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Click to Search by TopicsArticles
Topic: Loyalty Programs
A Three-Dimensional Medium for Engaging Communications
This article, based on research funded by the Promotional Products Association International, looks at how using promotional products to support customer communications efforts can improve engagement.
Business Motivation
This article looks at how motivational tools can be used to boost performance and build loyalty and engagement.
Consumers: Incentive Overview
This article looks at the types of consumers and the motivational factors affecting consumer incentive plans.
Customer Retention: Keeping Your Best Customers for the Long Term
This white paper from the Performance Improvement Council of the Incentive Marketing Association looks at the importance of using active retention efforts to keep both consumers and business-to-business customers for the long term.
How to Gain the ‘Loyalty Advantage’
Author and loyalty expert Dianne Durkin reveals what Whole Foods (and other brands) can teach us about customer engagement.
Promotional Product Incentives Produce Valuable Referrals From Satisfied Customers
This item provides highlights of a study by the Promotional Products Association International on how use of promotional products can boost customer referrals.
Promotional Products' Impact On Brand/Company Image
A study by the Promotional Products Association International looks at how use of promotional products can help boost a company's or product's brand image.
Promotional Products: Impact, Exposure And Influence.
This research report suggests that use of promotional products can improve advertising results.
Promotional Products—The Key Ingredient to Integrated Marketing
According to this study, combining use of promotional products with other marketing media will improve overall results.
Why Motivation
Three are many reasons and many ways to motivate customers, salespeople, and employees. Here's an overview.
