Buy used: $128.69
$3.98 delivery May 8 - 9. Details
Used: Good | Details
Sold by glenthebookseller
Condition: Used: Good
Comment: Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc...
Access codes and supplements are not guaranteed with used items.
Amazon book clubs early access
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Explore Amazon Book Clubs
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

Herschell Gordon Lewis
Follow
Something went wrong. Please try your request again later.

World's Greatest Direct Mail Sales Letters Hardcover – January 1, 1996

by Herschell Gordon Lewis (Author), Carol Nelson (Author)
5.0 5.0 out of 5 stars 4 ratings
See all formats and editions
Here is incisive commentary and more than 100 fully illustrated examples revealing the "real" tricks of the direct mail writing trade. You'll find examples of direct mail letters for every conceivable product type, from siding and steaks to multi-million dollar computers. You'll also find letters that sell collectibles, books and subscriptions, financial services and investments, memberships, business products and services, personal services, and insurance. Some of these letters are hot off the computer, others have been successful for nearly half a century -- but they all have the ability to provoke, excite, or convince the recipient to order, contribute, or generate a response.
Previous page
  1. Print length
    467 pages
  2. Language
    English
  3. Publisher
    Ntc Business Books
  4. Publication date
    January 1, 1996
  5. Dimensions
    8.75 x 1.5 x 11.25 inches
  6. ISBN-10
    0844235709
  7. ISBN-13
    978-0844235707
  8. See all details
Next page
All the Little Raindrops: A Novel
"All the Little Raindrops: A Novel" by Mia Sheridan for $10.39
The chilling story of the abduction of two teenagers, their escape, and the dark secrets that, years later, bring them back to the scene of the crime. | Learn more

Product details

  • Publisher ‏ : ‎ Ntc Business Books (January 1, 1996)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 467 pages
  • ISBN-10 ‏ : ‎ 0844235709
  • ISBN-13 ‏ : ‎ 978-0844235707
  • Item Weight ‏ : ‎ 3.64 pounds
  • Dimensions ‏ : ‎ 8.75 x 1.5 x 11.25 inches
  • Customer Reviews:
    5.0 5.0 out of 5 stars 4 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Herschell Gordon Lewis

Herschell Gordon Lewis

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Discover more of the author’s books, see similar authors, read author blogs and more

Customer reviews

5 out of 5 stars
5 out of 5
4 global ratings

Top reviews from the United States

Loren Woirhaye
5.0 out of 5 stars Books like this can be counted on one hand.
Reviewed in the United States on September 25, 2016
Verified Purchase
While I don't recommend paying more than $40 or $50
for this book compiled by copywriting uber-mensch
Lewis, it's as good as the other 2 or 3 books in the
category.

Buy the ones you can get by Hatch and Hodgeson,
and pick this one up someday.

There's a book by Harlan Kilstein of his own internet
sales letters that is pretty good and another one
called "Hall of Fame" published by AWAI that can
be had for very little money. All mentioned books
are swipe-files for good sales letters.
4 people found this helpful
Helpful
 Report
Natasha Chernavska
5.0 out of 5 stars The best book for direct marketers!
Reviewed in the United States on December 22, 2010
Verified Purchase
I can't wait to start studying it! it's a bit overpriced, but, well, they didn't publish enough copies for everybody's demand. Love it!
One person found this helpful
Helpful
 Report
Lane Fox
5.0 out of 5 stars Turn words into money...
Reviewed in the United States on January 19, 2007
Are looking for an excellent way to increase your income? If so, read this outstanding book on how to turn words into money.

Are you in the copywriting business? You should own this book.

Do you want to learn to write better sales pieces for your own personal use? Check out a copy at your local library.

The five pages listed in chapter two contain sales/writing wisdom that will save you decades of "grief" and massively increase your income. The 446 pages after that are a literal smorgasbord of writing ideas and techniques - a literal swipe file - that you can extract out, modify as appropriate and put to work for your own benefit.

It's as simple as this. I've spent thousands of dollars for the "big name" copywriters programs. This book will give you a better education and better examples than many of their programs will.
5 people found this helpful
Helpful
 Report
Greg Gibson
5.0 out of 5 stars Direct Mail Sales Letter "Templates"
Reviewed in the United States on June 17, 2001
As a direct mail copywriter, this book is one of my top resources. Here are 96 of the all-time best selling direct mail letters. (My only criticism is that I had to count the number of letters because it was not listed.) Before each letter, the editors explain the challenge, the solution, and their comments.
These letters contain ideas and patterns that can be "borrowed" as templates. How would you like your letter to be patterned after one that brought $1B in sales to American Express?
The chapters are conveniently divided by product or service category: Subscriptions, Collectibles, Products, Books, Financial Services and Investments, Memberships, B2B, Personal Services and Insurance, and Fund Raising. Do you need a letter to sell subscriptions? See how it was done by The Wall Street Journal, Worth Magazine, and others.
If you are involved in writing or publishing direct mail, this tool can only increase your R.O.I.
22 people found this helpful
Helpful
 Report