitment from your clients
to interact with your brand and, ultimately, to
make a transaction. Each positive interaction,
© 2014 TUMI, INC.
he says, will lead customers to choose a
brand, repeatedly and – if a company is lucky
– exclusively over time. So why do so many
B2B companies offer a generic interactive MAXIMIZE YOUR BIZ
experience with poor, if any, targeted follow-up?
Here are three recurring challenges:
• Lack of corporate alignment. Departments SAVE THE DATE: OCTOBER 14-16
operate in silos, which leads to an
inconsistent user experience and frequently Get ready for IMEX America—the show that delivers more business, inspiration
not knowing what customers have done and global connections every year. Catch the momentum and count on new
online to follow up effectively. opportunities at the largest meetings industry trade show in the U.S.
• Marketing spent on sales force versus Mark your calendar now for all-out business in October.
digital. Marketing dollars are spent on
training the sales force and empowering
ERIC WHITACRE . GRAMMY ® AWARD-WINNING COMPOSER them with tools to interact with customers,
as opposed to online engagement.
• Passive to nonexistent lead management. imexamerica.com
TUMISPECIALMARKETS.COM Leads are “captured” on B2B sites, the pulse of the meetings industry.
800.669.3181 but responses are automated instead
of customized, and there is little to no
further follow-up.

TUMI_ENGAGEMENT_STRATEGIES_AD_THIRD.indd 1 1/28/14 9:37 AM
10 engagement strategies Vol.18 Issue 1

Publication: Short Escapes Size: 8.375 x 10.875” Job#:773-4044 Run Date: May 2014 Dana Communications 609.466.9187