Rewards & Recognition

A human resources visionary will discuss the emerging concept of Stakeholder Capitalism, the coming human capital mandate and the challenges and opportunities presented to the human resources management community in this new EEA Zoom series: Stakeholder Capitalism in Action, kicking off June 16 at 12 pm, ET. The program will be followed on June 24 at 1 pm ET with a new EEA Zoom show on Measurable Engagement Solutions, focused on what CEOs and HRs need to implement Stakeholder Capitalism principles. ... [ read more ]

The new GRS rewards catalog uses artificial intelligence to display the brands and products most likely to appeal to program participants. ... [ read more ]

Michelle Holmes, Senior Director at Travel and Transport and head of its loyalty division, shares her perspective on loyalty trends based on her company's nearly 30 years in financial services and retail loyalty programs. ... [ read more ]

In its quest to provide clients a lifetime career management solution, E2E Group has the potential to transform the traditional recognition field from focusing primarily on rewards and technology to providing full-service human capital management solutions. ... [ read more ]

Does your CEO and CMO know that organizations spend $50 billion or more on brands for use in business, event, and promotional gifting, rewards and recognition programs that provide invaluable brand exposure and incremental business that most brands consistently overlook or undervalue. ... [ read more ]

When the CEO of a leading technology company warns business leaders to beware of 'bright shiny objects,' one should listen. With extensive experience in customer relationship management, human resources and other technologies, MaritzCX Inc. CEO Mike Sinoway knows a thing or two about the impact of technology in business. ... [ read more ]

The combined companies set sites on expanding the scope of engagement. ... [ read more ]

Over the last few years, the recognition field has seen a significant shift from traditional length-of-service awards to programs that focus on supporting critical organizational goals -- quality service to internal or external customers, participation in volunteer initiatives, a willingness to go the extra mile, etc. ... [ read more ]

Experiential Live brings together the leading suppliers of custom experiences, merchandise and travel with buyers representing the leading incentive, corporate and meeting/event planners aboard Royal Caribbean International's Oasis of the Seas for... [ read more ]

The C.A. Short Company (CAshort.com) may be best known as a recognition firm, but it has recently made significant investments in developing a world-class engagement practice. The company has created a Program Design team and undertaken initiatives in technology and ... [ read more ]

Dr. Bob Nelson, PhD., author of 16 books on recognition and engagement and arguably one of its earliest proponents, has a bone to pick with the employee engagement survey industry. "Gallup has been surveying employee engagement for over 15 years, and... [ read more ]

To our knowledge, EGR International was the first among the very few traditional marketing, incentive, or recognition companies that made a formal commitment to the engagement field. As a founding sponsor of the Enterprise Engagement Alliance in 2008, EGR International, which had its roots in the ... [ read more ]

WorkStride – formerly known as CorporateRewards, a 15-year-old NY-based rewards firm – has recently shifted its focus from rewards to technology. In a recent conversation, Tom Silk, Executive VP of Sales and Marketing, explained: “We want to change the conversation from focusing on rewards to how we can use technology increase performance... [ read more ]

With over 20 years of experience running large loyalty programs, Bryan Pearson, President of LoyaltyOne, is a good person to query about the state of the industry. Pearson is the author of the best-selling book, The Loyalty Leap: Turning Customer Information into Customer Intimacy, as well as The Loyalty Leap for B2B. He explains that... [ read more ]

I recently caught up with Peter Hart, CEO of Rideau Recognition, and asked for his thoughts on the engagement movement and its impact on the recognition field. Rideau acquired the Recognition Management Institute in 2006 and has been a consistent supporter of, and active participant in, the field’s trade organization, Recognition Professionals International, and othe... [ read more ]

Although employee recognition is typically associated with rewarding years of service or outstanding performance, more targeted approaches have greater financial and cultural impacts. Every organization wants highly motivated and engaged employees who go above and beyond. A more nuanced approach to employee recognition can take service awards to new levels and deliver multiple benefits to your organization... [ read more ]

On the heels of its highly successful 2013 event in New Orleans, the Enterprise Engagement Alliance has announced the launch of Engagement University, the first formal curriculum and certification program on Engagement throughout the organization. It will be held in conjunction with the 2014 Rewards & Recognition Expo and Engagement Pavilion, April 6-8, 2014 at the Gaylord Opryland Resort & Convention Center in Nashville, TN. The R&R Expo will feature leading exhibitors of reward, recognition and engagement products and services.... [ read more ]

Successful companies know that employees who are engaged, motivated and working towards a common goal, generate increased profits. Research shows that a motivated workforce inspires people to work for your company, do business with your company and buy your products and services. How do these organizations set themselves apart as a place where people want to work and do business? Come to The Motivation Show and find out! The 2012 Motivation Show, to be held at Chicago’s McCormick Place, October 23-25, is the world’s largest collection of ideas and solutions to engage, motivate, inspire, reward, connect and thank employees, customers and members. The show features more than 50 professional seminars and more than 500 suppliers of merchandise and travel services, as well as networking events to connect you and your peers with industry experts. New this year, the Incentive Marketing Association is presenting free 20-minute clinics on the exhibit floor to give attendees a fresh data-driven perspective on how incentive and recognition programs stimulate consumers and increase workforce productivity and innovation. The Show’s 6th Annual Conference, Connecting Engagement, Loyalty and Financial Results, will feature a series of 60-minute professional seminars in four learning tracks: Employee Recognition Customer Loyalty Sales Motivation Meeting & Event Management For complete information about attending the 6th Annual Conference Program, visiting the exhibit hall, or becoming an exhibitor, visit The Motivation Show website at www.motivationshow.com or call 866-730-6684. ... [ read more ]

Yet another study indicates the obvious link between employee engagement and customer satisfaction. Nurses who reported better working conditions in hospitals and less likelihood of leaving had patients who were more satisfied with their hospital stay and more likely to rate the hospital highly, according to a study of facilities in 13 countries, led by the University of Pennsylvania School of Nursing in the U.S. and the Catholic University of Leuven, Belgium, in Europe.... [ read more ]

This paper from the Incentive Research Foundation looks at the factors in incentive program design and implementation that can impact its success.... [ read more ]

This white paper from the Performance Improvement Council of the Incentive Marketing Association looks at how Sarbanes-Oxley requirements can affect incentive and recognition plans.... [ read more ]

This article looks discusses the various types of resellers and the types of incentive programs that can be used to motivate resellers and looks at some of the factors that can influence the success of such programs.... [ read more ]

How can you make your distributor/reseller incentive program stand out to increase its chances of success? This article offers a number of suggestions.... [ read more ]

This article addresses the important issue of setting goals and objectives for your sales incentive plan.... [ read more ]

This article provides a model for creating incentive programs for non-sales employees.... [ read more ]

This article provides an overview and key planning considerations for the most common types of non-sales employee incentive and recognition programs.... [ read more ]

Here's a look at some of the tax issues that apply to employee achievement awards.... [ read more ]

This article looks briefly at some of the important federal tax requirements that apply to incentive programs. ... [ read more ]

This research report suggests that use of promotional products can improve advertising results.... [ read more ]

This article takes a look at the Incentive Federation's 2007 U.S. Incentive Merchandise and Travel Marketplace Study.... [ read more ]

Linda Kaplan Thaler, one of the keynote speakers at this year’s Enterprise Engagement Expo, believes that – contrary to the conventional wisdom – ‘nice guys finish first’ ... [ read more ]

While most people would agree that gift card consolidators are a significant force in the incentive industry, there seems to be some confusion about just what a gift card consolidator is and who stakes claim to the title.... [ read more ]

This article addresses the fundamental question of when to use cash or tangible awards in your incentive, performance, or recognition program. It summarizes research on the subject and outlines steps to be taken in this critical area of employee motivation.... [ read more ]

This article, based on research funded by the Promotional Products Association International, looks at how using promotional products to support customer communications efforts can improve engagement. ... [ read more ]

What's the role of rewards and recognition within the field of enterprise engagement? There is almost nothing more engaging than a carefully selected reward or gift well suited to the recipient and commensurate with his or her contribution, as a customer, channel partner, or employee.... [ read more ]

Today, the structure of recognition and rewards solutions has to be such that continuous change nurtures interest according to societal trends. It must enable the thoughtful consideration of brand values as inherent to the initiative, and it must allow for contribution, participation, thought leadership, and rewards participation across all silos or types of work. The language of motivation is growing to keep pace with Social Behaviors, encompassing people’s needs for contribution to safety, innovation, and charity, as well as their need to collect accolades, points, recommendations, and thanks. In addition to achieving or unlocking rewards, collection of points ‘for the sake of collecting’ is demonstrated in Social Behaviors. ... [ read more ]

Without question, incentive programs need to generate loyalty – not only from senior management, but also from the customers they’re trying to entice. An effective program will excel for both management and customers when it is built with a foundation that provides a clear vision for success. Many established programs have been assembled using five critical building blocks that inspire brand loyalty among customers. Smart and successful companies know that all five components must be at the core of every loyalty program.To read the full report, click here... [ read more ]

The establishment of the Stakeholder Capitalism movement can be officially marked by the Business Roundtable's updated charter in August 2019 stating that the purpose of a corporation is to address the needs of all stakeholders, not simply shareholders. ... [ read more ]

Over the last two decades, hundreds of books have focused on leadership and culture, and many CEOs at companies of all sizes have hired coaches to help improve their management style. And yet, after 20 years or more of talk, probably no more than 20% of organizations have a strategic approach to culture management—i.e., a CE0-ld plan that drives a consensus-based brand promise, values, culture, and objectives through a formal process across the enterprise. The result—almost no change in customer and employee engagement. ... [ read more ]

Despite the enormous worldwide economic downturn, the field of engagement has an unprecedented opportunity. Suddenly every CEO is confronted with the long-overlooked fact that not only are people an organization's No. 1 asset, they are its only asset. For the first time, we can literally see that without customers, employees, distribution partners, suppliers and communities, all our real estate and equipment are valueless. ... [ read more ]

Kari Vrba, Chief Commercial Officer for Augeo, has been named Chair of the Incentive Research Foundation (IRF) Board of Trustees. The IRF at TheIRF.org is the leading research organization in the incentive, rewards, and recognition field. ... [ read more ]

The Enterprise Engagement Alliance's Enterprise Engagement Advisors Network and Brand Media Coalition have both partnered with The PERKS Conventions to introduce its large and fast-growing audience of HR executives and managers to more exhibitors and resources in employee engagement strategies and services, as well as brands, experiences and technology for rewards and recognition, promotional gifting, company stores, and business gifting. ... [ read more ]

Many organizations take leaders and top performers on off-sites for rewards, recognition, or corporate planning retreats. Ascent Leadership Networks believes these programs should support an ongoing leadership development process with greater benefits for all. ... [ read more ]

The trend toward more inter-connected and aligned engagement strategies across the organization is apparent in the Petco program honored by Incentive, a leading trade publication. ... [ read more ]

A recent New York Times magazine article, "America’s Professional Elite: Wealthy, Successful and Miserable," suggests that even the nation's most successful people share a general dissatisfaction with their work - yet another byproduct of the failure of enough CEOs to lead a strategic and systematic approach to engaging all stakeholders. ... [ read more ]

The latest edition provides a comprehensive reference guide for anyone in charge of designing strategic or tactical engagement efforts at public, private, not-for-profit and governmental organizations. It demonstrates how to connect the dots between the organization’s brand, values and goals, the people necessary for goal achievement, and the tactics used to engage them and measure results. ... [ read more ]

This article is an excerpt of a new chapter in Enterprise Engagement: The Roadmap, Fifth Edition, due out in January 2019. This chapter focuses on how Enterprise Engagement and ISO 10018 and Annex SL principles can be applied to addressing why safety remains a serious challenge on many worksites. ... [ read more ]

Barb Hendrickson, incentive industry veteran, is selected by the Enterprise Engagement Alliance to create the industry's first "Brand Manual: A Guide to the Leading Brands Active in Gifts, Rewards & Recognition," designed to help companies select the most appropriate brands to better tell their stories through gifts, rewards, recognition, loyalty and affinity marketing programs.... [ read more ]

EEA and RRN Launch New Brand Experience Coalition to Promote Use of Customized Brand Experiences in Promotional Products, Gifts and Rewards ... [ read more ]

