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REGISTRATION AND INFORMATION AT:
www.enterpriseengagement.org/Engagement-University/
EVENTS
THE ‘PEOPLE’ EXPO AND CONFERENCE
APRIL 6-8, 2014
GAYLORD OPRYLAND RESORT & CONVENTION CENTER
Nashville, TN
Engagement University is exclusively devoted to providing a practical, research-based approach to
achieve essential organizational goals by fostering the proactive involvement of all people critical to success.
The program is based on a formal Enterprise Engagement textbook being released at the event, presented by corporate
practitioners and engagement solution providers at the front lines of this emerging business feld who are passionate about it’s
relevance to 21st Century business practices.
Key deliverables for attendees are a framework and implementation process they can begin utilizing today to build more effective
initiatives for achieving concrete business goals through people.
This 2 ½-day program is designed to provide all attendees with hands-on, research-based best practices to start profting from
Enterprise Engagement solutions. The program covers:
Plenary Sessions: Fundamentals Breakouts: Engagement Tactics
• Defniton and Economics • Social Recogniton
• The Enterprise Brand ENGAGEMENT • Communicaton
• Key Audiences, From Consumers UNIVERSITY • Gamifcaton
to Communites • Measurement
• Breaking Down Silos • Collaboraton and Innovaton
ENGAGEMENT U Faculty & Curriculum Advisors
• Dr. Laurie Bassie, CEO, McBassi & Co.
• Bruce Bolger, Managing Director, Enterprise Engagement Alliance, and a Co-Developer of the Curriculum and Certfcaton
• Curt Cofman, Senior Partner and Chief Science Ofcer, The Cofman Organizaton
• John Fisher, Managing Director, U.K. Brand Engagement, FMI
• Susan Forgie, Director, Customer Experience Management, McAfee, Inc.
• Paul Hebert, Vice President Soluton Design, Symbolist
• Eric V. Holtzclaw, Chief Strategy Ofcer, PossibleNOW
• Melanie Lewis, Senior Consultant, Enterprise Engagement Alliance, and former Director, Commercial Engagement, AstraZeneca
• Kristen McGowan, Assistant Marketng Manager, Rymax Marketng Services
• Tatawan Plengsirivat, Head of Marcus Evans’ North American Professional Training division
• Barbara Porter, Executve Director, Advisor, Customer Practce, Ernst & Young
• Gary Rhoads, Academic Director, Stephen Mack Covey Professor of Marketng & Entrepreneurship, Department of Business
Management, Brigham Young University
• Roy Saunderson, CRP, Chief Learning Ofcer, Recogniton Management Insttute, A Rideau Division
• Dr. Charles A. Scherbaum, Associate Professor of Psychology, Baruch College, City University of New York
• Allan Schweyer, Director of Curriculum and Certfcaton Development, President of TMGov.org and Partner and Principal at the Center
for Human Capital Innovaton
• Comila Shahani-Denning, Associate Professor, Industrial/Organizatonal Psychology, Hofstra University
• Dr. Terri Shapiro, Associate Professor for the Hofstra M.A. program in Industrial/Organizatonal Psychology
• Kevin Sheridan, Kevin Sheridan LLC, Founder HR Solutons Internatonal
• Rodger Stotz, Chief Research Ofcer, Incentve Research Foundaton, and Principal, Delta Qi Consultng
• Gina Valent, VP Owner Services, Hilton Worldwide and VP Brand Culture and Internal Messaging, Hampton Hotels
R&R THE 'UN'-TRADE SHOW
The 2014 Rewards & Recognition Expo is a more intimate version of the venerable Chicago
Expo
Rewards and Recognition Networking Expo Motivation Show and its Engineering Engagement conference, with an exhibit format
and education program designed to build relationships by fostering productive one-on-
one and group conversations about how to profit from engagement. Expo attendees and
suppliers meet in Conversation Centers and roundtables (instead of traditional exhibits) configured to encourage
productive discussions about how to better engage audiences through motivation, rewards, recognition and other
engagement solutions.
The R&R Expo's dozens of exhibitors represent many of the leading wholesalers and brands active in the area of
motivation, incentives, rewards and recognition, as well as a select number of engagement solution providers of
assessment, learning, communications, and more. In addition, the Engagement Pavilion provides the opportunity for
attendees to review the services of various types of engagement solution providers, and on-foor demonstrations give
them an idea of what’s possible in terms of addressing all of the critical strategies and tactics related to engagement.
For more information, go to: www.randrexpo.com
engagement strategies Vol.17 Issue 4 7
