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Creating Winning Marketing Plans: Planning, Strategies and Objectives Hardcover – May 1, 1996

by Sidney J. Levy (Editor)
5.0 5.0 out of 5 stars 1 rating
See all formats and editions
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Previous page
  1. Print length
    273 pages
  2. Language
    English
  3. Publisher
    Dartnell Corp
  4. Publication date
    May 1, 1996
  5. Dimensions
    8 x 1 x 10.25 inches
  6. ISBN-10
    0850132541
  7. ISBN-13
    978-0850132540
  8. See all details
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Product details

  • Publisher ‏ : ‎ Dartnell Corp (May 1, 1996)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 273 pages
  • ISBN-10 ‏ : ‎ 0850132541
  • ISBN-13 ‏ : ‎ 978-0850132540
  • Item Weight ‏ : ‎ 1.85 pounds
  • Dimensions ‏ : ‎ 8 x 1 x 10.25 inches
  • Customer Reviews:
    5.0 5.0 out of 5 stars 1 rating

Customer reviews

5 out of 5 stars
5 out of 5
1 global rating

Top review from the United States

ray rose
5.0 out of 5 stars marketing plans in a nutshell
Reviewed in the United States on March 29, 2001
I recently purchased a copy of the Creating Winning Marketing Plans: Planning, Strategies and Objectives, after a loan copy from a friend was offered to me.
I consider this book is a 'must read' for all marketing students, and Sidney J. Levy has brought together a collection of gems from the various contibutors, and edited this book into an item you will want to keep a long-term reference.
The total coverage of the marketing mix, from objectives, swot analysis, segmentation, positioning, brand development, etc are well presented, and each chapter is a concise summary of the key points, allowing for your own development and research.
An excellent publication, well worth the money (even if it costs twice as much in Australian dollars)
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