Engagement World 2019 will present the most effective enterprise engagement practices for organizational practitioners, solution- providers and educators, designed for organizations of all sizes and types based on open-source ISO standards, practical case studies and the certification programs of leading associations in multiple key areas of engagement. ... [ read more ]

Rideau's CEO says the investment from a labor-backed investment fund reflects confidence, not only in Rideau's business, but in the human capital space as well. ... [ read more ]

Master a new systematic approach to achieving organizational goals through people from the organization that helped transform the quality of products made around the world. ... [ read more ]

Two webinars will cover the potential for engagement solution providers in the quality management marketplace. ... [ read more ]

Research conducted by organizational psychologists in Canada underline similar best practices highlighted by U.S. research that appear to be widely overlooked in program design. Industry research and ISO 10018 standards that include rewards and recognition demand a new level of expertise in program design and implementation.... [ read more ]

The 10018 Guidelines on People Involvement and Competence were created by the ISO (International Organization for Standardization) Technical Committee ISO/TC 176, Quality management and quality assurance, Subcommittee SC 3, Supporting technologies. These standards are based on ... [ read more ]

Learn a Formal Framework to Profit From Engagement. Engagement Across the Enterprise – From the Why to the How.... [ read more ]

The fully updated online Enterprise Engagement Certification and Learning program is now available at Enterprise Engagement Academy from the not-for-profit Enterprise Engagement Alliance. The online Certification program ... [ read more ]

Baudville Brands, a leading recognition firm in Grand Rapids, MI, C.A. Short Company, an innovator in employee engagement based on Shelby, NC, and Divvy Engagement Solutions, the new name for a 25-year-old, full-service incentive company based in Pleasant Valley, NY, have become partners in the growing Engagement Agency network of engagement solution providers. ... [ read more ]

Engagement University & Expo, set for April 18-20, 2017 at the Fairmont Chicago, Millennium Park, will feature an intensive learning program on the framework and implementation process for Enterprise Engagement, including preparation for the Certified Engagement Practitioner program.... [ read more ]

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations.... [ read more ]

The Incentive Research Foundation (IRF) has released its comprehensive report, 2016 Trends in Rewards and Recognition, revealing that businesses will emphasize unique, upscale and individualized experiences in their motivation programs this year.... [ read more ]

Engage2Excel is the new name of TharpeRobbins Inc., the 123-year-old Statesville, NC-based recognition company, and one of the largest such firms in the U.S. The name change reflects the vision of the company’s new CEO, Phil Stewart, who ... [ read more ]

Employee engagement and recognition: What is the difference and how this affects solution providers and corporate planners. Over the last two decades, the recognition field has become a multi-billion-dollar business with over a dozen leading solution providers and hundreds of smaller ones across the U.S. Companies spend billions on ... [ read more ]

A Conference and Expo dedicated to the many strategies and tactics of Enterprise Engagement and their impact on business is being launched by the Exhibit and Event Marketers Association (E2MA) and Enterprise Engagement Alliance. The event, Engagement World 2016, is designed to ... [ read more ]

Keeping employees happy, productive and loyal is essential to the long-term health of any company. But generational differences in the workforce tend to complicate matters when it comes to essential elements of employee engagement such as rewards and recognition... [ read more ]

British business author John Fisher has followed up his recent book, “Strategic Brand Engagement,” with “Strategic Reward and Recognition.” The 246-page book, published by Kogan Press, focuses on “improving employee performance through non-monetary incentives.” This is the only book we know of that focuses specifically on noncash rewards and recognition programs, and should be on the desk of anyone who plans such programs.... [ read more ]

Tom McMullen, writing recently on the Hay Group blog, notes that a recent study of World@Work members found only 11% of organizations conduct a formal ROI assessment of their reward programs. However, 48% of respondents said they planned to more rigorously assess... [ read more ]

A new study by the Incentive Research Foundation, Rebounding the Recession: The Future of Incentive Travel 2014, finds that incentive travel rewards are perfectly matched to the emerging needs of today’s multi-generational workforce and ... [ read more ]

Globoforce reports that best-in-class companies know something about recognition. According to a new report from Aberdeen, more top performing organizations than ever before are leveraging peer-to-peer recognition to deliver results. Built from data drawn from Aberdeen’s The Power of Employee Recognition report, this new Aberdeen white paper shows how ... [ read more ]

A new study by the Incentive Research Foundation, 10 Trends for Merchandise and Gift Card Programs in 2015, notes that retaining top performers and preparing them to take over the reigns during the next decade is a top priority for most organizations. A crucial part of that process will involve Merchandise and Gift Card... [ read more ]

The workforce is changing drastically, becoming even more diverse and multi-generational. As Boomers hang on longer and even forego retirement as an end goal – and up to four more generations squeeze in behind them – creating appropriate rewards and recognition programs is becoming increasingly complex.... [ read more ]

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Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, Enterprise Engagement: The Textbook’s methodology has been endorsed by Ernst & Young and other top companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management and community relations. The newly-released textbook is available from the EEA Store at www.enterpriseengagementbook.com for $36, or you can purchase it online through Amazon.com. The first edition is 268 pages. Enterprise Engagement: The Textbook also provides formal preparation for the Enterprise Engagement Certification program. Preparation and general learning is also available at Engagement University Online. The textbook is updated regularly based on input generated through the online university. ... [ read more ]

The 2014 Engagement University and Rewards & Recognition Expo was held at the Opryland Resort and Convention Center in Nashville April 6-8. The meeting brought together many of the leading thinkers and practitioners in the field. Curt Coffman, co-author of the seminal HBR article “Manage Your Human Sigma” and “First Break All the Rules” gave a keynote and hosted a panel session to discuss his perspectives; Gina Valenti of Hilton Worldwide described the implementation of the successful “Hamptonality” program; and others talked about their experiences with organizations such as McAfee, AstraZeneca and Ernst & Young. The Rewards & Recognition Expo attracted more than 80 exhibitors from 50 exhibiting companies, including American Express LoyaltyEdge, TUMI, Applebees, Naples/Marco Island CVB, Victorinox Swiss Army, Target, Canon and dozens of others. “The event exceeded my expectations,” said exhibitor Pete Mitchell, Director, B-to-B Sales at Samsonite. “The majority of my meetings were with current clients...and we were able to get to the business at hand. I’m happy I came.” Attendees were also impressed with the ‘conversation center format’ of the Exhibit Hall, which lent itself to relationship-building and face-to-face conversations rather than the typical ‘drive-by’ literature grab that characterizes most trade shows. “A well-planned and organized event,” noted Jill Trupo, Program Manager at Incentra, Inc. “The speakers were great, the mix of show floor and in class speakers was nice, and the exhibit format was excellent for getting new information from our suppliers and new partners.”... [ read more ]

Enterprise Engagement: The Textbook introduces a new path to business prosperity through a strategic focus on people. ... [ read more ]

"What’s our return on investment?" If you can't answer the question, your recognition budget could be the first thing on the chopping block when budgeting time comes around. Depending on the size of your organization, you can be spending an average of $125 to $175 per person per year on award costs and ... [ read more ]

Digital gift cards – quickly acquired, used, and gifted – are gaining speed in the marketplace... [ read more ]

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New research by Bersin & Associates shows that recognition programs dramatically improve employee engagement and reduce turnover, yet 87% of organizations still rely on outdated tenure-based service level awards. Companies with recognition programs that are highly effective at improving employee engagement have 31% lower voluntary turnover than their peers with ineffective recognition programs. The findings, which appear in a new research report, The State of Employee Recognition in 2012, indicate that recognition plays a much more measurable role in business performance than previously believed. “This new research highlights a huge opportunity for companies to redirect existing expenditures to programs that significantly influence engagement and retention,” says Josh Bersin, President and CEO of Bersin & Associates. “The findings also suggest that recognition programs should align with an organization’s comprehensive performance management strategy to drive business results.” To download a copy of the WhatWorks Market Brief on the importance of recognition in performance management, go to http://marketing.bersin.com/Recognition.html... [ read more ]

In the world of talent management, social networks have been used successfully in knowledge sharing, the identification of skills and construction of teams, in recruiting, onboarding and certainly learning. “Social Recognition,” which uses software to enable people to recognize one another, is a relatively new entrant in the pantheon of talent management technology. Yet it draws on practices from some of the world’s most popular internet applications. In connecting peers to peers, and in this case, employees to employees and employees to customers, partners, suppliers and others (the extended enterprise) it opens another dimension in recognition that has the potential to generate powerful cultural evolution within remarkably short timeframes. In others words, social recognition software can be transformative. It can fill a recognition gap quickly and it can extend recognition beyond the organization to help engage customers and other constituents.... [ read more ]

The only national Conference and Expo specifically designed to help incentive, recognition and engagement practitioners/providers elevate their role in Corporate America. ... [ read more ]

The Incentive Research Foundation has announced the creation of a professional development series for progressive practitioners of incentive and recognition programs and the providers whose advice and counsel support their thinking. The program, “Building Better Business Results through Incentives and Recognition,” will be introduced at the 2013 Rewards & Recognition Expo held in conjunction with the Recognition Professionals International Annual Conference, April 28-30, 2013 at the Hilton Riverside in New Orleans, and continue through the spring and summer of 2013. The educational series will provide five hours of education in five of the critical areas of incentive and recognition program development and execution: Business case development Communications planning and execution Award funding and selection Technology and diagnostics Overlaps with other strategic agendas within the organization (operations, marketing, etc.) Speakers will include IRF President Melissa Van Dyke, Chief Research Officer Rodger Stotz and Mike Ryan, SVP of Madison Performance Group. For more information, go to http://theirf.org/Education.6084727.html... [ read more ]

By themselves, reward programs rarely create the full emotional attachment that brings true customer engagement. Allegiance Loyalty & Engagement Expert Kyle LaMalfa notes that engagement is built over time and comes from creating mutually beneficial relationships with customers. One of the keys to creating relationships is providing customers with direct access to company decision makers through a feedback management system that demonstrates that the company cares about them and is indeed listening. ... [ read more ]

‘Repeat business or behavior can be bribed. Loyalty has to be earned’ - Janet Robinson While Ms. Robinson may have been referring to brand loyalty or product loyalty as opposed to customer loyalty programs in the above quote, her words illustrate a very important concept. Incentive programs don’t start with built-in loyalty and customer buy-in. Without question, incentive programs need to generate loyalty – not only from senior management, but also from the customers they’re trying to entice. An effective program will excel for both management and customers when it is built with a foundation that provides a clear vision for success. In fact, many established programs have been assembled using five critical building blocks that inspire brand loyalty among customers. ... [ read more ]

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Towers Watson recently announced the release of Talent|REWARD v7, the newest version of the company’s software solution that helps organizations deliver comprehensive talent management and reward programs. The new version of Talent|REWARD v7 provides a broad range of capabilities for organizations looking to improve business results through better management of HR processes and their employees. The software lets organizations optimize and automate talent and reward programs, focusing on three key themes: • Usability. Personalized dashboards, one-click access to critical capabilities, and support for Internet Explorer, Chrome, Safari and Firefox allow users to leverage the technology and processes they are most comfortable with more efficiently. • Leverage. The latest release now includes support for both Towers Watson job-leveling methodologies -Career Map and Global Grading -enabling clients to leverage their investment in the company’s proprietary approach to global job leveling. • Speed. All users will benefit from a three- to fivefold increase in application responsiveness. This will help all managers and employees, as well as HR, realize the true value of an integrated talent management and reward solution. Info at www.towerswatson.com/press/5552 ... [ read more ]

Dittman Incentive Marketing, a national performance improvement and incentive marketing provider, has launched a new website highlighting leading corporate group travel incentives. “Our success over the years is deeply rooted in the belief that best-in-class incentive travel is the prime mover in the motivational universe,” says Jim Dittman, President of Dittman Incentive Marketing. “It moves minds and hearts into action that produces demonstrable ROI against ambitious goals.” Dittman Incentive Marketing partners with Fortune 500 corporations to design and deploy customized solutions that improve sales performance and employee engagement. By communicating corporate brand values and brand promise, corporate human resources, sales and marketing executives can leverage Dittman Incentive Marketing to enhance corporate culture for a more engaged workforce. Info at www.DittmanIncentiveTravel.com ... [ read more ]

