While proponents of engagement, including the Enterprise Engagement Alliance, have a mission to educate the investor community about the ROI of engagement for shareholders, theEMPLOYEEapp actually grew out of an app that Jeff Corbin’s financial services communications company, KCSA Strategic Communications, created for its investor relations customers. His company was among the first to market with a way for corporations to share financial information with the financial community and media. Along the way, one of his company’s clients asked for an app that could be used for its employees, and theEMPLOYEEapp was born. Although customized for the needs of each client, theEMPLOYEEapp focuses specifically on communication, unlike the rewards and recognition platforms that focus on awards and behaviors, or other products designed for innovation, etc. As a result, the platform allows for highly robust solutions to distribute just about any information they want. The product essentially leapfrogs legacy Intranets to get information out into the field to the people who need it, when they need it. Corbin says that theEMPLOYEEapp takes the mystery out of corporate communications with employees and makes the process highly measurable. Reports show what type of information is accessed by who in order to measure the level of engagement with the platform. New features get regularly added based on clients who come to them with new requirements. “We are very proud that our technology is based totally on customer needs, not on the notions of a bunch of developers far away from the needs of the workplace,” Corbin says. More information at www.theemployeeapp.com