Engagement Strategies Media: Resources : ''Capture Your Share'' Generates 18% Sales Gain

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Awards	Consumer	Employee	Technology
Business Motivation	Distribution	Sales

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''Capture Your Share'' Generates 18% Sales Gain

MBM Corp.'s sales follow the 80/20 rule: 80% of all MBM purchases are made by 20% of the dealers that sell its line of paper shredders, cutters, and other office equipment. To motivate everyone in its network of 1,800 dealers in the U.S., Canada, and Puerto Rico, the company teamed up with USMotivation to create the "Capture Your Share" campaign.