LoyaltyShares LLC, a New York-based company, is launching what it calls a Loyalty Equity Acquisition Program, or LEAP, offering a way to include the sponsoring company’s publicly traded stock as an award redemption option without disrupting or changing the current loyalty program process and technology. In addition to providing a template for implementation and guidance in planning, LoyaltyShares LLC will have an ongoing program role as data intermediary, facilitating the flow of information to and from program members, the reward-points system, and the system for administering program shares. Info at www.loyaltyshares.com/... [ read more ]

Maritz recently announced the launch of Maritz Journeys, a new division providing personalized, one-of-a-kind travel itineraries geared toward incentive/reward trips and vacation planning for individuals and small groups. By tailoring the experience to the traveler’s interests and specifications – such as length of travel, destination, activities and budget – programs are designed from the bottom up to create a truly rewarding and memorable experience. The travel solutions range from incentive trips and experiential travel to destination celebrations and multi-generational family travel. Info at www.maritzjourneys.com/... [ read more ]

A unique opportunity for rewards and recognition suppliers to meet with top incentive and recognition buyers in an intimate, relaxed environment, and to tap into the expanding recognition marketplace. Co-located with the Recognition Professionals International Annual Conference, April 29-May 2, 2012... [ read more ]

At the Recognition Professionals International (RPI) annual conference, recognition professionals from all industries, levels, and departments including human resources, benefits, compensation, and management from around the world will meet to network with peers and learn how to develop effective employee recognition systems based on best practices that enhance employee engagement and performance. ... [ read more ]

The Motivation Show includes the Incentive Travel and Meetings Executives Show (IT&ME) and the National Premium Incentive Show (NP/IS), with exhibitors representing the entire range of premium and incentive product and travel destination offerings. Educational sessions cover consumer premiums, employee incentive awards, incentive travel, employee recognition and performance improvement. ... [ read more ]

If you were at last year’s Enterprise Engagement Alliance Networking Conference and Expo, you know it drew rave reviews for the level of serious business discussion and learning that went on over the two-day period. So be sure to mark your calendar for this year’s second annual event, scheduled for June 1-2. Who will be there?... [ read more ]

Site International Foundation recently released its Site Index: Annual Survey results. This annual analysis and forecast for the motivational events industry provides a broader data set of trends and reveals priorities placed on significant topics, such as the strength of motivational tools (travel experiences, cash, merchandise, gift cards), ROI, buyer decisions, cruise products, green incentives and more. ... [ read more ]

Representatives of the Incentive Legislation Campaign (ILC) traveled to Capitol Hill on November 10th to meet face-to-face with staff advisors of targeted members of Congress as part of the ILC’s effort to institutionalize the power of wellness incentives as a way to encourage a healthy American workforce. ... [ read more ]

Employee engagement is the great, untapped resource of most organizations. Yet only 25% of employees are truly engaged in their work. Why are all the others so reluctant to "get in the game"? WINNING WITH A CULTURE OF RECOGNITION: Recognition Strategies at the World's Most Admired Companies reveals the surprising answer: Most managers fail to formally recognize high performance and connect it with company culture. Salary and bonuses are only part of today's employment contract. To get everyone performing together, employers need to create a culture of appreciation, recognition, and reward. ... [ read more ]

Measurement is a key element in any performance improvement effort and particularly to the development of any incentive or recognition plan. The intent of this paper, published in October 2010, is twofold: First, it updates a performance measurement methodology originally published in 1992 called the “Master Measurement Model of Employee Performance”; second, it addresses how to measure the short and long-term impact and ROI of incentive and recognition plans. This paper is targeted primarily at professionals who design incentive and reward programs, whether they are organizational staff or external consultants, as well as for those that support and implement the programs, whether they conduct training, deliver the rewards and incentives themselves, or manage the programs. ... [ read more ]

Are there differences in how a computer manufacturer plans and implements an incentive program versus how a pharmaceutical company or new car dealer does? What about a commercial banking operation, insurance agency or a telecommunications company? Are there processes, types of incentives used, or other nuances that are unique to these markets? Which industries are more likely to develop their programs in-house, as opposed to securing an outside vendor? The Vertical Market Study attempts to answer these and other questions. It provides a full report on how the six specific industries planned and implemented incentive travel, motivational meetings and special events.... [ read more ]

This recently conducted analysis by The Incentive Research Foundation (IRF)of one company's long-standing use of travel awards as a motivational tool shows that such incentives have a clear, measurable and positive impact on corporate culture and employee performance, as well as a broader "ripple effect" on the economy of the region where an incentive travel program (ITP) is held.

Overall, the study concluded that the importance of these programs should not be undervalued; their impact and their value reach well beyond the typical event timeline. Earners of the incentive travel program are far from the only beneficiaries of the program. The sponsoring company, the destination and the suppliers all receive significant benefits as well.

The Incentive Research Foundation (IRF) surveyed industry professionals during the month of April 2010, asking them about incentive travel programs, merchandise/non-cash programs, and ROI/budget considerations. The most promising data show that respondents appear to be more optimistic about the current economic climate than they were in either the Summer or Fall of last year. When asked, "In your opinion, what impact will the economy have on your ability to plan and implement incentive travel programs?" 69% say it will have a positive impact vs. only 33% in the Fall of 2009 and just 24% in the Summer of 2009. Similarly, those who say the economy will have a positive impact on merchandise/non-cash incentive programs increased from 20% (Summer '09) and 26% (Fall '09) to 41% currently. Still, one-third of those surveyed predict that budgets for incentive travel will decrease this year, while 37% say they'll remain unchanged. Things were a little better on the merchandise/non-cash side, where only 22% expect a decline (down from 51%), while 40% predict an increase and 37% say they see no change in budgets. This indicates that although there's an uptick in optimism about the economy in general, it may not translate into more money for programs – at least not in the near term. ... [ read more ]

Given that the Incentive Research Foundation (IRF) is charged with advancing the science of incentives, it surveyed industry professionals to obtain their opinions about the more salient trends affecting the industry during 2009 and leading into 2010. The IRF asked these professionals questions on trends with regard to incentive travel programs, merchandise non-cash programs, and budget changes forecast for 2010. Findings indicate that the trends are stabilizing for each of the core issues since March 2009. However, the trends remain significantly lower than in 2008. Survey participants expect more domestic than international destinations, "slightly smaller" budgets, and shorter stays for incentive travel in 2010. A majority of participants also expected decreased award values on the merchandise side. ... [ read more ]

Subtitled "Linking Recognition to Improved Job Performance and Increased Business Value - The Current State and Future Needs," this study, cosponsored by the Human Capital Institute, the Forum for People Performance Management and Measurement, and the Incentive Research Foundation, synthesizes recent research by analyzing case studies of successful recognition programs and recommending further investigation into workplace recognition. Recognition's value is demonstrated by recent studies that show a high correlation between recognition and improved employee engagement, which in turn improves job performance and captures business value. It also finds that organizations that actively improve employee engagement through recognition financially outperform their competitors. ... [ read more ]

Engagement Event Returns $2 for Every Dollar Spent
The Enterprise Engagement Alliance (EEA) recently announced that research measuring the return on investment (ROI) of an annual meeting of healthcare insurance brokers that stressed training, relationship-building and networking opportunities found the sponsoring company enjoyed a return of almost $2 for every $1 invested in the program. Initial results reported in March revealed that the program had a profound impact on the way brokers thought and felt about the company, its products and its people. Parts 1 and 2 of the study, The 'ROI in Channel Partner' Conferences – A Case Study, can be downloaded here. ... [ read more ]

Ever wonder about the ROI you can expect from channel partner meetings and conferences? It’s quite significant, according to a recent study from the Enterprise Engagement Alliance, conducted by the ROI of Engagement. Click here to take a look at the two-part report. ... [ read more ]

Recent research by Towers Watson on the factors that increase employee engagement shows that high engagement results from an array of organizational elements, but that a significant driver is recognition from employees’ immediate managers and supervisors.... [ read more ]

Following the recent passage of the Travel Promotion Act, the U.S. Travel Association (USTA) announced the creation of a new council that will build a proactive research, communications, government relations and promotion agenda for the meetings and incentives industry.... [ read more ]

Terry Barber, the author of The Inspiration Factor, subtitled "How You Can Revitalize Your Company Culture in 12 Weeks," argues that regardless of your personality type, background, or age, you can choose to create an inspirational transaction and positively impact the people around you. "Inspiration is precursor to leadership, to motivation, and is even a new category for business," Barber says. His book offers seven principles that can help readers become team leaders in their organizations and inspire those around them.... [ read more ]

A recent Pulse Survey by the Incentive Research Foundation offers several indications that 2010 could offer (slightly) better expectations for the incentive industry. ... [ read more ]

The IGCC’s revamped and streamlined website now provides a wide variety of research, resources, case studies, gift card incentive guidelines, and a searchable database of gift card providers.... [ read more ]

A recent New York Times article explains how IBM uses a collaborative approach with its employees.... [ read more ]

A recent Think Tank sponsored by the Forum for People Performance Management and Measurement explored how to deal with a disengaged workforce and found that engaged employees are 20 percent more effective than those who just "show up."... [ read more ]

Incentive Federation leaders went to Washington D.C. in October to initiate an ongoing dialog with Congress and to raise its awareness of the role incentives play in driving business.... [ read more ]

Melanie Lewis, Director of Sales Engagement at AstraZeneca, accepted the EEA's first Enterprise Engagement Award of Achievement on behalf of AstraZeneca.... [ read more ]

"The path to being an effective manager and leader begins with a handful of essential traits," says Michael A. Fina, vice president of Michael C. Fina and author of the recently published Perspectives on Managing Employees.... [ read more ]

A study focusing on the return on investment in coming from recognition programs highlights several "best principles" contributing to program success.... [ read more ]

Study shows that cutting back on business and incentive travel could have a negative impact on corporate profits and growth.... [ read more ]

Study shows that using incentives to boost employee participation in workplace health and wellness programs not only works but pays dividends.... [ read more ]

Article asks: Are your managers trained on how to use rewards and recognition tools? Are you offering rewards that employees want?... [ read more ]

A study of loyalty program communications shows that most loyalty reward program communications are irrelevant to consumers needs.... [ read more ]

In this white paper, the authors show how people performance management takes familiar disciplines such as training and integrates them across functional lines to maximize results.... [ read more ]

This article looks at the benefits of using non-cash incentives versus cash incentives.... [ read more ]

This article discusses measurement tools and methodologies that can be used to determine the results of company incentive programs.... [ read more ]

This study, sponsored by the Incentive Research Foundation, attempts to find a practical model for determining the return on investment (ROI) for sales and dealer incentive travel programs. ... [ read more ]

This brief article discusses how to create an effective incentive program for dealers and resellers.... [ read more ]

What are the goals of your dealer incentive program. This article looks at program types and how to measure ROI.... [ read more ]

This article looks at how motivational tools can be used to boost performance and build loyalty and engagement.... [ read more ]

Three are many reasons and many ways to motivate customers, salespeople, and employees. Here's an overview.... [ read more ]

Here's a glossary of basic marketing and motivation terms.... [ read more ]

Here's a listing of the various types of suppliers available to meet a variety of incentive and motivational needs.... [ read more ]

This article provides a guide to developing effective incentive and recognition programs for salespeople. ... [ read more ]

This article takes a general look at the types and use of incentive programs for non-sales employees.... [ read more ]

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This look at the different definitions and objectives of compensation versus recognition suggests that cash awards don't work as well as non-cash awards in incentive programs.... [ read more ]

How awards are presented can be as important as the award itself. Here are some tips.... [ read more ]

Based on research from an Incentive Federation Survey of Motivation and Incentive Applications, this article looks at benefits of using brand name incentives and rewards in both internal and external marketing programs. It also looks at the most popular types of non-cash awards used in motivation and incentive applications.... [ read more ]

This article looks at the types of gift cards that are available and the pros and cons of their use in consumer promotions and in employee and channel incentive programs.... [ read more ]

This brief article looks at the pros and cons of using group incentive travel as an incentive award.... [ read more ]

This article looks at the pros and cons of using individual travel awards in consumer, sales, channel partner, and employee incentive and recognition programs.... [ read more ]

Should you use promotional products as an internal or external marketing medium? This article looks at some of the pros and cons.... [ read more ]

This short article looks at the pros and cons of using cash as an incentive.... [ read more ]

