Whitepapers

This study analyzed attempts by a dozen diverse companies to integrate their external and internal marketing practices.

Published by: The Forum for People Performance Management and Measurement

Fred Parker, CEO of Bluegrass Promotional Marketing (UPIC: BLUEGRAS) in Charlotte, North Carolina is a football fan—especially since his company has been named the preferred promotional marketing agency for the Carolina Panthers for the 2006 season.

Published by: Promotional Consultant

Marketers need not rely on their salespeople to elicit new leads for business. Existing customers are a gold mine for getting referrals—when they are asked! Through direct mail offers of promotional product incentives, marketers can leverage customer satisfaction and secure more valuable referrals. These findings are from a 2005 customer "referencing" study done by an advertising faculty at Louisiana State University and Glenrich Business Studies. *

Published by: Promotional Products Association International

An experiment conducted by Georgia Southern University shows that recipients of promotional products have a significantly more positive image of a company than consumers who do not receive promotional products.

Published by: Promotional Products Association International

Once again we see statistically how well promotional products can help market business, thanks to a 2004 study by L.J. Market Research.

Published by: Promotional Products Association International

Many traditional forms of advertising and promotion are losing ground to newer media. This trend presents opportunities for the promotional products medium. However, very little research exists documenting the effectiveness of promotional products when compared to and combined with other traditional forms of advertising such as television and print.

Published by: Promotional Products Association International

Many traditional forms of advertising and promotion are losing ground to newer media. This trend presents opportunities for the promotional products medium. However, very little research exists documenting the effectiveness of promotional products when compared to and combined with other traditional forms of advertising such as television and print.

Published by: Promotional Products Association International

This white paper highlights four key areas that impact organizational adoption of integrated marketing and motivate employees to think about and cooperate with integrated marketing efforts beyond their functional silos.

Published by: Forum for People Performance Management and Measurement

No doubt some people might dismiss Integrated Marketing as a passing fad, and who would view the burgeoning discipline of People Performance Management and Measurement (PPMM) as a buzz phrase or "flavor-of-the-month" marketing strategy.

Published by: Forum for People Performance Management and Measurement

This study, conducted by Prof. Frank Mulhern and Patricia Whalen of Northwestern University, identified a significant gap between the view of human resources and employees on the role of employees on delivering customer satisfaction, but found that companies with a close link between human resources and marketing outperform companies that don't.

Published by: Forum for People Performance Management and Measurement

With the increase of postal rates over the past several years and dwindling advertising and promotional budgets, many companies are tempted to reduce or eliminate investments into pre-show mailings with promotional products in tradeshow settings. Is this a wise choice? The results of a 2004 study by Georgia Southern University indicates the answer is NO.

Published by: Promotional Products Association International

This study analyzed attempts by a dozen diverse companies to integrate their external and internal marketing practices.

Published by: The Forum for People Performance Management and Measurement

This study analyzed attempts by a dozen diverse companies to integrate their external and internal marketing practices.

Published by: Northwestern University

Marketers need not rely on their salespeople to elicit new leads for business. Existing customers are a gold mine for getting referrals—when they are asked! Through direct mail offers of promotional product incentives, marketers can leverage customer satisfaction and secure more valuable referrals. These findings are from a 2005 customer "referencing" study done by an advertising faculty at Louisiana State University and Glenrich Business Studies. *

Published by: Promotional Products Association International

An experiment conducted by Georgia Southern University shows that recipients of promotional products have a significantly more positive image of a company than consumers who do not receive promotional products.

Published by: Promotional Products Association International

Once again we see statistically how well promotional products can help market business, thanks to a 2004 study by L.J. Market Research.

Published by: Promotional Products Association International

Many traditional forms of advertising and promotion are losing ground to newer media. This trend presents opportunities for the promotional products medium. However, very little research exists documenting the effectiveness of promotional products when compared to and combined with other traditional forms of advertising such as television and print.

Published by: Promotional Products Association International

While it is widely believed that employee attitudes and engagement directly influence customer experiences and customer spending behavior, there is little empirical evidence that has explicitly demonstrated this. This study, subtitled "An Empirical Analysis of the Relationship between Employee Attitudes, Customer Attitudes, and Customer Spending," combines results from an extensive survey of employees and customers at a hotel chain with the actual spending patterns of customers. Results show a direct, measurable relationship between the employee and customer perceptions of the hotel brand and customer spending behavior.

Published by: Forum for People Performance Management and Measurement

The cost of employee disengagement to U.S. companies in terms of lost productivity, accidents, theft, and turnover is estimated to be as much as $350 billion per year. Disengaged workers are often absent (even when they are at work), disconnected, and often pessimistic about change and new ideas. They have high rates of absenteeism and tend to negatively influence those around them. Engaged workers, on the other hand, are significantly more productive, interact more positively with other employees and new hires, and are much more likely when they interact with customers to create relationships that generate loyalty and increased business. This white paper looks at the best measures available for building engagement among employees along with looking at the ROI for investing in those measures as a way for managers to demonstrate the economics of engagement to top executives.

Published by: Human Capital Institute

This study, conducted by Frank Mulhern on behalf of the Promotion Marketing Association with the support of the Forum, identified key challenges facing organizations attempting to fully integrate external and internal marketing.

Published by: The PMA/Northwestern University

This white paper highlights four key areas that impact organizational adoption of integrated marketing and motivate employees to think about and cooperate with integrated marketing efforts beyond their functional silos.

Published by: Forum for People Performance Management and Measurement

This white paper from Meeting Professionals International looks at the steps to creating a strategic meetings management program and suggests a synthesized approach that invites colleagues into common, collaborative projects.

Published by: Meeting Professionals International

This white paper looks at the eight steps that meeting planners can take to create strategic meetings management programs in their organizations. In particular it looks at how meeting planners can collaborate with external suppliers to better meet internal objectives.

Published by: Meeting Professionals International

This white paper from Meeting Professionals International (MPI) describes how meeting professionals and corporate travel professionals can work together to achieve corporate stakeholder goals.

Published by: Meeting Professionals International

Provides a detailed outline for marketers of every aspect of the FTC regulations protecting consumers against telemarketing fraud.

Published by: Direct Marketing Association