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Whitepapers
| Communication | General | Talent Branding |
| Customer Loyalty | Leadership | Technology |
| External Branding | Rewards and Recognition | Training |
Whitepapers by Topicclear search
Federation Study 2007: A Study of the Incentive Merchandise and Travel MarketplaceThe Incentive Federation contracted with GfK, an international market research company, to develop and conduct a market sizing study of the U.S. marketplace for incentive travel and merchandise. Results showed that, overall, 34% of companies used either incentive travel or merchandise incentives in 2006, spending a total of $46.1 billion on incentive programs. Breaking down that total, the study finds that companies spent $13.4 billion on incentive travel and 32.7 billion on merchandise incentives. In addition, more than half of the study participants expect their future spending on incentive programs to increase. |
Why Incentive Programs Endure RecessionsHistorically, incentive programs, unlike other sales and marketing strategies, have endured economic downturns. In fact, according to a review of past Incentive Federation and industry studies, the incentive industry managed to grow following the recessions that occurred in the late 1980s, after September 11, 2001, and during the downturn of the late 1990s, following the dot-com collapse. In fact, there is no evidence that the industry suffered serious declines following the recession in the late 1970s/early 1980s, and the industry continued to prosper even during the Great Depression when the industry’s trade magazine at the time, Premium Practice, was filled with advertising pages. |
Seven Steps to Performance Through PeoplePresents an overview of the essential elements involved with performance improvement strategies. Breaking new ground, "people performance management" takes familiar disciplines and integrates them across functional lines to maximize results. |
The Birth of a Needed New Profession: People Performance ManagementThis paper introduces the discipline of "People Performance Management" as developed by the Forum for People Performance Management and Measurement, a unit of the Integrated Marketing Communications Department of the Medill School of Journalism at Northwestern University. People Performance Management refers to an integrated process designed to help firms maximize long-term financial performance through a strategic focus on their most valuable asset -- human capital. |
The Economics of RetentionImproving economic conditions, an impending skilled labor shortage, and the proven link between low turnover and profitability are forcing organizations to take a new look at employee retention. This paper suggests that sound retention strategies can not only head off a future problem, they can save money and improve sales today. |
Human Resources and Marketing: A Missing Link?This study, conducted by Prof. Frank Mulhern and Patricia Whalen of Northwestern University, identified a significant gap between the view of human resources and employees on the role of employees on delivering customer satisfaction, but found that companies with a close link between human resources and marketing outperform companies that don't. |
Internal Marketing Best Practice StudyThis study analyzed attempts by a dozen diverse companies to integrate their external and internal marketing practices. |
Promotion Revs Its EnginesThe Heisman Trophy is college football’s most prestigious award, and DeAngelo Williams is the first University of Memphis football player to be within reach of this coveted trophy. With such a high-level honor at stake, Jennifer Rodrigues, athletics media relations director, knew she had to create a buzz about Williams that was as big as the player’s Heisman dream. |
Testing the Internal Marketing ModelWhile it is widely believed that employee attitudes and engagement directly influence customer experiences and customer spending behavior, there is little empirical evidence that has explicitly demonstrated this. This study, subtitled "An Empirical Analysis of the Relationship between Employee Attitudes, Customer Attitudes, and Customer Spending," combines results from an extensive survey of employees and customers at a hotel chain with the actual spending patterns of customers. Results show a direct, measurable relationship between the employee and customer perceptions of the hotel brand and customer spending behavior. |
The Economic Case for People Performance Management and MeasurementCompelling research links financial results and customer satisfaction to engaged employees and channel partners. |
Improving Network Security, Compliance, and Provisioning through Network AutomationExplores problems faced by Fortune 500 companies and the evaluation processes they will use to overcome them. Details several strong examples of benefits they got from using Network Automation. |
The Shortcut Guide to Automating Network Management and ComplianceThe Shortcut Guide to Automating Network Management and Compliance is a quick, faced-paced guide for executive-level IT managers and network administrators that will give them the knowledge to improve their network operations, security and compliance. |
Selecting the Right Online Registration ToolThis white paper provides 70 thought-provoking steps to consider in choosing an online meeting registration product. It will help you differentiate between available systems and make a decision as to which is right for your company and event. |
Seven Steps to Performance Through PeoplePresents an overview of the essential elements involved with performance improvement strategies. Breaking new ground, "people performance management" takes familiar disciplines and integrates them across functional lines to maximize results. |
The Birth of a Needed New Profession: People Performance ManagementThis paper introduces the discipline of "People Performance Management" as developed by the Forum for People Performance Management and Measurement, a unit of the Integrated Marketing Communications Department of the Medill School of Journalism at Northwestern University. People Performance Management refers to an integrated process designed to help firms maximize long-term financial performance through a strategic focus on their most valuable asset -- human capital. |