Recognition programs can motivate employees if used in the right way.... [ read more ]

Is lunch or dinner with the boss a meaningful reward? This article looks at the pros and cons.... [ read more ]

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This article lists the types of suppliers that can help corporate end-users put together an incentive program.... [ read more ]

Thinking about using gift cards in your incentive or motivation program? Here are some pointers.... [ read more ]

This white paper looks at strategies for creating increased "trophy value" in incentive programs using gift cards.... [ read more ]

Does the type of reward matter? This study from the Forum for People Performance Management and Measurement suggests that awards need to align with organizational objectives.... [ read more ]

This study by the Forum for People Performance Management and Measurement looks at the relative effectiveness of cash vs. non-cash incentives in a variety of motivational applications.... [ read more ]

This short article reports on a study that finds that promotional products can help boost customer goodwill toward companies and their sale representatives.... [ read more ]

This article provides a look at the Incentive Federation's 2001 Study of the Incentive Merchandise and Travel Marketplace.... [ read more ]

This article summarizes the results of the Incentive Federation's 2003 Study of the Incentive Merchandise and Travel Marketplace.... [ read more ]

This study reviews the results of the Incentive Federation's 2005 study of Motivation and Incentive Applications.... [ read more ]

This short case study looks for the perfect travel award mementos.... [ read more ]

This case study looks at a promotional campaign that made travelers more health conscious.... [ read more ]

This brief case study looks at how a successful employee promotion was put together.... [ read more ]

This vertical study looks at how dealer and consumer incentives are typically used in the automotive industry.... [ read more ]

How do you determine the right mix of compensation, benefits, training, and rewards and recognition. This article offers some suggestions.... [ read more ]

This article looks at the compelling research links financial results and customer satisfaction to engaged employees and channel partners.... [ read more ]

This article provides an overview of enterprise engagement - why it matters, the prerequisites of engagement, the tools, and the role of rewards and recognition.... [ read more ]

A Revealing Q&A with Motivation Guru Chester Elton... [ read more ]

The ability of reward programs to attract, motivate and retain talented employees has supplanted health care costs on the list of corporate priorities, according to a recent Deloitte/ISCEBS survey... [ read more ]

With popularity and customization options on the rise, gift cards are a go…... [ read more ]

As health and wellness become key corporate priorities, the role of incentives expands... [ read more ]

Smaller cruise ships can deliver an unforgettable experience.... [ read more ]

This white paper, produced by the Incentive Performance Center (IPC), explores why incentive programs tend to thrive during times of economic stress.... [ read more ]

Corporate gift giving is serious business. As part of a well-considered program, it can help establish or enhance critical relationships and become a cost-effective means of recognizing activities that benefit the business. This article describes the many issues to consider if a corporate gift program is to succeed.... [ read more ]

After the order is taken or the winners of the sales contest are announced, products, premiums, or prizes must find their way to the right people. This article describes the modern fulfillment process and why, with the rise of e-commerce, it could be more important than ever to the success of your company’s incentive programs.... [ read more ]

Sponsoring an incentive program for people who work for someone else requires special care. This article describes the critical steps in developing a program for dealers, agents, distributors, and other middlemen.... [ read more ]

Measuring the ROI on recognition programs is difficult, given the range of benefits and their long-term impact, but it can be done. This article from the Enterprise Engagement Alliance offers some ideas on how to do it.... [ read more ]

What is enterprise engagement? This article provides a a definition and background, as well as an overview of the research supporting this important concept, which covers the importance of engaging employees, channel partners, and customers.... [ read more ]

Four industry experts sit down to discuss the evolution of this adaptable and accessible motivational mainstay... [ read more ]

Today, businesses everywhere are being asked to do more with less. In this environment, loyal, motivated employees and partners are critical to continued success and profitability. And companies know it: Hay Group’s recent Reward in a Downturn survey in just one of many showing that engagement is the top concern of employers right now. ... [ read more ]

One sure way to build engagement is to involve employees in your recognition program, giving them the opportunity to praise, congratulate and support their peers for a job well done. That’s what TD Canada Trust was thinking when it implemented an internal social networking program it calls “Wow Moments.” This un-moderated online program gives employees the opportunity to post stories about things they’ve done, or that they have observed others doing, to build and support a positive customer experience.... [ read more ]

The Incentive Federation Inc. is the umbrella organization founded to promote, protect, and research the incentive field, encompassing recognition, promotional products, and related promotions. In addition to being the industry's primary lobbying entity, the Incentive Federation provides the infrastructure for industry-wide corporate outreach efforts spearheaded by the Incentive Performance Center, as well as for the research developed by the Forum for People Performance Management and Measurement at Northwestern University. Plus, the Incentive Federation commissions the industry's only benchmark studies on the use of incentives by U.S. organizations. All suppliers and customers in the incentive and promotion marketplace benefit from these initiatives.... [ read more ]

Three days of sessions that address many issues related to incentives and reward practices. The conference attracts over 2,000 compensation, benefits, work-life and human resources professionals from all over the world, and is a great networking opportunity. An entire track of programs is devoted to rewards and recognition. Geared towards attracting, motivating, and retaining a workforce.... [ read more ]

Founded in 1962, the International Society for Performance Improvement (ISPI) is the leading international association dedicated to improving productivity and performance in the workplace. ISPI represents more than 10,000 international and chapter members throughout the United States, Canada, and 40 other countries. ISPI's mission is to develop and recognize the proficiency of our members and advocate the use of Human Performance Technology. Assembling an Annual Conference & Expo and other educational events like the Institute, publishing books and periodicals, and supporting research are some of the ways ISPI works toward achieving this mission. ... [ read more ]

Recognition Professionals International (RPI) is the new name of the National Association For Employee Recognition (NAER.) Recognition Professionals International (RPI) is the only professional association at the forefront of workforce recognition through its sole focus on recognition innovations and education as a systematic method for improvements in the workplace. RPI is endorsed by top authorities in the industry, has an impressive membership of Fortune 500 organizations and is the only association offering Certified Recognition Professional (CRP) courses.... [ read more ]

The Brand Activation Association has a broad focus on all the disciplines required to activate a brand's strategy, from creative strategies to measurement, on topics from omni-channel marketing to experiential marketing and social media. BAA builds on its membership knowledge base, spanning expertise in strategy through activation, and across all touch points.... [ read more ]

The Promotional Products Association International (PPAI) is the promotional product industry’s only international not-for-profit trade association. It offers education, trade shows, business products and services, mentoring, technology and legislative support to its more than 7,500 global member companies. Promotional products are an $18 billion industry, and include wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. Since its founding in 1903, PPAI has worked to expand the market, establish standards, enhance the professionalism of the industry and support the growth of member companies. ... [ read more ]

WorldatWork is the world's leading not-for-profit professional association dedicated to knowledge leadership in total rewards, compensation, benefits, and work-life. Founded in 1955, WorldatWork focuses on human resources disciplines associated with attracting, motivating and retaining employees. Besides serving as the membership association of the professions, the WorldatWork family of organizations provides education, certification, publications, knowledge resources, surveys, conferences, research and networking. ... [ read more ]

Hosted by the Promotion Marketing Association, Inc. (PMA) this event covers all aspects of integrated marketing and is a must for anybody trying to get to know the field. Brands from all over the world attend and provide their own unique feedback. Provides a means of networking with peers and learning new and innovative strategies from leading companies.... [ read more ]

The Marketing Agencies Association (MAA) provides members, primarily executives at promotion marketing agencies, with professional support, management development, research, and a forum for the exchange of ideas. The MAA website also provides a search function for marketers looking for a professional marketing agency.... [ read more ]

Hosted by the Professional Golfers Association (PGA), this is the world's largest golf products exposition. Includes exhibits, conferences, and a day of demonstrations. The conference offers seminars on topics such as general management, marketing & promotions, golf operations, and instruction.... [ read more ]

Incentive Gift Card Council (IGCC), is a strategic industry group within the Incentive Marketing Association. The IGCC educates the incentive marketplace and the corporate community on the benefits of gift cards, including choice, value and service, and other key attributes recipients say that they want their awards to have. ... [ read more ]

The Incentive Manufacturers & Representatives Alliance (IMRA), a branch of Incentive Marketing Association (IMA), represents factory-direct salespeople in the incentive business, along with manufacturers. IMRA publishes a handbook for suppliers, conducts an annual marketing conference, and offers a free directory of incentive representatives. As a member, you automatically become a member of the IMRA.... [ read more ]

Meeting Professionals International (MPI) the world's largest association of meeting planners, and meeting-industry suppliers, makes articles, books, and other research materials available through the MPI Resource Center. The resource center serves as a clearinghouse of information related to the meetings industry, and for a fee, depending on the nature of the research. MPI can offer information and articles on meeting planning companies, or rent lists of MPI members who provide professional meeting planning services. MPI publishes a monthly magazine, The Meeting Professional. MPI's publishing lineup also includes an annual membership directory that capsulizes late-breaking industry news. MPI has five special-interest groups, including one dedicated to sales and marketing. MPI maintains a "special interest group" for independent meeting planning companies. This group is currently the organization's fastest growing membership segment. MPI also publishes a monthly magazine, The Meeting Manager, which members receive free. MPI operates an online communications system, MPINet through CompuServe, which, as a networking and information resource for meeting planners and suppliers, allows meeting professionals to communicate with each other in a "private forum.” ... [ read more ]

EIBTM is the second largest incentive travel exhibition in the world. Although held in Europe, it is attended by many U.S. incentive travel buyers who use foreign destinations. Executives at major companies that use incentive travel might qualify for a special hosted buyer program that helps defray some of the travel costs. Attracting nearly 3,000 international suppliers and 6,000 other visitors, this event is a great networking opportunity for those in the incentive travel and meetings industry.... [ read more ]

This double event includes the IT&CMA (Incentive Travel & Conventions, Meetings Asia) meetings and incentive travel show, and CTW (Corporate Travel World) Asia-Pacific for corporate travel managers, travel agencies, and suppliers to meet and discuss the impact of global and regional issues on the development of business travel into and out of the region. It includes a hosted program for qualified incentive travel and meetings buyers and attracts more than 1,500 attendees from over 39 countries. There are educational session for both suppliers and buyers, and seminars which provide a great opportunity to network with industry professionals. The exposition includes companies involved in things like convention & exhibition venues, golf courses, and travel management.... [ read more ]

Founded in 1973, SITE is the only international, not-for-profit, professional association devoted to the pursuit of excellence in incentives, a multi-billion dollar global industry. Society of Incentive & Travel Executives (SITE) provides educational seminars and information services to those who design, develop, promote, sell, administer, and operate motivational programs as an incentive to increase productivity in business. Currently SITE has over 2,100 members in 87 countries, with 35 local and regional chapters. Members represent corporate executives, incentive companies, destination management companies, travel & event planners, official tourist organizations, transportation companies, hotels and resorts, cruise lines, trade publications, and supporting organizations such as restaurants and visitors attractions. ... [ read more ]

The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.... [ read more ]

The International Conference of the Society of Incentive & Travel Executives (SITE) International Conference is a key event in the incentive travel industry. It includes educational and networking events that help incentive and travel professionals expand their business network by exploring trends and the strategies of their colleagues. This event attracts attendees from all over the world who bring their own diverse solutions to the table.... [ read more ]

IMEX is the essential worldwide exhibition for meetings and incentive travel. Every year, thousands of exhibitors from 150 countries represent national and regional tourist offices, major hotel groups, airlines, destination management companies, service providers, trade associations, and more. ... [ read more ]

American International Toy Fair® is the largest toy trade show in the Western Hemisphere. More than 1,500 manufacturers, distributors, importers and sales agents from 30 countries showcase their toy and entertainment products. From classic toys to interactive entertainment and everything in between, we have it all! Products include: action figures and dolls, games and puzzles, bicycles, tricycles and ride-ons, radio-controlled vehicles, infant and preschool toys, cars, trucks and trains, puppets and plush, audio and video cassettes, computer software and video games, playground and sporting equipment, Halloween, Christmas, books, stationery, party supplies, and much more!... [ read more ]

More than 1,500 companies exhibit, and corporate sales personnel from every major U.S. apparel manufacturer are on hand. Exhibitors represent every major category in the industry, from streetwear to sporting wear, to designer clothing. Runs concurrently with WWDMAGIC (for women), MAGIC Kids (for children), and Sourcing at MAGIC (the largest sourcing event in North America).... [ read more ]

