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On Tuesday, October 12, during the course of the Motivation Show at the McCormick Center in Chicago, the Incentive Research Foundation (IRF) will be conducting a day-long workshop offering “Critical Tools for Prospering in the New Incentive Economy.” The workshop is designed for incentive professionals responsible for selling or managing incentive programs, and suppliers who want to understand the value judgments customers use to design and fulfill their programs.
Presenters will include Melissa Van Dyke, president of IRF; Rodger Stotz, IRF’s chief research office; James Feldman of Incentive Travelers Cheque Intl.; Sandi Daniel or FIRE Light Group; and Dr. Kimberly Severt of the University of Central Florida. They will be covering such topics as speaking the customer’s language to drive opportunities; translating recent trends into improved program and customer performance; helping customers understand and increase their ROI; and helping customers improve the satisfaction, retention, and growth of customer, employees, and suppliers through the use of incentives.
The event will also feature a keynote luncheon presentation with “Undercover Boss” David Rife of White Castle Management Company. For further information, or to register for the workshop, click here.
The increasing popularity of the conference program, combined with a desire to improve exhibit efficiency and ROI, has resulted in a major change in the 2010 Motivation Show in Chicago . The 2010 schedule will include a dedicated “Education Day” from 9 a .m. until 5 p.m. on Tuesday, October 12, followed by two full days of exhibits on Wednesday, October 13 and Thursday, October 14, also from 9 am to 5 pm.
“The Tuesday Education Day will allow us to expand our highly successful Engineering Engagement Conference to include more sessions that do not conflict with exhibit hours, while still providing 16 exhibit hours on Wednesday and Thursday,” says Nancy Petitti, Show Director. “The two day exhibit schedule will significantly reduce exhibiting costs by providing for lower travel, labor and drayage expenses.”
For more information about the 2010 Motivation Show, please visit the show website at www.motivationshow.com.
If you’re excited about digital marketing’s potential for direct-to-consumer engagement and the viral dissemination of your brand’s message, you will want to be at this event. The Digital Marketing Summit – Fast Forward 2012: Social Media Demystified will look at innovations that are likely to spur consumer demand now and in the years to come.
Fast Forward 2012 will take place on Monday, October 18, 2010, at Google Headquarters in New York City, and it will involve a day-long dive into social media with established thought leaders and rising stars as your guides. The goal will be to help attendees to leverage social media to build their brands and their businesses.
For more information and details on the agenda, click here, or visit the PMA website at www.pmalink.org.
The Direct Marketing Association’s DMA2010 – October 9-14, 2010 - will cover all marketing channels—from traditional to digital—capitalizing on the principles of data and direct marketing as the underpinnings to enhance the end user experience and maximize ROI.
The event will focus on integration of both direct and digital marketing, and everything in between. For attendees, there is no better or proven way to maximize their marketing ROI than integration of available tools and channels. DMA2010 will offer hundreds of sessions, roundtables, case studies, panels, and trends that will help attendees to reach customers and lift their bottom lines. An exhibit hall and networking events round out the experience.
For more information or to register for DMA2010 for its multichannel, integrated, big-picture, all-in-one-place offerings, go to www.dma2010.org.
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