Articles

Building Bonanza

This recruiting promotion for Meeting Professionals International was based on a series of incentive levels that awarded prizes to those who signed up specified numbers of new members. The construction theme was called a “Building Bonanza” and awarded construction-type prizes at the different levels. One or two new members earned the recruiter an eight-attachment screwdriver. Three to five new members earned the recruiter a builder’s coffee mug. The five different levels built the incentive awards up to an “Architect” level for those who recruited 16 or more new members. These recruiters received a 13-inch crystal hammer on a black marble base and an entry into a drawing for one of three international Ritz-Carlton Hotel destinations.