The National Sporting Goods Association (NSGA) serves the sporting goods industry by providing information, education and cost-saving services. In addition, NSGA serves as the voice of the retailer/dealer, speaking out on issues that affect sporting goods retailers/dealers. NSGA speaks out in its own publications, through its Board of Directors and by taking active roles in issues-based coalitions. ... [ read more ]

POPAI is an international trade association for the marketing at-retail industry. Founded in 1936, POPAI celebrates its 70th anniversary with over 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, marketing at-retail producer companies and advertising agencies from over 45 countries from around the world. ... [ read more ]

Sports & Fitness Industry Association, the trade association of leading industry sports and fitness brands, enhances industry vitality and fosters sports and fitness participation through research, thought leadership, product promotion and public policy. SGMA produces signature industry events including the Spring Market trade show, Sports + Technology Convergence, Industry Leaders Summit and National Health-through-Fitness Day on Capitol Hill.... [ read more ]

Advertising Research Foundation (ARF), founded in 1936, has members from more than 400 advertisers, advertising agencies, research firms, media companies, educational institutions, and international organizations. Its mission is to improve the practice of advertising, marketing, and media research in pursuit of more effective marketing and advertising communications.... [ read more ]

AsiaPacific Incentives & Meetings Expo (AIME) is a must for anyone involved in organizing meetings, incentives, conferences, special events or exhibitions. AIME is the market leader, the premier event in the region and most comprehensive showcase of local product and services. Visiting AIME will help you to discover new destinations, new suppliers, new industry contacts and new, creative ideas for all types of event planning. With over 850 exhibitors from 50 countries, including 150 new exhibitors each year, AIME is the must attend event for those wishing to aim for more in their business pursuits.... [ read more ]

Hosted by the National Association for Retail Marketing Services (NARMS), this event includes educational sessions and roundtable discussions which are a great way to learn strategies of other members of the retail marketing industry. The event also includes an exhibition hall on the first day.... [ read more ]

Held each year by the In-Store Marketing Instutute, the In-Store Marketing Expo focuses on designers and builders of displays but also includes some manufacturers, brokers, and promotion agencies. The exhibition includes nearly 200 suppliers each with their own marketing strategies. There is also a long list of seminars presented by industry experts with topics ranging from competing with private labels to accountability in retail media.... [ read more ]

This conference is a great way to gain knowledge about the latest in consumer electronics technology. In a 2005 survey conducted by Burson-Marsteller it was ranked as one of the top ten most desired speaking opportunities by CEOs. The show also has 2,700 exhibitors which cover the entire consumer electronics market, from digital imaging to wireless technology. Also included are two awards programs, the International CES Innovations Design and Engineering Awards and CNET's Best of CES Awards.... [ read more ]

PROMAX/BDA is a nonprofit, member-owned association of over 2,000 companies and individuals in 43 countries. Members are promotion and marketing professionals in the electronic media. The association's mission is to advance the role of electronic media in increasing the effectiveness of promotion and marketing within the industry, related industries, and the academic community. Membership includes a weekly promotion and marketing newsletter and Image Magazine, published once a year, which features members and their ideas about concepts and opportunities on building businesses in the promotion and marketing industries. Benefits of membership also include a member directory, and discounts on events and videotapes.... [ read more ]

Shows managers how to apply proven motivators to help any size firm energize the work force, increase its profits, and meet the challenges of today's competitive global economy. Presents the pros and cons of incentives as well as why and how they work and discusses in detail incentives for executives and workers and those used for marketing to consumers.... [ read more ]

The author describes recognition and group incentive plans, as well as types of awards and implementation. This book comes closer than most to addressing brass-tacks programs that managers at almost any level of an organization can implement.... [ read more ]

A comprehensive text on the incentive marketplace. The content is illustrated and includes numerous case studies that reveal the breadth and potential of the incentive marketplace.... [ read more ]

This short book provides a simple program designed especially for companies trying to break down barriers between management and a union. Based on the importance of thanking employees, the book provides some practical ideas, but its approach seems a bit simplistic for complex labor-management issues.... [ read more ]

This book reveals how Southwest Airlines, Walt Disney Co., Ben & Jerry's, and other companies have turned themselves into "motivating organizations" that inspire employees to do excellent work.... [ read more ]

This book is full of motivational ideas that will enliven communication, increase employee appreciation, and add fun to the workplace.... [ read more ]

Provides a clear analysis of how successful companies turn partnering into a reality. The book breaks down and makes sense of the revolution that is taking place in supplier-customer relationships today. Offers new strategies on creating profitable relationships with customers.... [ read more ]

A booklet published by Incentive magazine that details how to structure incentive programs.... [ read more ]

Covers all aspects of creating, planning, and undertaking an incentive travel program and is essential for anyone who plans incentive travel for an agency or end user.... [ read more ]

This book tells how to use a behavior-based performance management system to transform employees' work into something they are willing—even eager—to do. Offers the newest strategies used by companies like Xerox, 3M, and Kodak.... [ read more ]

This science-based guide introduces a technique with which to influence those around us honestly and beneficially. Shows how to make the most of positive reinforcement to bring out the best in other people, establishing effective relationships based on mutual respect and shared expectations.... [ read more ]

Helps managers take certain rewards and mold them into new management styles at their companies. The author polled companies about their favorite recognition practices, no matter how small, and came up with a gold mine.... [ read more ]

Based on the Incentive Marketing Association's Principles Of Results-Based Incentive Program Design Seminar, this is the first formal curriculum ever developed for incentive program planning. The textbook includes sections on Incentive Program Basics for the Business Executive, Core Strategies for the Business Executive, Planning and Design Considerations for the Practitioner, and Implementation and Management Considerations for the Practitioner.... [ read more ]

An all-in-one reference for marketers, divided into four parts with each part devoted to different aspects of sales promotion, from planning and techniques to strategies and issues. Each chapter is written by an expert with experience working in the field. Hundreds of examples and case histories are included.... [ read more ]

Reviews 126 of the best recent sales promotion campaigns. Readers will develop a better understanding of what constitutes a successful promotion and of what a good promotion can—and can't—do. A straightforward book that is useful for readers with all levels of experience.... [ read more ]

This book details the challenges of promotional marketing through a chronological history starting in the 1950s. The last section looks to the future.... [ read more ]

Offers practical advice for managers on incentive methods such as cash and non-cash reward systems; incentive travel; events; recognition systems; and flexible benefits.... [ read more ]

Although several years old, this book takes a thorough look at reward systems in the context of today's customer- and performance-based management styles. The author tells how to: make pay relate to achievement, foster a sense of stake in the company, update the traditional performance appraisal process, and measure customer-based performance.... [ read more ]

The authors argue for a new management philosophy that stresses five key values: innovation, improvement, incentives, information, and inclusion. While their plan requires long-term commitment from top management to introduce broad changes, the model makes sense. Their theme emphasizes creating organizations that are "environmentally friendly and more successful in terms of adding value for customers and society."... [ read more ]

Managers looking for a team approach will find particular satisfaction here. The author looks at the critical issue of aligning an organization's compensation, culture, and strategy, and then delves into the steps involved with designing and implementing team-based reward systems. Chapters cover such issues as incentive compensation, recognition awards, and the architecture of team pay.... [ read more ]

Offers a good introduction to the new thinking about market research. It's a handbook of the latest trends, strategies, and techniques of marketing in today's global community. Blackwell illustrates his points with examples from companies that already employ such practices, including Kinko's, The Limited, and Banc One Corporation. ... [ read more ]

Uses sales data generated by in-store electronic scanners to explain sales promotion strategy and its place in an integrated marketing program.... [ read more ]

This book examines why much of the current conventional wisdom is wrong and asks us to re-think the way managers link people with organizational performance. Pfeffer builds a powerful business case for managing people effectively--not just because it makes for good corporate policy, but because it results in outstanding performance and profits. ... [ read more ]

Contains 12 detailed incentive travel case studies documenting each step of the program from identification of the marketing goal and methods of qualifying winners to specifics on the trip offered and the results.... [ read more ]

A comprehensive self-study course created for SITE by the MGI Management Institute. The 25-hour study program covers every aspect of program design.... [ read more ]

Outlines the steps involved with planning incentive campaigns for salespeople and other employees, dealers, and distributors.... [ read more ]

Multichannel Merchant is the authoritative source for catalog marketing intelligence. Since 1983, it has built a reputation for anticipating, reporting, and analyzing changes affecting the catalog business. ... [ read more ]

Brandweek is the leading source of news and information in the U.S. marketing industry and the only trade magazine to offer saturation coverage at all levels of the brand-activation process. Special Reports including Marketers of the Year, Next Generation Marketers (under 40), Guerrilla Marketers and Superbrands, covering the Top 2,000 brands that spend $250 billion on media in the U.S. each year. Brandweek covers the world of brand identity marketing from big-budget ad campaigns to under-the-radar "street" efforts. An indispensable marketing magazine that is a vital part of the marketer's tool kit, Brandweek gives its busy readers valuable competitive information and insights for bringing new products and ideas to the global marketplace. ... [ read more ]

Potentials magazine is now officially a part of its sister publication, Incentive magazine. The new Potentials section within Incentive magazine speaks to incentive buyers and program planners, enabling them to grow their businesses and enhance performance by providing ideas and products that motivate. We offer the most comprehensive look at incentive awards in the industry as well as providing the most up-to-date information on how corporations are leveraging products to motivate employees and clients.... [ read more ]

PROMO Magazine provides insights into using promotion marketing as a strategic, measurable component of an overall marketing mix. PROMO editors take a "What Works and Why" approach to their coverage, informing readers about important trends, issues, news, and deals through corporate profiles, trend pieces, sector-specific departments, single-topic supplements, and exclusive research projects. ... [ read more ]

This service offers Promo magazine special reports by instant fax. Topics include promotion research, product sampling, mall marketing, in- and on-pack promotions.... [ read more ]

A publication for executives who want to build sales, stay ahead of the competition, keep up with technology, and market their companies to today's tough customers. Each issue has case studies, columns, and an international report. Topics range from motivation to sales training to automation. SMM also publishes the Survey of Buying Power, which uses U.S. Census data to track consumer buying patterns by county and metro area.... [ read more ]

"The Power of Open-Book Management" discusses the new approach to increased employee productivity and superior financial results. In this book, managers will find a complete guide to understanding and implementing this new method of building, strengthening, and growing their organizations.... [ read more ]

Incentive is the only publication devoted exclusively to motivation and performance improvement through the use of incentive programs and consumer promotions. We are a FIRST-READ for executives looking to improve company performance and a FIRST-BUY for advertisers looking to reach the most qualified incentive buyer decision-makers. The Incentive advantage is a direct result of more than 100 years of industry experience coupled with the highest subscriber qualification standards in the industry. Incentive helps both advertisers and subscribers reach their goals.... [ read more ]

This magazine is written for sales managers and salespeople. It features interviews and articles on selling trends and tactics. Includes sections on motivation, automation, and new product ideas. ... [ read more ]

Corporate Meetings & Incentives (CMI) is part of Prism Business Media's Meetings Group of magazines. It explores trends in meetings and incentives as they relate to companies successfully communicating with employees, dealers, distributors and customers.... [ read more ]

Golf Digest offers instructional articles and golf-related product reviews.... [ read more ]

Golf Illustrated offers instructional articles, profiles, and product news and reviews.... [ read more ]

Golf World is your grip on the game. Every month we present the very best variety of innovative features and investigations, star player interviews, expert instruction, new gear launches and course reviews. ... [ read more ]

Corporate & Incentive Travel, published monthly since 1983, is edited for corporate meeting planners with the responsibility for staging and planning meetings, incentive travel programs, conferences and conventions. They are also responsible for site selection, specifying accommodations and transportation. Each issue provides in-depth editorial focus on selection of site, accommodations and transportation, current legislation, conference, seminar and training facilities, budget and cost controls, and destination reports. Special columns are written by key industry leaders. Department and regular features highlight industry news and developments, trends and personalities, meeting values, facilities and destinations. Circulation more than 40,000 ABC audited. ... [ read more ]

This publication contains articles of interest to sales promotion and marketing executives who manage sales promotion programs, POP displays, and trade show exhibits.... [ read more ]

