Articles

AMA, Marcus Evans Embrace Enterprise Engagement

The emergence of Enterprise Engagement is supported by a growing cadre of business executives specifically responsible for engagement and the expanding number of education and seminar programs on this topic. The American Management Association has just published an article entitled “The Art and Science of Embracing Engagement for Bottom Line Results.” The article outlines the rise of Enterprise Engagement, offering a brief history and discussion of how organizations must learn to work collaboratively across business units to find the best way to achieve long-term financial results. And Marcus Evans, one of the world’s leading business conference producers, recently announced it will formally integrate Enterprise Engagement into its educational and professional training series. To view the AMA article, click here.