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Enterprise Engagement Overview
The Emerging Field of Enterprise Engagement
What business people need to know.
| Communication | General | Talent Branding |
| Customer Loyalty | Leadership | Technology |
| External Branding | Rewards and Recognition | Training |
Career management programs are supposed to help employees understand advancement opportunities and chart career paths with their organizations, resulting in greater engagement. However, research from Towers Watson reveals that employers and employees alike agree that career management programs are largely failing to meet these goals. This finding comes at a time when many employees believe their careers are stuck in neutral and say they would need to leave their employer to advance their careers.
According to the Towers Watson Global Workforce Study, less than half of all employees (46%) and only 59% of high-potential employees – a group that employers should be working hard to keep – say their organization provides useful career planning tools. An even smaller group (42%) report that their employer provides advancement opportunities. Furthermore, roughly 4 in 10 employees believe they would have to join another company in order to advance their careers.
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