The Branding Excellence Conference, sponsored by the American Strategic Management Institute (ASMI) aims to teach companies how to market their brands for the "customer of the future." If offers best practices in brand management, ROI, and customer loyalty for enhanced brand appeal and recognition. ... [ read more ]

The Promotion Marketing Association (PMA) seminar is taught several times a year at different locations. This is a well-rounded introduction taught by senior marketing executives and marketing law attorneys, with the focus primarily on consumer promotions. The conference is internationally acclaimed, and attracts a diverse group of attendees.... [ read more ]

Feed Your Eagles offers advice on how to successfully motivate your sales force and ultimately increase sales. The author examines the positive motivators sales managers need to make their sales team successful as well as the negative motivators which can hinder performance.... [ read more ]

The first formal curriculum ever developed for incentive program planning. This four-part curriculum and seminar course has been developed with the help of the Performance Improvement Council of the Incentive Marketing Association through a grant from the Advertising Specialty Institute. The textbook includes sections on Incentive Program Basics for the Business Executive; Core Strategies for the Business Executive; Planning and Design Considerations for the Practitioner; and Implementation and Management Considerations for the Practitioner.... [ read more ]

Light Their Fire discusses how employee communications is the key to delivering on solidifying customer relationships. This book will teach you how to identify the varying perspectives of different audiences, tailor your messages for maximum effectiveness, and much more.... [ read more ]

This white paper discusses the range of "zero-based performance improvement strategies" that can be developed with the help of full-service incentive and performance improvement companies. It also includes contact information on members of the Incentive Marketing Association's Performance Improvement Council, made up of a dozen organizations dedicated to offering companies solutions-based incentive and performance improvement programs.... [ read more ]

A summary of research by the ISPI (International Society of Performance Improvement) on the impact of incentive programs and the essential implementation steps necessary for success. Shows how helpful incentive and motivation programs can be in terms of engaging employees and improving performance.... [ read more ]

A study designed to determine which aspects of selling respond to incentive travel and how that response can be measured. Researchers surveyed 1,800 subscribers of Meetings and Incentive Travel magazine and 3,000 members of the Canadian Automobile Dealers Association. To present an in-depth picture of incentive travel, and to provide a practical template for determining program ROI, the authors made a point of recording views of both the people who win the awards and those executives who allocate the money to fund them. ... [ read more ]

This paper introduces the discipline of "People Performance Management" as developed by the Forum for People Performance Management and Measurement, a unit of the Integrated Marketing Communications Department of the Medill School of Journalism at Northwestern University. People Performance Management refers to an integrated process designed to help firms maximize long-term financial performance through a strategic focus on their most valuable asset -- human capital.... [ read more ]

This paper discusses four psychological processes that can be categorized as items that directly affect the perceived value of an incentive or recognition award. In particular it looks at factors that increase the perceived value of earning the award because the awards are earned rather than purchased. ... [ read more ]

This paper summarizes two basic ROI measurement methodologies using case studies from companies that have implemented measurable sales incentive programs in the past, and offers insights into understanding the data requirements relative to these two methodologies. It explains that Post-Hoc Measurement is essentially the use of field experimentation using historical data, while Outcome-Based Measures considers such areas as accounts receivable and inventory levels that can be affected by sales improvements.... [ read more ]

This paper looks at the types and applications of gift cards and gift certificates and reviews the research that points to the efficacy of gift certificates and cards in achieving business results. Gift certificates and cards have been shown to increase sales, improve employee performance and build loyalty, foster teamwork, and create new markets, among others.... [ read more ]

This report presents a series of cases involving companies that implemented sales incentive programs. It makes a case for the use of post-hoc or post-program measurement of ROI to demonstrate the impact of the programs on sales performance.... [ read more ]

A study on employee motivation and performance in the hospitality industry that looks at strategies for reducing employee turnover. ... [ read more ]

Federal legislators in 2002 enacted the Sarbanes-Oxley Act (SOX), which was designed to improve the accountability of corporate managers to shareholders and to improve public confidence in publicly traded companies. This white paper is an outline of the potential impact of SOX on the use of performance improvement and incentive programs. ... [ read more ]

Gift cards have become an important corporate tool for reward and recognition. This paper looks at the growing use of gift cards and how to add to the "trophy value" of gift cards via communication, customization, and presentation.... [ read more ]

This white paper highlights four key areas that impact organizational adoption of integrated marketing and motivate employees to think about and cooperate with integrated marketing efforts beyond their functional silos.... [ read more ]

Frequent Flyer publishes the J. D. Power Airline Awards in its May issue. ... [ read more ]

This publication covers the financial services industry's meetings and incentives needs and issues impacting insurance meetings planners. ... [ read more ]

This quarterly publication is devoted to frequency marketing and loyalty programs.... [ read more ]

Progressive Grocer has been the voice of the food retail industry for over 84 years. Serving the largest audience in the market, Progressive Grocer's readers are top management at headquarters and top decision-makers at store level. From chain supermarkets to independent supermarkets, super centers, wholesalers and food brokers, readers rely on Progressive Grocer for its authoritative, comprehensive, relevant and research-based editorial and news. By anticipating, reporting and interpreting important data and trends, Progressive Grocer fulfills its mission: accelerating insight and opportunity for leading grocery retailers, and accelerating brand and sales success for leading manufacturers. ... [ read more ]

An Official News Publication of the In-Store Marketing Institute Published 12 times a year, P-O-P Times serves the news and product information needs of buyers and users of in-store displays, signs and fixtures. Every month, it informs readers of the news, trends, and events that shape the use of P-O-P and the impact and effectiveness of in-store marketing. ... [ read more ]

Customer Relationship Management is the membership journal for the Society of Consumer Affairs Professionals (SOCAP). It features articles by SOCAP members and other experts on consumer affairs, customer service, customer loyalty, and customer relationship management.... [ read more ]

This magazine is edited for owners, top management, and sales personnel of industrial and construction distributorships. Articles focus on profit-making opportunities, new technologies, improved selling techniques, merchandising, and marketing. There is also coverage of distributor-supplier relationships and customer-distributor relationships. ... [ read more ]

This publication focuses on human resources, staffing, and staff management issues, as well as legal and regulatory issues affecting workforce management.... [ read more ]

BTNonline.com is the Web site for news and research for businesses that manage travel. BTNonline provides original daily news updates, Business Travel News newspapers in a searchable archive that dates back to 1996 and access to BTN's seven annual research works. ... [ read more ]

Engagement Strategies focuses on what's new, how-to, and where to find products and services related to incentives, motivational meetings, and performance improvement. Its affiliated Web site, the Sales Marketing Network at www.info-now.com, offers comprehensive how-to and reference information.... [ read more ]

SalesForceXP was launched in 2002 by a partnership of leading companies with a unique understanding of - and interest in - what it takes to methodically and measurably improve sales performance. These companies included leading suppliers of incentive awards, sales training programs, group incentive travel and performance improvement solutions...as well as the most knowledgeable publishing team in the industry. ... [ read more ]

This paper explores the different types of consumer, dealer, and aftermarket incentives used in the automotive industry. It also looks at how advertising agencies view incentives. It examines traditional incentive strategies and concludes with advice on program implementation.... [ read more ]

This study, conducted by Frank Mulhern on behalf of the Promotion Marketing Association with the support of the Forum, identified key challenges facing organizations attempting to fully integrate external and internal marketing.... [ read more ]

This white paper delves into the mechanics of sales incentive programs, providing managers with useful information to design successful sales initiatives at their own companies and providing their corporate decision makers with hard evidence.... [ read more ]

Section 274(j) of the Internal Revenue Code contains specific rules on the tax treatment of “employee achievement awards.” As a general rule, the employer cannot deduct employee achievement awards, unless they meet certain criteria.... [ read more ]

The federal income tax considerations for incentive programs are often overlooked. While it is difficult to give technical tax advice that would apply equally to all incentive programs, following certain general income tax principles can make an incentive program more successful and avoid unpleasant surprises.... [ read more ]

Results from the study Awards Selection: Insights from Managers, conducted by the Forum for People Performance Management and Measurement, sheds light on the efficacy of 12 distinct motivational tactics used by HR and marketing managers across many industries to achieve 10 specific organizational objectives.... [ read more ]

This study delves into the mechanics of sales incentive programs, providing managers with useful information to design successful sales initiatives at their own companies and providing their corporate decision makers with hard evidence. It found that properly structured programs can increase sales by at least 10 percent. ... [ read more ]

This study addresses the role of cash and noncash reward systems in corporations to provide a better means of determining when to use which type of award system.... [ read more ]

Promotional products can increase traffic to an exhibitor’s trade show booth. A 1991 study by Exhibit Surveys Inc., found that using promotional products can give you an advantage over other exhibitors for buyer attention.... [ read more ]

In 1999, the Incentive Federation requested that the Center for Concept Development conduct focus groups with incentive users in the New York, Los Angeles, Dallas, Chicago, and Atlanta areas.... [ read more ]

The Incentive Federation Inc. has commissioned a survey involving current users of merchandise and travel items for motivational applications. The Center for Concept Development (CCD) was asked to analyze the data collected in this survey and to prepare this report on the survey findings.... [ read more ]

The Incentive Federation Inc. has commissioned a survey involving current users of merchandise and travel items for motivational applications. The Center for Concept Development (CCD) was asked to analyze the data collected in this survey and to prepare this report on the survey findings.... [ read more ]

The Incentive Research Foundation funds and promotes research to advance the science, enhance the awareness and appropriate application of motivation and incentives in business and industry globally. The goal is to increase the understanding, effective use and resultant benefits of incentives to businesses that currently use incentives and others interested in improved performance... [ read more ]

Founded in 1973, Society of Incentive and Travel Executives (SITE) is the only international, not-for-profit, professional association devoted to the pursuit of excellence in incentives, a multi-billion dollar global industry. SITE provides educational seminars and information services to those who design, develop, promote, sell, administer, and operate motivational programs as an incentive to increase productivity in business. Currently SITE has over 2,100 members in 87 countries, with 35 local and regional chapters. Members represent corporate executives, incentive companies, destination management companies, travel & event planners, official tourist organizations, transportation companies, hotels and resorts, cruise lines, trade publications, and supporting organizations such as restaurants and visitors attractions. ... [ read more ]

The Braun Corporation, a manufacturer of vehicle wheel chair lifts, leveraged their involvement as a Bush series NASCAR sponsor to create an exciting incentive program for their US based dealer network. In addition to increasing sales, The Braun Rewards, The Winning Edge program was designed to increase dealer knowledge of Braun’s specialized products and to create a “programmed learning environment” that facilitated dealer training and education. ... [ read more ]

The program’s theme was the inspiration for a “Mexican Mosaic Bingo” game that was designed to encourage dealerships to focus on the nine-targeted initiatives. In order to qualify for one trip, dealers had to meet the targets for the three main initiatives, represented by three boxes running diagonally left to right on the bingo card. Once those targets were reached, the dealership had the option to earn another trip by meeting the targets for two other initiatives, giving them another line of bingo running horizontally, diagonally or vertically. Dealers who filled in the entire bingo card by meeting all sales targets qualified for a third trip. The 2005 Mexican Mosaic Dealer Incentive Program achieved record-setting numbers. ... [ read more ]

The Braun Rewards program gave dealers a “winning edge” to be better prepared to assist their customers and increase their sales of Braun products.... [ read more ]

To assure the program’s success, Dow developed a comprehensive communications plan to raise awareness of Recognition@Dow, increase participation, boost performance, and most importantly, help to build an appreciation culture. The majority of the launch activities focused on generating content and communicating program messages through existing communications channels such as the Dow Intranet, corporate newsletter and HR website. In addition, training workshops were developed for leaders (managers) to generate program awareness and encourage participation ... [ read more ]

The Rome MMIV program marked the first time dealers were able to access status statements online, so quarterly printed statements were mailed to each dealer to reinforce the online statements. To help the dealers stay focused on their year-end goal, benchmark goals were established for January, April, and July. Waterford crystal awards with Romanstyle etching border designs were selected to mark these achievements. Multiple communications touch points and ongoing performance feedback kept the John Deere dealers engaged throughout the campaign.... [ read more ]

