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Resources for Books - Technologyclear search
Best Sales PromotionsReviews 126 of the best recent sales promotion campaigns. Readers will develop a better understanding of what constitutes a successful promotion and of what a good promotion can—and can't—do. A straightforward book that is useful for readers with all levels of experience. McGraw-Hill Companies. 240pp. Paperback. |
Beyond 2000--The Future of Direct MarketingHere are the forward-looking views of 28 leading experts. Especially interesting are the many takes on where technology will take marketers. NTC Books. 268 pp. Paperback. |
Brand Leadership: Building Assets in the Information SocietyGuides managers in the implementation of strategic brand leadership. Citing such brand-focused companies as Virgin, L.L. Bean, and Nike, the authors provide hundreds of case studies to support theories on building brand equity. Free Press. Cost: currently unavaible through amazon |
Brand Leadership: The Next Level of the Brand RevolutionGuides managers in the implementation of strategic brand leadership. Citing such brand-focused companies as Virgin, L.L. Bean, and Nike, the authors provide hundreds of case studies to support theories on building brand equity. Free Press. 368pp. Hardcover. Cost: $19.80 |
Brand Warfare: 10 Rules for Building the Killer BrandD'Alessandro, CEO of the John Hancock insurance group, offers principles for improving a company's understanding of brand usage. He succeeds at reminding everyone from the CEO to the people on the assembly line that their company's brand is its most crucial asset. McGraw-Hill. 240pp. Paperback. Cost: $11.53 |
Brands: The New Wealth CreatorsThe authors of 20 essays look at branding from a wide range of perspectives, from the creation of a new brand and development of brand names through packaging design and advertising. For executive-level managers who are either directly or indirectly involved with marketing and branding, this is a must read. New York University Press. 544pp. Hardcover. Cost: $50.00 |
Brandscendence: Three Essential Elements of Enduring BrandsBrandscendence explores what makes certain brands prevail over others. According to author, Clark, there are three elements that are essential for brand endurence: revelence, context, and mutual benefit.Clark also outlines his formula for branding success and illustrates how it's applied by the world's most prominent brands. Kaplan Business. 272pp. Hardcover. Cost: Varies with seller |
Capturing Customers.comCapturing Customers.com calls itself the first post-dot-com book about sales and marketing. It describes the impact that businesses can create when they combine their "online" sales and marketing efforts with more traditional offline activities. Career Press. 218pp. Hardcover. Cost: $22.99 |
Corporate Instinct: Building a Knowing Enterprise for the 21st CenturyDrawing on interviews with 350 companies, this book presents management and technology tools to help manage an organization's shared knowledge. It offers a blueprint for a business which focuses on innovation, not administration. Wiley. 284pp. Hardcover. Cost: $39.95 |
Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying CompetitiveThis book describes how to make customer service available online and recommends what types of information a company should provide over the Internet. Wiley. 368pp. Paperback. |
Desktop Database MarketingThis book shows how database marketing can be used profitably even by small businesses or those with small databases. McGraw Hill. 270 pp. Hardcover. Cost: $49.95 |
Direct and Database MarketingThis book explains how databases work and why people do or don't respond. Kogan Page Limited. 320 pp. Paperback. Cost: currently only avaible through amazon sellers |
Enterprise One to One: Tools for Competing in the Interactive AgeThis book looks at how new marketing techniques enable companies to build closer relationships with customers. Currency. 464 pp. Hardcover. Cost: $15.75 |
Every Manager's Guide to Information Technology: A Glossary of Key Terms and Concepts for Today's Business LeaderEvery Manager's Guide to Information Technology is a guide to the IT revolution. It defines terms and concepts that are directly relevant to managers and explaining the IT relvolution and it explains the IT revolution in simple terms so it's easily understandable. Harvard Business School Press. 290pp. Paperback. |
Knowledge Management and Virtual OrganizationsThis book distills the knowledge of leading experts and the experience of several international companies that have implemented knowledge management programs.This book synthesizes the latest knowledge and practices of these individuals and organizations to push the envelope for business relevance of knowledge management. IGI Global. 450pp. Hardcover. Cost: $149.95 |
Online Customer Care: Applying Today's Technology to Achieve World-Class Customer InteractionProvides an in-depth study of managing information in call centers. ASQ Quality Press. 265pp. Hardcover. Cost: $50.00 |
Retaining Your EmployeesDescribed as a "crisp, fifty-minute" book, this concise, step-by-step approach to employee motivation. The authors focus on using "respect, recognition, and rewards" to achieve positive organizational results. In a concise, quickly readable format, they address the benefits to keeping employees and keeping them happy; creating a fun, enriching and "hard-to-leave" workfplace; understanding the impact of feeling valued at work, and tapping to employee desires for personal and professional growth. Thomson Course Technology . 104pp. Paperback. Cost: $13.95 |
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing ProgramExplains database marketing from the customer's point-of-view, rather than from the seller's. Probus Pub Co. 400pp. Hardcover. Cost: Varies by seller |
The Internet Strategic Plan: A Step-by-Step Guide to Connecting Your CompanyThe authors' plan provides the management tools needed for establishing a company's place on the Internet. John Wiley & Sons. 350pp. Cost: $24.95 |
Best Sales PromotionsReviews 126 of the best recent sales promotion campaigns. Readers will develop a better understanding of what constitutes a successful promotion and of what a good promotion can—and can't—do. A straightforward book that is useful for readers with all levels of experience. McGraw-Hill Companies. 240pp. Paperback. |
Best Sales PromotionsReviews 126 of the best recent sales promotion campaigns. Readers will develop a better understanding of what constitutes a successful promotion and of what a good promotion can—and can't—do. A straightforward book that is useful for readers with all levels of experience. McGraw-Hill Companies. 240pp. Paperback. |
Brand Leadership: Building Assets in the Information SocietyGuides managers in the implementation of strategic brand leadership. Citing such brand-focused companies as Virgin, L.L. Bean, and Nike, the authors provide hundreds of case studies to support theories on building brand equity. Free Press. Cost: currently unavaible through amazon |
Brand Leadership: Building Assets in the Information SocietyGuides managers in the implementation of strategic brand leadership. Citing such brand-focused companies as Virgin, L.L. Bean, and Nike, the authors provide hundreds of case studies to support theories on building brand equity. Free Press. Cost: currently unavaible through amazon |
Brand Warfare: 10 Rules for Building the Killer BrandD'Alessandro, CEO of the John Hancock insurance group, offers principles for improving a company's understanding of brand usage. He succeeds at reminding everyone from the CEO to the people on the assembly line that their company's brand is its most crucial asset. McGraw-Hill. 240pp. Paperback. Cost: $11.53 |
Brand Warfare: 10 Rules for Building the Killer BrandD'Alessandro, CEO of the John Hancock insurance group, offers principles for improving a company's understanding of brand usage. He succeeds at reminding everyone from the CEO to the people on the assembly line that their company's brand is its most crucial asset. McGraw-Hill. 240pp. Paperback. Cost: $11.53 |
