Page 3 - ESM17-4
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CONTENTS [VOL.17, ISSUE 4]
8
6
16
DEPARTMENTS
TRANSITIONING TO ENGAGEMENT VISION employees INNOVATION
continued from page 25 CHANGE channel
BIG PICTURE customers partners recognition ENGAGEMENT
STRATEGIES
When performance is a must… Could The Pope Be technology Training MOTIVATION E SM MAGAZINE
This meant he would have to be equipped to
help organizatons create a formal engagement
Wide Angle Talking About Engagement? FUTURE GROWTH STRATEGY MAXIMIZING PERFORMANCE AND PROFITS THROUGH PEOPLE
business plan and implement many of the coaching,
Motivate with Power measurement, and other aspects of the program business solutions
communicatons, learning, rewards and recogniton,
BY BRUCE BOLGER,
well beyond rewards and promotonal products.
Lipic knew that in order to ofer an efectve
MANAGING DIRECTOR, EEA VOLUME 17 • ISSUE 4
soluton he had to start with knowledge, so he and
another team member signed up for the Enterprise
Engagement learning program at the Rewards &
4
Recogniton Expo in New Orleans in April of 2013. 24
The New FinePix SL1000 on Enterprise Engagement, and Lipic paid to have
They both also read the available curriculum
the Enterprise Engagement Alliance come out to his Richard Kern: Editor & Publisher
organizaton for a full day of training with his entre
team. He and his designated team member both
Powerful Long Zoom Lens, Compact Design ENGAGEMENT INDUSTRY BRIEFS Nick Gazivoda: VP Sales
prepared for and passed the Certfed Engagement
Professional (CEP) exam, and the day membership that program’s informaton. That simply isn’t possible with mult-
became available in the EEA, he signed up.
50X FUJINON optical zoom lens This issue: Lax Measurement; Smart program portals.” Bonnie Crispino: Art Director/Designer
BREAKING DOWN SILOS
Engagement Express is now available to all ET clients and Lipic
While all of this was going on, Lipic contnued to engage with his
100X Intelligent digital zoom Incentive Travel; EEA Membership; has already sold it to a number of his clients. “That’s the interestng Anne-Sophie Pruvost: Marketing Manager
FEATURES
customers to feel them out on their needs, detectng a keen interest
element of this technology model,” he notes. “On the one hand,
in the topic of engagement and a willingness to learn more about
Culture Wars; IRF Invitational; Categorize I help fund a platorm that helps others, but what I get in return
how to apply these principles in a concrete way. Along the way, he
is other enhancements I don’t have to pay for. As part of our
Super Macro for extreme close ups Rewards; Engagement University; development program for Engagement Express, we received a mobile Bruce Bolger: Managing Director, EEA
realized that he needed to help organizatons integrate all of these
catalog we didn’t even expect.”
various aspects of engagement – not an easy task, given the array of
strategies and tactcs that were required.
COVER STORY
Optical Image Stabilization Industry Insider; and more ... THE REAL DIFFERENTIATOR Jim Kilmetis: Senior Vice President,
“Most corporate intranets reflect the same silos that stand
Sales & Marketing
Doesn’t Lipic worry that he’s giving up a diferentator by using
in the way of effective integration of engagement solutions,”
Increase Your Power
Designed for blur-free images 6 explains Lipic. “Corporate IT departments are buried. They don’t platorms available to others? “Absolutely not,” he says, “no William Keenan: Senior Editor
more than my using Zoho for customer relatonship management
have time to rework the entire intranet to mirror Enterprise
or my accountng platorm or presentaton technology gives up
50x Optical Zoom Engagement best practices.” Despite the fact that he had my compettve advantage.” He notes that what makes Lipic’s
By Reducing It
experience creating his company’s own technology, Lipic had
Engagement diferent is its experience, breadth of services and
to question whether he really wanted to be in the technology
cutng-edge commitment to engagement. “It’s how we use the
Superb Image Quality 15 MINUTES WITH ... Dan Pink’s latest book, ‘To Sell is www.engagementstrategiesonline.com
business. “After looking at the framework of Enterprise
technology that makes the diference. Providing solutons is all about
Engagement, I knew I wanted a technology that was easy to
asking the right questons, learning about our clients’ businesses,
deploy – a platform I could adapt to my business needs.”
16M BSI-CMOS Sensor and Processor Paul Gordon Human,’ may sound unrelated to
applying the framework to help them take the journey of engaging
the critcal people to do what’s right for the organizaton.”