Shaw Industries stimulated excitement about its floor covering products among 30,000 independent retail sales representatives located in 10,000 showrooms through its "Win Shaw's Money $1,000,000 Sweepstakes." ... [ read more ]

Washington Mutual, Inc., North America's seventh largest bank, selected an incentive trip to the island of Kauai in Hawaii as the incentive reward for its top achievers. The trip would also introduce Washington Mutual's corporate culture to attendees from Home Savings of America, a newly acquired company. ... [ read more ]

MBM Corp.'s sales follow the 80/20 rule: 80% of all MBM purchases are made by 20% of the dealers that sell its line of paper shredders, cutters, and other office equipment. To motivate everyone in its network of 1,800 dealers in the U.S., Canada, and Puerto Rico, the company teamed up with USMotivation to create the "Capture Your Share" campaign. ... [ read more ]

When Mohawk Industries, a $2-billion manufacturer of carpets and rugs, acquired several prestigious brands, it took considerable resources of time and money. The expansion and consolidation process inevitably affected some of the company's key residential dealers. ... [ read more ]

In addition to the company's own sales staff, the program was aimed at 14 manufacturer rep organizations, 3 major distributors, and their respective sales forces, which numbered several hundred people. The program also included almost 3,000 sales staff from computer dealers, remarketers, resellers, retailers, and catalog companies. ... [ read more ]

The program was introduced via an announcement featuring a scale model Harley-Davidson and a chamois cloth, imprinted with information about the "Sellutions" Web site and program rules. Copy invited participants to "Head out on the highway...the information highway," directing them to the Web site for full program details.... [ read more ]

The "Winners' Circle" program logo and theme were designed around the popular motocross cross-country motorcycle race, and featured the No. 1 plate that is awarded to winners. Honda is a leader in production of off-road motocross bikes and a sponsor of the No. 1 team in the sport. Therefore, the logo and theme were a natural tie-in for use in printed material. ... [ read more ]

USMotivation produced a documentary-style video to capture trip highlights, South African scenery, and participant reflections during the trip. Shortly after participants returned home from their unforgettable experience, the video diary was mailed to their homes as a keepsake of their South African safari, and Cape Town odyssey. ... [ read more ]

The "Capture Los Cabos" program clearly demonstrates that well-designed incentive programs deliver measurable return on investment.... [ read more ]

Checkers/Rally’s joined forces with a report-card-carrying super-sleuth who possessed the authority to issue Speeding Tickets. These Speeding Tickets transformed to prizes, which were sourced by GDM, and prizes were to produce employee retention and rising sales. ... [ read more ]

In addition to addressing regional challenges, Compaq was well aware that a soft economy and market speculation regarding the Compaq/HP merger could further impact sales. They needed an incentive program that would ensure that resellers would focus on the Compaq offering. Part of COMPAQ COMmunity, Gold Rush was launched as the 2001 fourth quarter sales incentive program, offering "instant rewards" to those who met their targets in a number of categories. To succeed, the Gold Rush program needed to generate sales without encouraging competition on price, keep the resellers’ attention for the quarter, provide obtainable targets, and offer an incentive that went "over and above" that of any of Compaq’s competitors. ... [ read more ]

Reseller sales reps earned reward points for sales of Deskpro computers and Proliant service. In addition, management was able to award supplemental points for such goals as increased knowledge retention, add-on sales, and attendance requirements. ... [ read more ]

What could be the optimum method for meeting performance-improvement goals? For Diebold, Inc. the answer was D-ICE, a comprehensive incentive management system designed to motivate every company employee. ... [ read more ]

A midweek program in late May at the Atlantis Resort in the Bahamas used the hotel's decor as inspiration and as the backdrop for recreating the myth of Atlantis. The Poseidon tale was carried out over two evenings, including a gala awards night themed "Night of Poseidon" and a beachfront feast-of-the gods party. ... [ read more ]

John Deere agricultural dealers sell and service equipment and parts. Loans and leases through the company for these items generate profit and build brand loyalty. So it was logical that John Deere's first credit-related promotion would be designed to increase credit/lease acceptances, market share, and brand loyalty. ... [ read more ]

Salespeople earned points for policies they sold. They then turned points into 3, 5 or 7 night stays at any of Marriott's Vacation Clubs. Those who earned the highest points also received airfare. Winners could stay at any of Marriott Vacation Clubs' 51 resorts in 29 destinations, and there were no restrictions on travel dates. ... [ read more ]

The company's "Here's the Scoop" campaign was launched with an overnight Styrofoam package that was delivered to every Mazda parts manager. Inside was a 12-pack of gourmet Pfaelzer ice cream truffles. The ice cream treats were chosen to symbolize the freshness and quality of Interstate Batteries. A booklet detailed the promotion's objectives and awards: for every order placed for batteries during the month, the dealer was entered in a sweepstakes, with prizes ranging from Super Bowl tickets to National Football League (NFL) logo leather jackets and autographed footballs. A special incentive was available to district managers who achieved 80% or more participation. These awards included race jackets and tickets to the Brickyard 400 at the Indianapolis Motor Speedway, a natural tie-in because Interstate Batteries was sponsoring one of the racers. ... [ read more ]

GE Lighting Systems, a division of General Electric Lighting, designs, manufactures and markets a complete line of lighting fixtures for illuminating streets and highways, industrial and hazardous location facilities, parking lots, building facades, parks, and sporting facilities. ... [ read more ]

The campaign would have to increase brand reach, frequency, and sales; allow fabricators to maintain their own identity; and accommodate a range of retailers from individual designers to multistore chains. For its "Windows to the World" campaign, travel rewards were selected as the most effective motivator. Retailers would have a choice of six travel destinations based on product purchases. ... [ read more ]

As a result, Monorail management decided to concentrate on servicing the tourism and corporate meetings markets. Due to the highly competitive nature of the transit and tourism industry, TNT opted for an employee incentive program that emphasized service and sales goals for workers. Increases in certain high-yield fare products covered the cost of running the incentive program while providing return-on-investment for the company. ... [ read more ]

Eight years ago, the $100 million candy company launched a biennial cruise incentive program, which has generated consistent sales increases and helped build a unified sales force. Each cruise is developed through a cooperative effort by Goelitz's sales management and marketing teams. The company's regional managers then introduce the programs and keep excitement building throughout the year. ... [ read more ]

To create a better synergy between those who choose suppliers (a dealer's parts department) and those who specify the product (the service department), the Aftermarket Division developed the "After Market Achievers" incentive program in conjunction with MotivAction, the Minneapolis-based full-service marketing company. The campaign rewarded parts and service managers, dealership employees, and field representatives for achieving specific goals. ... [ read more ]

The audience KitchenAid targeted for this promotion included sales associates at retail appliance stores and KitchenAid account managers. Choosing the right incentive to appeal to this diverse group was a challenge. To reinforce the Western theme of "rounding up" sales, the awards included a choice of Omaha Steaks and a variety of "leather" products--shoes, luggage, briefcases, watches with leather bands, coats, etc. ... [ read more ]

Fortis chose a group travel program to accomplish their goals. Knowing their sales force consists of mostly well-traveled and highly cultured individuals who are offered a variety of travel incentives, Fortis knew the program destination would be key to their success. After analyzing the competition, Fortis chose Vienna, Austria, a high-end European destination known for its music, art, culture and history. Fortis Health leveraged this beautiful city's most notable image--music--with the development of its theme: Listen to the Sounds of Vienna. ... [ read more ]

The program was built around a point system. Wholesaler showroom personnel earned one point for every two sales; counterpersons received a point for every six sales. Points were redeemable for merchandise from an "MVP Awards Extravaganza" catalog. ... [ read more ]

To assist dealers in meeting goals, Ford implemented a multipronged strategy that included launching new models, realigning prices for key models, increasing management support, re-evaluating advertising and promotion, and introducing "The Chairman's Challenge" incentive campaign. ... [ read more ]

The online sweepstakes, which was used to encourage people to visit the Web site, featured a grand prize trip to Tarrytown, New York, to tour the real Sleepy Hollow. A 30-second spot aired on the network to promote the Web site and sweepstakes. Odyssey's main Web site also carried a banner ad to drive traffic to the film's site. ... [ read more ]

GE Financial Assurance (GEFA), a subsidiary of the General Electric Company, is a consumer insurance and investment business helping 25 million people in 17 countries build financial security. There are over 17,000 Associates worldwide in the GEFA division. ... [ read more ]

The "BB&T Birthday Bash Deposit Campaign," a two-month contest using merchandise and travel premiums, was designed to motivate 7,000 Branch Banking & Trust employees to achieve record sales in celebration of the company's milestone anniversary.... [ read more ]

SSL’s goal was to plan a trip that would shatter people’s preconceptions and remain in their clients’ conversations for a long time to come. They wanted a destination that included pristine nature, unique archaeology and local culture, history, traditions, motivating and energetic places and extremely friendly people as well as comfort and relaxation. Peru was chosen as the “high impact destination” and Condor Travel was chosen as the destination management company. ... [ read more ]

The new program needed to capture audience interest with easy-to-understand rules and desirable awards that targeted the needs of various demographic groups. With personalization and flexibility key success factors, the main reward option, American Express PersonaSelect debit cards fit the bill. Winners were able to redeem awards of their choosing within a range of businesses selected by Saab. The communications campaign used graphics to stimulate winners’ imaginations of awards ranging from golf clubs and electronics to jewelry or cooking gear. ... [ read more ]

Relying heavily on advertising revenue and contracts to maintain programming excellence, Viacom knew they needed a special program to combat diminishing business due to the soft economy and failing technology sector. Utilizing the concept of “Themed Time Travel,” Incentive Travel created a program for Viacom that built business with its top advertisers while creating a "once in a lifetime" travel experience even among a well- traveled audience. ... [ read more ]

Worldspan International, a Swiss incentive house, was given the assignment of providing a first-class travel award that overcame cultural and language barriers, time and budgetary restraints, and featured no more than a four-night stay in an exotic destination. The site: Cape Town, South Africa. ... [ read more ]

West Valley Nuclear Services Company, part of Washington Group International, manages and operates the WVDP. The Waste Minimization and Pollution Prevention Program is an integral part of the effort to educate and encourage employees to both minimize waste and prevent pollution, to protect the environment on a local and global scale, and for providing reports, both at the federal and state levels, on the amount of waste generated and minimized. In November 1999, the Secretary of the Department of Energy issued several national goals for all Department of Energy sites, including the reduction of all types of waste streams (radioactive, hazardous, industrial, and sanitary) through the 3R philosophy of reduce, reuse, and recycle, as well as conserving energy and buying recycled products. ... [ read more ]

USMotivation teamed up with Diebold to develop and implement the 2001 Master’s Circle program, Tierra de los Conquistadores (Land of the Conquistadors), a destination-based theme that would build on the Windows to the World umbrella theme for the program. Motivating performance with travel to Puerto Rico, a repeat destination for Diebold, required additional creativity and branding to keep the interest and attention of its team throughout the year. ... [ read more ]

Anderson’s thirty-five employees are young, technologically savvy, professionals between the ages of 25-45. Most are married with children and, as a group, the staff tries to maintain a fair balance between work, family, and community involvement. The “Leveraging Excellence” program was designed to motivate positive changes in employee behavior that would improve each employee’s knowledge, increase their performance, and thus, contribute directly to their own success, as well as their organization’s success. ... [ read more ]

The Bach Collection is sold through distributor showrooms and branches to builders and plumbers. This channel is extremely competitive. Distributors typically sell products from as many as twelve manufacturers and, at any given time, they may be exposed to 5-7 active promotions designed to capture their attention and time. To cut through the promotion clutter, Performance Plus Marketing recommended a high-impact sweepstakes structure for "The Sounds of Success." ... [ read more ]

Described by the publisher as a "toolkit for designing business based plans," this book provides a highly detailed approach to implementing a total rewards strategy. Literally every step of the process is detailed, with specific examples, Includes a CD. ... [ read more ]

This book addresses basic management issues applicable to almost any organization and manager. It provides a simple approach summarized as "select, direct, evaluate, and reward," but is in no way short of details. It includes extensive information on every aspect of the process, including benefits of cash and noncash awards. ... [ read more ]

