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Resources for Whitepapers - Customer-engagementclear search
A Day At The FairThere’s amusement to be had for all at a carnival. There are spinning, flashing rides, whimsical music and, of course, icy snow cones. These things came to mind when Lynne DuVivier, president of Westport, Connecticut-based The Creative Factor, Inc. (UPIC: CREATEIT) was approached by HBO to develop a campaign for its show, Carnivàle. Published by: Promotional Consultant |
Complying with the Telemarketing Sales Rule.Provides a detailed outline for marketers of every aspect of the FTC regulations protecting consumers against telemarketing fraud. Published by: Direct Marketing Association |
Customer Retention: Keeping Your Best Customers for the Long TermReviews the economics and objectives of customer retention and argues that it’s easier and less costly to sell to existing customers than to new customers. The more customers you keep through active retention efforts, and the longer you keep them, the more profitable your company will be. Published by: - Performance Improvement Council of the Incentive Marketing Association - |
Effectiveness of Promotional Products as Giveaways at Trade Shows: An attendee’s perspectiveJust how effective are promotional products as giveaways at trade shows? A 2003 study by Georgia Southern University explores how promotional products impact recipient’s perceptions of the company, usefulness of the product and much more... Published by: Promotional Products Association International |
Employee Engagement, Customer Satisfaction and ProfitabilityThis study, by Prof. James Oakley of Ohio State University, found a clear link between employee engagement and customer satisfaction, and customer satisfaction and profitability. Published by: The Forum for People Performance Management and Measurement |
Federation Study 2003: Incentive Federation Survey of Motivation and Incentive ApplicationsThe Incentive Federation Inc. has commissioned a survey involving current users of merchandise and travel items for motivational applications. The Center for Concept Development (CCD) was asked to analyze the data collected in this survey and to prepare this report on the survey findings. Published by: Center for Concept Development, Ltd. |
Improve Trade Show Traffic With Promotional ProductsPromotional products can increase traffic to an exhibitor’s trade show booth. A 1991 study by Exhibit Surveys Inc., found that using promotional products can give you an advantage over other exhibitors for buyer attention. Published by: Promotional Products Association International |
Incentives and the Automotive IndustryThis paper explores the different types of consumer, dealer, and aftermarket incentives used in the automotive industry. It also looks at how advertising agencies view incentives. It examines traditional incentive strategies and concludes with advice on program implementation. Published by: Design Incentives |
Increase Booth Traffic With Promotional ProductsWith the increase of postal rates over the past several years and dwindling advertising and promotional budgets, many companies are tempted to reduce or eliminate investments into pre-show mailings with promotional products in tradeshow settings. Is this a wise choice? The results of a 2004 study by Georgia Southern University indicates the answer is NO. Published by: Promotional Products Association International |
Internal Marketing Best Practice StudyThis study analyzed attempts by a dozen diverse companies to integrate their external and internal marketing practices. Published by: The Forum for People Performance Management and Measurement |
Maintaining Brand Safety in Profitable Special MarketsManufacturers are sometimes cautious about the use of their brands in special markets. Obviously they want to maintain their brand integrity and avoid any impact consumer sales channels. This white paper from the Incentive Marketing Association (IMA), however, suggests that with basic safeguards in place, special markets like the incentive industry are “a win for the supplier, a win for the company, and a win for the employee.” Published by: Incentive Marketing Association |
Match Employee Awards to Specific Organizational Objectives for Optimal SuccessResults from the study Awards Selection: Insights from Managers, conducted by the Forum for People Performance Management and Measurement, sheds light on the efficacy of 12 distinct motivational tactics used by HR and marketing managers across many industries to achieve 10 specific organizational objectives. Published by: Forum for People Performance Management and Measurement |
Measuring Enterprise Engagement and PerformanceThere’s a reason for the old adage: “You can’t manage what you don’t measure.” Anyone who has ever tried to run a business knows that’s true. But it is also true that you can’t manage what you measure only once each year. When it comes to employee and customer engagement, most of us collect information through annual surveys, analyze the results, share them in a high-level report and perhaps devote part of an executive meeting to discuss the implications. Like performance reviews, this is usually done once a year – if at all. Published by: |