Afer an exhaustve search, Steve turned to Engagement
Technology LLC. (Full disclosure: the owners of Engagement Another reason for Lipic’s willingness to help organizatons like
High Sensitivity for low light shooting The Rymax Marketing Services sales engagement, but it actually offers Engagement Strategies Magazine is published
Strategies Magazine helped create Engagement Technology and hold
the EEA and Engagement Technology, even though these services
a minority stake in the company.) “To start with, I needed to ofer
quarterly by the Enterprise Engagement Alliance,
also help his compettors, is this: “I grew up in the era when the
my clients a program-management portal that could integrate all of
a number of useful insights into
exec talks about the connection
advertsing industry really came into its own…I saw how that
Full HD Movie (1080i / 60 fps) and Stereo Sound between Recognition and Loyalty, human nature and what compels 33 W. Main St., Suite 303, Elmsford, NY 10523.
the elements of engagement on a single platorm, as well as support
industry, by working together through their organizatons, expanded
multple programs,” says Lipic. “We’re talking about customizable
to become an enormous marketplace with advertsing and marketng
technology that could be connected to whatever rewards made
agencies in every town and industry, and I believe in the same
sense for my client, and it had to be as confgurable, fexible and
potental for Enterprise Engagement.”
how Rewards can be used to engage us to make the decisions we do. Subscriptions: Engagement Strategies, SNN
Speed so you never miss a shot customers and channel partners, and A REWARDING REVOLUTION 1557-1552, is free to qualified subscribers. Rate
automated as possible, requiring minimal resources from a clients’ IT
department. ET’s Universal Rewards Exchange product was the only
Four years afer it embarked on this journey, Lipic’s Recogniton
one that ft the bill, and we did our homework.”
for non-qualified subscriptions is $49 per year. To
16
Quick start–up 0.9 sec, and autofocus 0.2 sec other critical issues. formally became Lipic’s Engagement. Again, no one ever accused change address or subscribe, please write to us
RAPID LAUNCH OPTION
Steve Lipic of being impulsive. “I look forward to many more years
As Lipic began developing clients for the new portal platorm – “the
of working with clients, my colleagues at the EEA and Engagement
sales cycle is at least three to nine months for that product,” he
High-speed continuous shooting up to 10 fps at full 30 says – he also worked with ET to create Engagement Express. This Technology to take advantage of this highly rewarding revoluton,” or visit www.engagementstrategiesmag.com.
he says, “because it does so much for the success of our clients, our
version is focused on helping companies rapidly launch specifc
EDUCATION
community and our business. The pie is big enough for many more
resolution programs focused on communicatons, rewards, recogniton and/ of us than have already embarked down this road, and the industry Send address changes to Engagement Strategies
Magazine, 33 West Main Street, Suite 303,
or measurement so they can get started within a week – or even a
will only grow larger faster as more companies get involved. I’ll have
Curt Coffman Headlines
day, if all of the informaton is in place. “Because of the simplicity
of Engagement Express,” he says, “I don’t have to create a separate been proud to have been an early pioneer and know that I will be Elmsford, NY 10523. © 2013. All rights reserved.
able to proft from that early commitment.” ESM
version of each program while preserving complete security around No content may be reproduced with consent of
COLUMNS Madision WI, publisher.
Low Light Performance Cameras for the way you live 26 engagement strategies Vol.17 Issue 4 Engagement Seminar
To Subscribe:
CUSTOMER ENGAGEMENT ‘When you study average, you emerge Go to www.enterpriseengagement.org
with average. When you study and click on the ‘subscription’ tab
Believers Make The excellence, you emerge with excellence.’
Best Customers To Get Information on ESM Advertisers:
20 Send an e-mail to Nick Gazivoda at
CURT COFFMAN AND Nick@theeea.org
KATHIE SORENSEN, PRINCIPALS, To View Past Issues:
THE COFFMAN ORGANIZATION CASE STUDY Check out our Archives at
12 Transitioning to www.engagementstrategiesonline.com
Engagement To Contact the Editor:
Send an e-mail to
MANAGEMENT Steve Lipic knew the key to long term rkern@theeea.org
Why Leaders With A Higher Purpose success wais to focus on the goals his To Find out more about the EEA:
Check out the EEA Portal at
clients were trying to achieve, not
Fast Autofocus, Quick Response FujiflmIncentives.com Have More Engaged Employees just the underlying products that are www.enterpriseengagement.org
TREVOR WILLIAMS, CEO, TWI, INC. part of the process…' To follow the EEA Blog:
Go to www.enterpriseengagement.org/blog
Images illustrating zoom capability and other camera features are simulated. FUJIFILM, FINEPIX, FUJINON and EXPECT INNOVATION are trademarks of FUJIFILM Corporation and its affliates. 14 24
©2013 FUJFIILM North America Corporation and its affliates. All rights reserved.
