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A Day At The FairThere’s amusement to be had for all at a carnival. There are spinning, flashing rides, whimsical music and, of course, icy snow cones. These things came to mind when Lynne DuVivier, president of Westport, Connecticut-based The Creative Factor, Inc. (UPIC: CREATEIT) was approached by HBO to develop a campaign for its show, Carnivàle. Published by: Promotional Consultant |
Customer Retention: Keeping Your Best Customers for the Long TermReviews the economics and objectives of customer retention and argues that it’s easier and less costly to sell to existing customers than to new customers. The more customers you keep through active retention efforts, and the longer you keep them, the more profitable your company will be. Published by: - Performance Improvement Council of the Incentive Marketing Association - |
Effectiveness of Promotional Products as Giveaways at Trade Shows: An attendee’s perspectiveJust how effective are promotional products as giveaways at trade shows? A 2003 study by Georgia Southern University explores how promotional products impact recipient’s perceptions of the company, usefulness of the product and much more... Published by: Promotional Products Association International |
Improve Trade Show Traffic With Promotional ProductsPromotional products can increase traffic to an exhibitor’s trade show booth. A 1991 study by Exhibit Surveys Inc., found that using promotional products can give you an advantage over other exhibitors for buyer attention. Published by: Promotional Products Association International |
Internal Marketing Best Practice StudyThis study analyzed attempts by a dozen diverse companies to integrate their external and internal marketing practices. Published by: The Forum for People Performance Management and Measurement |
Panthers Promotions Have BiteFred Parker, CEO of Bluegrass Promotional Marketing (UPIC: BLUEGRAS) in Charlotte, North Carolina is a football fan—especially since his company has been named the preferred promotional marketing agency for the Carolina Panthers for the 2006 season. Published by: Promotional Consultant |
Promotional Product Incentives Produce Valuable Referrals From Satisfied CustomersMarketers need not rely on their salespeople to elicit new leads for business. Existing customers are a gold mine for getting referrals—when they are asked! Through direct mail offers of promotional product incentives, marketers can leverage customer satisfaction and secure more valuable referrals. These findings are from a 2005 customer "referencing" study done by an advertising faculty at Louisiana State University and Glenrich Business Studies. * Published by: Promotional Products Association International |
Promotional Products' Impact On Brand/Company ImageAn experiment conducted by Georgia Southern University shows that recipients of promotional products have a significantly more positive image of a company than consumers who do not receive promotional products. Published by: Promotional Products Association International |
Promotional Products: Impact, Exposure And Influence.Once again we see statistically how well promotional products can help market business, thanks to a 2004 study by L.J. Market Research. Published by: Promotional Products Association International |
Promotional Products—The Key Ingredient to Integrated MarketingMany traditional forms of advertising and promotion are losing ground to newer media. This trend presents opportunities for the promotional products medium. However, very little research exists documenting the effectiveness of promotional products when compared to and combined with other traditional forms of advertising such as television and print. Published by: Promotional Products Association International |
Promotional Products—The Key Ingredient to Integrated Marketing: How Promotional Products, Print and Television Advertising Impact Consumer PerceptionMany traditional forms of advertising and promotion are losing ground to newer media. This trend presents opportunities for the promotional products medium. However, very little research exists documenting the effectiveness of promotional products when compared to and combined with other traditional forms of advertising such as television and print. Published by: Promotional Products Association International |
The ROI of Integrated MarketingThis white paper highlights four key areas that impact organizational adoption of integrated marketing and motivate employees to think about and cooperate with integrated marketing efforts beyond their functional silos. Published by: Forum for People Performance Management and Measurement |
A Day At The FairThere’s amusement to be had for all at a carnival. There are spinning, flashing rides, whimsical music and, of course, icy snow cones. These things came to mind when Lynne DuVivier, president of Westport, Connecticut-based The Creative Factor, Inc. (UPIC: CREATEIT) was approached by HBO to develop a campaign for its show, Carnivàle. Published by: Promotional Consultant |
A Day At The FairThere’s amusement to be had for all at a carnival. There are spinning, flashing rides, whimsical music and, of course, icy snow cones. These things came to mind when Lynne DuVivier, president of Westport, Connecticut-based The Creative Factor, Inc. (UPIC: CREATEIT) was approached by HBO to develop a campaign for its show, Carnivàle. Published by: Promotional Consultant |
Customer Retention: Keeping Your Best Customers for the Long TermReviews the economics and objectives of customer retention and argues that it’s easier and less costly to sell to existing customers than to new customers. The more customers you keep through active retention efforts, and the longer you keep them, the more profitable your company will be. Published by: - Performance Improvement Council of the Incentive Marketing Association - |
Customer Retention: Keeping Your Best Customers for the Long TermReviews the economics and objectives of customer retention and argues that it’s easier and less costly to sell to existing customers than to new customers. The more customers you keep through active retention efforts, and the longer you keep them, the more profitable your company will be. Published by: - Performance Improvement Council of the Incentive Marketing Association - |
Effectiveness of Promotional Products as Giveaways at Trade Shows: An attendee’s perspectiveJust how effective are promotional products as giveaways at trade shows? A 2003 study by Georgia Southern University explores how promotional products impact recipient’s perceptions of the company, usefulness of the product and much more... Published by: Promotional Products Association International |
Effectiveness of Promotional Products as Giveaways at Trade Shows: An attendee’s perspectiveJust how effective are promotional products as giveaways at trade shows? A 2003 study by Georgia Southern University explores how promotional products impact recipient’s perceptions of the company, usefulness of the product and much more... Published by: Promotional Products Association International |
Improve Trade Show Traffic With Promotional ProductsPromotional products can increase traffic to an exhibitor’s trade show booth. A 1991 study by Exhibit Surveys Inc., found that using promotional products can give you an advantage over other exhibitors for buyer attention. Published by: Promotional Products Association International |
Improve Trade Show Traffic With Promotional ProductsPromotional products can increase traffic to an exhibitor’s trade show booth. A 1991 study by Exhibit Surveys Inc., found that using promotional products can give you an advantage over other exhibitors for buyer attention. Published by: Promotional Products Association International |
Internal Marketing Best Practice StudyThis study analyzed attempts by a dozen diverse companies to integrate their external and internal marketing practices. Published by: The Forum for People Performance Management and Measurement |
Internal Marketing Best Practice StudyThis study analyzed attempts by a dozen diverse companies to integrate their external and internal marketing practices. Published by: The Forum for People Performance Management and Measurement |
Panthers Promotions Have BiteFred Parker, CEO of Bluegrass Promotional Marketing (UPIC: BLUEGRAS) in Charlotte, North Carolina is a football fan—especially since his company has been named the preferred promotional marketing agency for the Carolina Panthers for the 2006 season. Published by: Promotional Consultant |
Panthers Promotions Have BiteFred Parker, CEO of Bluegrass Promotional Marketing (UPIC: BLUEGRAS) in Charlotte, North Carolina is a football fan—especially since his company has been named the preferred promotional marketing agency for the Carolina Panthers for the 2006 season. Published by: Promotional Consultant |
Promotional Product Incentives Produce Valuable Referrals From Satisfied CustomersMarketers need not rely on their salespeople to elicit new leads for business. Existing customers are a gold mine for getting referrals—when they are asked! Through direct mail offers of promotional product incentives, marketers can leverage customer satisfaction and secure more valuable referrals. These findings are from a 2005 customer "referencing" study done by an advertising faculty at Louisiana State University and Glenrich Business Studies. * Published by: Promotional Products Association International |