Panthers Promotions Have BiteFred Parker, CEO of Bluegrass Promotional Marketing (UPIC: BLUEGRAS) in Charlotte, North Carolina is a football fan—especially since his company has been named the preferred promotional marketing agency for the Carolina Panthers for the 2006 season. Published by: Promotional Consultant |
Performance Management & Incentives in the Era of Sarbanes-OxleyFederal legislators in 2002 enacted the Sarbanes-Oxley Act (SOX), which was designed to improve the accountability of corporate managers to shareholders and to improve public confidence in publicly traded companies. This white paper is an outline of the potential impact of SOX on the use of performance improvement and incentive programs. Published by: Performance Improvement Council of the Incentive Marketing Association |
Performance SolutionsThis white paper discusses the range of "zero-based performance improvement strategies" that can be developed with the help of full-service incentive and performance improvement companies. It also includes contact information on members of the Incentive Marketing Association's Performance Improvement Council, made up of a dozen organizations dedicated to offering companies solutions-based incentive and performance improvement programs. Published by: Performance Improvement Council of the Incentive Marketing Association |
Promotional Product Incentives Produce Valuable Referrals From Satisfied CustomersMarketers need not rely on their salespeople to elicit new leads for business. Existing customers are a gold mine for getting referrals—when they are asked! Through direct mail offers of promotional product incentives, marketers can leverage customer satisfaction and secure more valuable referrals. These findings are from a 2005 customer "referencing" study done by an advertising faculty at Louisiana State University and Glenrich Business Studies. * Published by: Promotional Products Association International |
Promotional Products' Impact On Brand/Company ImageAn experiment conducted by Georgia Southern University shows that recipients of promotional products have a significantly more positive image of a company than consumers who do not receive promotional products. Published by: Promotional Products Association International |
Promotional Products: Impact, Exposure And Influence.Once again we see statistically how well promotional products can help market business, thanks to a 2004 study by L.J. Market Research. Published by: Promotional Products Association International |
Promotional Products—The Key Ingredient to Integrated MarketingMany traditional forms of advertising and promotion are losing ground to newer media. This trend presents opportunities for the promotional products medium. However, very little research exists documenting the effectiveness of promotional products when compared to and combined with other traditional forms of advertising such as television and print. Published by: Promotional Products Association International |
Promotional Products—The Key Ingredient to Integrated Marketing: How Promotional Products, Print and Television Advertising Impact Consumer PerceptionMany traditional forms of advertising and promotion are losing ground to newer media. This trend presents opportunities for the promotional products medium. However, very little research exists documenting the effectiveness of promotional products when compared to and combined with other traditional forms of advertising such as television and print. Published by: Promotional Products Association International |
Putting Trophy Value Into Your Gift Card ProgramGift cards have become an important corporate tool for reward and recognition. This paper looks at the growing use of gift cards and how to add to the "trophy value" of gift cards via communication, customization, and presentation. Published by: Incentive Gift Card Council of the Incentive Marketing Association |
Tax Considerations for Incentive ProgramsThe federal income tax considerations for incentive programs are often overlooked. While it is difficult to give technical tax advice that would apply equally to all incentive programs, following certain general income tax principles can make an incentive program more successful and avoid unpleasant surprises. Published by: National Association for Employee Recognition |
Taxation of Employee Achievement AwardsSection 274(j) of the Internal Revenue Code contains specific rules on the tax treatment of “employee achievement awards.” As a general rule, the employer cannot deduct employee achievement awards, unless they meet certain criteria. Published by: National Association for Employee Recognition |
Testing the Internal Marketing ModelWhile it is widely believed that employee attitudes and engagement directly influence customer experiences and customer spending behavior, there is little empirical evidence that has explicitly demonstrated this. This study, subtitled "An Empirical Analysis of the Relationship between Employee Attitudes, Customer Attitudes, and Customer Spending," combines results from an extensive survey of employees and customers at a hotel chain with the actual spending patterns of customers. Results show a direct, measurable relationship between the employee and customer perceptions of the hotel brand and customer spending behavior. Published by: Forum for People Performance Management and Measurement |