Cover Photo Credit: Jerry Bauer
engagement strategies Vol.17 Issue 4 3
8
6
16
DEPARTMENTS
TRANSITIONING TO ENGAGEMENT VISION employees INNOVATION
continued from page 25 CHANGE channel
BIG PICTURE customers partners recognition ENGAGEMENT
STRATEGIES
When performance is a must… Could The Pope Be technology Training MOTIVATION E SM MAGAZINE
This meant he would have to be equipped to
help organizatons create a formal engagement
Wide Angle Talking About Engagement? FUTURE GROWTH STRATEGY MAXIMIZING PERFORMANCE AND PROFITS THROUGH PEOPLE
business plan and implement many of the coaching,
Motivate with Power measurement, and other aspects of the program business solutions
communicatons, learning, rewards and recogniton,
BY BRUCE BOLGER,
well beyond rewards and promotonal products.
Lipic knew that in order to ofer an efectve
MANAGING DIRECTOR, EEA VOLUME 17 • ISSUE 4
soluton he had to start with knowledge, so he and
another team member signed up for the Enterprise
Engagement learning program at the Rewards &
4
Recogniton Expo in New Orleans in April of 2013. 24
The New FinePix SL1000 on Enterprise Engagement, and Lipic paid to have
They both also read the available curriculum
the Enterprise Engagement Alliance come out to his Richard Kern: Editor & Publisher
organizaton for a full day of training with his entre
team. He and his designated team member both
Powerful Long Zoom Lens, Compact Design ENGAGEMENT INDUSTRY BRIEFS Nick Gazivoda: VP Sales
prepared for and passed the Certfed Engagement
Professional (CEP) exam, and the day membership that program’s informaton. That simply isn’t possible with mult-
became available in the EEA, he signed up.
50X FUJINON optical zoom lens This issue: Lax Measurement; Smart program portals.” Bonnie Crispino: Art Director/Designer
BREAKING DOWN SILOS
Engagement Express is now available to all ET clients and Lipic
While all of this was going on, Lipic contnued to engage with his
100X Intelligent digital zoom Incentive Travel; EEA Membership; has already sold it to a number of his clients. “That’s the interestng Anne-Sophie Pruvost: Marketing Manager
FEATURES
customers to feel them out on their needs, detectng a keen interest
element of this technology model,” he notes. “On the one hand,
in the topic of engagement and a willingness to learn more about
Culture Wars; IRF Invitational; Categorize I help fund a platorm that helps others, but what I get in return
how to apply these principles in a concrete way. Along the way, he
is other enhancements I don’t have to pay for. As part of our
Super Macro for extreme close ups Rewards; Engagement University; development program for Engagement Express, we received a mobile Bruce Bolger: Managing Director, EEA
realized that he needed to help organizatons integrate all of these
catalog we didn’t even expect.”
various aspects of engagement – not an easy task, given the array of
strategies and tactcs that were required.
COVER STORY
Optical Image Stabilization Industry Insider; and more ... THE REAL DIFFERENTIATOR Jim Kilmetis: Senior Vice President,
“Most corporate intranets reflect the same silos that stand
Sales & Marketing
Doesn’t Lipic worry that he’s giving up a diferentator by using
in the way of effective integration of engagement solutions,”
Increase Your Power
Designed for blur-free images 6 explains Lipic. “Corporate IT departments are buried. They don’t platorms available to others? “Absolutely not,” he says, “no William Keenan: Senior Editor
more than my using Zoho for customer relatonship management
have time to rework the entire intranet to mirror Enterprise
or my accountng platorm or presentaton technology gives up
50x Optical Zoom Engagement best practices.” Despite the fact that he had my compettve advantage.” He notes that what makes Lipic’s
By Reducing It
experience creating his company’s own technology, Lipic had
Engagement diferent is its experience, breadth of services and
to question whether he really wanted to be in the technology
cutng-edge commitment to engagement. “It’s how we use the
Superb Image Quality 15 MINUTES WITH ... Dan Pink’s latest book, ‘To Sell is www.engagementstrategiesonline.com
business. “After looking at the framework of Enterprise
technology that makes the diference. Providing solutons is all about
Engagement, I knew I wanted a technology that was easy to
asking the right questons, learning about our clients’ businesses,
deploy – a platform I could adapt to my business needs.”
16M BSI-CMOS Sensor and Processor Paul Gordon Human,’ may sound unrelated to
applying the framework to help them take the journey of engaging
the critcal people to do what’s right for the organizaton.”