Described as a "crisp, fifty-minute" book, this concise, step-by-step approach to employee motivation. The authors focus on using "respect, recognition, and rewards" to achieve positive organizational results. In a concise, quickly readable format, they address the benefits to keeping employees and keeping them happy; creating a fun, enriching and "hard-to-leave" workfplace; understanding the impact of feeling valued at work, and tapping to employee desires for personal and professional growth. ... [ read more ]

Based on the business practices and history of Enterprise Rent-a-Car, this book focuses on how the company has achieved financial results by creating happy customers, successful business partnerships, and an engaged and motivated workforce. It discusses the relationship between the company's employee satisfaction, retention, and profitability, and shows how Enterprise makes and reinforces those connections. ... [ read more ]

Yvette Widdicombe, vice president of distributor Jack Nadel, Inc. (UPIC: NADELINC) in Palo Alto, California wanted to pamper her employees with a unique gift. After much thought, she decided on lounge pants with an accompanying spa bag and shirt.... [ read more ]

There’s amusement to be had for all at a carnival. There are spinning, flashing rides, whimsical music and, of course, icy snow cones. These things came to mind when Lynne DuVivier, president of Westport, Connecticut-based The Creative Factor, Inc. (UPIC: CREATEIT) was approached by HBO to develop a campaign for its show, Carnivàle.... [ read more ]

IMA-CC, a branch of the Incentive Marketing Association (IMA), provides information services, publications, conferences and seminars, media representation, research, and public relations efforts to the Canadian corporate community to promote the use of incentives. IMA-CC’s primary goals are to build awareness within the corporate community on how to effectively use incentive programs to motivate employees and customer groups, with the ultimate goal of improving corporate performance.... [ read more ]

The Incentive Marketing Association (IMA) produces an annual Executive Summit attended by delegates from every supplier category in the incentive field. This conference, the largest event of its kind, includes educational and networking events that help incentive professionals expand their incentive program knowledge and marketing partner network. IMA’s Executive Summit is the premier annual conference that offers you the opportunity to network, benchmark and learn from your colleagues – professionals representing every segment of the incentive marketplace. ... [ read more ]

The Incentive Marketing Association (IMA) promotes the use of incentive programs as effective marketing and motivational tools. Membership includes manufacturers, representatives, distributors, incentive houses, gift certificate suppliers, and marketing agencies. IMA also holds annual education programs at trade shows as well as information services, publications, conferences and seminars, media representation, research, and public relations efforts to its members and to businesses to help them effectively use incentive programs to motivate employees and customers. IMA offers a complimentary listing of incentive product and service providers. IMA is also the umbrella organization for several Strategic Industry Groups, including the Global Incentive Council, IMA-Canada Council, Incentive Gift Card Council, Incentive Manufacturers and Representatives Alliance, Performance Improvement Council, and the Incentive Technology Council. ... [ read more ]

This site includes a broad array of information beneficial to those who approve, specify or purchase promotional products, including industry facts, case studies, education, powerful research and a seasonal calendar. The site also includes a search tool that will enable buyers to locate a promotional consultant in their area or request a speaker at a meeting or event.... [ read more ]

This business-to-business promotion was intended to pick up new accounts.... [ read more ]

In-store displays and other promotional items are used to promote retail book sales.... [ read more ]

To encourage current members to recruit new members, Meeting Professionals Internaltional used a construction-themed reward program with three travel awards as top prizes.... [ read more ]

To recruit new members, Meeting Professionals International built a tiered incentive plan that included gifts and travel.... [ read more ]

This consumer promotion used a baseball tie-in and in-store events to boost sales of Oreo Cookies... [ read more ]

This promotion aimed to internal cooperation and support of company sales efforts.... [ read more ]

This study, sponsored by the Incentive Research Foundation (IRF), looks at questioins that are rarely posed in relation to sales incentive programs: How do sales incentives affect procurement and cost of goods? Shipping? Cash flow? It suggests that developing an incentive program with a focus on sales growth alone, with no consideration for other business functions can produce 1) an adverse affect on cash flow, 2) a possible disruption in supplies, 3) extra shipping costs for ordered merchandise, and 4) a possible impact on customer quality. A "business process" approach, on the other hand, one that takes into account the impact on other business functions, "enables the planning and creation of the needed infrastructure and additional investments, where necessary, to support the results arising from the sales incentive program," the author says.... [ read more ]

Determining the right mix of compensation, benefits, training, and rewards & recognition... [ read more ]

No doubt some people might dismiss Integrated Marketing as a passing fad, and who would view the burgeoning discipline of People Performance Management and Measurement (PPMM) as a buzz phrase or "flavor-of-the-month" marketing strategy.... [ read more ]

Salary, bonuses, benefits and "perks" may be the most visible elements of a rewards program, but other components are just as valuable to employees. This comprehensive book and CD-ROM package shows how nonfinancial rewards can be quantified and combined with monetary measures in a way that complements business objectives. The authors' eye-opening research on what employees value is backed up by examples from their own consulting experience. The book's step-by-step process features more than 100 practical tools for developing an "M3" rewards system based on money, mix, and message, and provides a blueprint for creating a custom-tailored rewards strategy to match an organization's specific goals. ... [ read more ]

Manufacturers are sometimes cautious about the use of their brands in special markets. Obviously they want to maintain their brand integrity and avoid any impact consumer sales channels. This white paper from the Incentive Marketing Association (IMA), however, suggests that with basic safeguards in place, special markets like the incentive industry are “a win for the supplier, a win for the company, and a win for the employee.”... [ read more ]

Occupational Health & Safety Magazine is the leading publication in the safety field. Its 84,000 readers utilize motivational programs to help improve safety performance. OH&S regularly covers the subject of safety incentives editorially throughout the year. The readers are fully in charge of selecting the products and services used in incentive programs, and they use the editorial and advertising material in the magazine as a guide in developing and improving their programs. ... [ read more ]

American Express Incentive Services (AEIS) needed a short, catchy, and memorable way to link recognition with high performance and to convey the value that it places on its people. The Max! employee recognition program was developed to create and enhance a high performance culture, and was based on the premise that the Max!-imum performance of AEIS employees is worthy of Max!–imum recognition. The Max! Employee Reward & Recognition Program is personified via Max!, a graphic character who embodies the spirit of a champion. The custom-designed, blue-skinned superhero dons a red cape and tie and carries a briefcase in his quest for superior performance. He's helped along the way by AEIS peers, supervisors, and officers who know the value of recognizing and rewarding achievement. ... [ read more ]

BMW Financial Services had experienced 6 years of success. Its biggest challenge for 2006 was to condense its programs into a unified Web portal for its dealers, sales managers, and sales representatives. The target group of sales professionals was predominantly male, between the ages of 30 and 45, and comprised of 1,458 individuals segmented into 66 distinct profiles, who were spread over 11 urban geographic locations. By creating a unique communications tool, BMW sought to make the BMW Financial Service “10 Series” web portal a daily working tool for its entire sales force and to make sales contest information easier to access and more efficient to provide. ... [ read more ]

The Incentive Federation contracted with GfK, an international market research company, to develop and conduct a market sizing study of the U.S. marketplace for incentive travel and merchandise. Results showed that, overall, 34% of companies used either incentive travel or merchandise incentives in 2006, spending a total of $46.1 billion on incentive programs. Breaking down that total, the study finds that companies spent $13.4 billion on incentive travel and 32.7 billion on merchandise incentives. In addition, more than half of the study participants expect their future spending on incentive programs to increase.... [ read more ]

Premium Incentive Products (PIP) is committed to providing readers with answers to their most pressing questions about developing incentive programs and using products to motivate their employees, salespeople, channel partners, and customers. A product-oriented publication featuring rich, on-target editorial, PIP covers new products, new program ideas for existing products, plus industry trends and best practices. Each issue instructs our readers on the ins and outs of creating, managing, and measuring their incentive programs. Premium Incentive Products performs a vital role for the premium incentive industry, its advertisers, and its readers. ... [ read more ]

Managed by Synchro since 2002, the Toyota Sales Society 2007 program encompassed all customer-facing Vehicle Sales and AfterSales (accessories, parts, service) staff in TMC Australia’s 224 dealerships. This includes 3,539 retail and fleet sales managers, retail and fleet sales consultants, parts managers, parts sales representatives, parts interpreters, service managers, service advisors; and used vehicle managers from every state in Australia.... [ read more ]

BigPond relies on a sales force of predominately male, tech savvy young people to sell their internet products to department and electronics stores, independent telecommunications retailers, and inbound and outbound call centers. They were challenged to motivate these GenYs to focus on their products, especially when competitors were undercutting on price. The “BigPoints” dealer incentive program, playing on the BigPond name, was developed online to build brand affinity and keep BigPond visible on the front line of selling. ... [ read more ]

LJ Hooker Financial Services was established in December 2003 to provide a mortgage broking service to real estate vendors and customers. LJ Hooker had informal relationships with 5000 agents and associated staff in Australia and another 1200 in New Zealand. Across the industry, the relationship between mortgage brokers and their referral contacts was largely based on cash transactions and varied widely in terms of process and value. Cash offers were vulnerable to competitive offers and ad hoc and different cash commission structures meant working with multiple managers and administrators without the benefit of a cohesive strategy or transparent management overview. LJ Hooker required a more structured platform to deploy their strategy to align real estate and finance broking to maximum effect.... [ read more ]

Historically, incentive programs, unlike other sales and marketing strategies, have endured economic downturns. In fact, according to a review of past Incentive Federation and industry studies, the incentive industry managed to grow following the recessions that occurred in the late 1980s, after September 11, 2001, and during the downturn of the late 1990s, following the dot-com collapse. In fact, there is no evidence that the industry suffered serious declines following the recession in the late 1970s/early 1980s, and the industry continued to prosper even during the Great Depression when the industry’s trade magazine at the time, Premium Practice, was filled with advertising pages.... [ read more ]

Join your training peers for Training magazine's 33rd annual event—Training 2010 Conference & Expo, Feb. 1-3, 2010, in San Diego. Experience a world-class program featuring 125+ sessions—including a special keynote event with Stephen Covey Sr. and Jr. together on stage, as well as keynotes by social media, 3D learning, and future workforce gurus.... [ read more ]

The Incentive Manufacturers and Representatives Alliance (IMRA), a strategic initiative group of the Incentive Marketing Association IMA, will hold its 40th annual IMRA Marketing Conference in Scottsdale, AZ, on March 7-10. This year’s event will offer networking, golf, and a smaller version of the Brand Pavilion. It will also include manufacturer sales meetings, education, break-out sessions, and networking business and social functions dedicated to advancing and improving the incentive marketplace. ... [ read more ]

Looking for great ideas for your incentive travel programs? Then don't miss the sixth-annual Las Vegas Incentive Marketplace, December 6-9, 2009, at Planet Hollywood Resort & Casino. Hosted program for qualified buyers includes airfare, hotel accommodations, all sponsored events, meetings with suppliers of your choice, and educational programs. ... [ read more ]

One of the prestige incentive industry events of the year aims to increase understanding and use of incentive merchandise and travel. The Incentive Research Foundation (IRF) will hold its 17th annual Incentive Invitational in Colorado Springs, Colorado, on May 19-23, 2010, at The Broadmoor. The event is known for bringing together top incentive buyers and corporate decision makers, along with incentive professionals from leading travel organizations around the world, for business networking events and educational seminars. The goal of the event is to increase the understanding, effective use and resultant benefits of incentives to businesses that currently use incentives and others interested in improved performance. ... [ read more ]

IMEX America aims to be America’s worldwide exhibition for incentive travel, meetings and events. The new show will take place at the Sands Expo Convention Center at the Venetian/Palazzo from October 11–13, 2011. It will benefit from a strategic partnership with Meeting Planners International, as well as a broad coalition of industry support. It will be run as part of the IMEX Group of exhibitions and, as such, will be characterized by an uncompromising focus on business, international hosted-buyer programs and industry-wide collaboration.... [ read more ]

Each year in the United States, organizations spend tens of billions of dollars on cash and non-cash rewards for consumer, distributor, sales and employee incentive programs –merchandise, gift cards, group and individual travel programs, time off, cash, etc. But few organizations invest the necessary time to understand which rewards should be used for which people to encourage what outcomes... [ read more ]

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Many managers focus motivation programs on their top performers at the expense of the vast middle, where even a little improvement can have a significant effect. Here's how to structure performance-improvement efforts for maximum impact on the middle 60 percent of your organization. ... [ read more ]