Afer an exhaustve search, Steve turned to Engagement
Technology LLC. (Full disclosure: the owners of Engagement Another reason for Lipic’s willingness to help organizatons like
High Sensitivity for low light shooting The Rymax Marketing Services sales engagement, but it actually offers Engagement Strategies Magazine is published
Strategies Magazine helped create Engagement Technology and hold
the EEA and Engagement Technology, even though these services
a minority stake in the company.) “To start with, I needed to ofer
quarterly by the Enterprise Engagement Alliance,
also help his compettors, is this: “I grew up in the era when the
my clients a program-management portal that could integrate all of
a number of useful insights into
exec talks about the connection
advertsing industry really came into its own…I saw how that
Full HD Movie (1080i / 60 fps) and Stereo Sound between Recognition and Loyalty, human nature and what compels 33 W. Main St., Suite 303, Elmsford, NY 10523.
the elements of engagement on a single platorm, as well as support
industry, by working together through their organizatons, expanded
multple programs,” says Lipic. “We’re talking about customizable
to become an enormous marketplace with advertsing and marketng
technology that could be connected to whatever rewards made
agencies in every town and industry, and I believe in the same
sense for my client, and it had to be as confgurable, fexible and
potental for Enterprise Engagement.”
how Rewards can be used to engage us to make the decisions we do. Subscriptions: Engagement Strategies, SNN
Speed so you never miss a shot customers and channel partners, and A REWARDING REVOLUTION 1557-1552, is free to qualified subscribers. Rate
automated as possible, requiring minimal resources from a clients’ IT
department. ET’s Universal Rewards Exchange product was the only
Four years afer it embarked on this journey, Lipic’s Recogniton
one that ft the bill, and we did our homework.”
for non-qualified subscriptions is $49 per year. To
16
Quick start–up 0.9 sec, and autofocus 0.2 sec other critical issues. formally became Lipic’s Engagement. Again, no one ever accused change address or subscribe, please write to us
RAPID LAUNCH OPTION
Steve Lipic of being impulsive. “I look forward to many more years
As Lipic began developing clients for the new portal platorm – “the
of working with clients, my colleagues at the EEA and Engagement
sales cycle is at least three to nine months for that product,” he
High-speed continuous shooting up to 10 fps at full 30 says – he also worked with ET to create Engagement Express. This Technology to take advantage of this highly rewarding revoluton,” or visit www.engagementstrategiesmag.com.
he says, “because it does so much for the success of our clients, our
version is focused on helping companies rapidly launch specifc
EDUCATION
community and our business. The pie is big enough for many more
resolution programs focused on communicatons, rewards, recogniton and/ of us than have already embarked down this road, and the industry Send address changes to Engagement Strategies
Magazine, 33 West Main Street, Suite 303,
or measurement so they can get started within a week – or even a
will only grow larger faster as more companies get involved. I’ll have
Curt Coffman Headlines
day, if all of the informaton is in place. “Because of the simplicity
of Engagement Express,” he says, “I don’t have to create a separate been proud to have been an early pioneer and know that I will be Elmsford, NY 10523. © 2013. All rights reserved.
able to proft from that early commitment.” ESM
version of each program while preserving complete security around No content may be reproduced with consent of
COLUMNS Madision WI, publisher.
Low Light Performance Cameras for the way you live 26 engagement strategies Vol.17 Issue 4 Engagement Seminar
To Subscribe:
CUSTOMER ENGAGEMENT ‘When you study average, you emerge Go to www.enterpriseengagement.org
with average. When you study and click on the ‘subscription’ tab
Believers Make The excellence, you emerge with excellence.’
Best Customers To Get Information on ESM Advertisers:
20 Send an e-mail to Nick Gazivoda at
CURT COFFMAN AND Nick@theeea.org
KATHIE SORENSEN, PRINCIPALS, To View Past Issues:
THE COFFMAN ORGANIZATION CASE STUDY Check out our Archives at
12 Transitioning to www.engagementstrategiesonline.com
Engagement To Contact the Editor:
Send an e-mail to
MANAGEMENT Steve Lipic knew the key to long term rkern@theeea.org
Why Leaders With A Higher Purpose success wais to focus on the goals his To Find out more about the EEA:
Check out the EEA Portal at
clients were trying to achieve, not
Fast Autofocus, Quick Response FujiflmIncentives.com Have More Engaged Employees just the underlying products that are www.enterpriseengagement.org
TREVOR WILLIAMS, CEO, TWI, INC. part of the process…' To follow the EEA Blog:
Go to www.enterpriseengagement.org/blog
Images illustrating zoom capability and other camera features are simulated. FUJIFILM, FINEPIX, FUJINON and EXPECT INNOVATION are trademarks of FUJIFILM Corporation and its affliates. 14 24
©2013 FUJFIILM North America Corporation and its affliates. All rights reserved.
Cover Photo Credit: Jerry Bauer
engagement strategies Vol.17 Issue 4 3
