Publications

The DMNews franchise today includes the weekly print edition of DMNews, serving a BPA-audited circulation of 50,000 qualified recipients, along with this Web site, www.DMNews.com, and seven e-mail newsletters. These online editions collectively reach hundreds of thousands of readers per month. Over the years, DMNews has been highly successful in creating new print and online media products that reflect the new trends and technologies in marketing. The DMNews team of professional journalists, as well as contributions from key industry professionals, is uniquely suited to provide comprehensive coverage of the convergence of direct, database and online marketing and advertising.

Phone: 646-638-6048.

Engagement Strategies focuses on what's new, how-to, and where to find products and services related to incentives, motivational meetings, and performance improvement. Its affiliated Web site, the Sales Marketing Network at www.info-now.com, offers comprehensive how-to and reference information.

Phone: 914-591-7600.

Event ROI Online is an electronic publication of Experient Inc., a meeting and event services company. The publication offers news about the company and the industry and advice and case studies on issues including attendee management, event logistics, and others.

Incentive is the only publication devoted exclusively to motivation and performance improvement through the use of incentive programs and consumer promotions. We are a FIRST-READ for executives looking to improve company performance and a FIRST-BUY for advertisers looking to reach the most qualified incentive buyer decision-makers. The Incentive advantage is a direct result of more than 100 years of industry experience coupled with the highest subscriber qualification standards in the industry. Incentive helps both advertisers and subscribers reach their goals.

Phone: 847-559-7533 or 800-697-8859 .

This publication reviews 3,000-4,000 pieces of direct mail each month and reports on the winners. Articles give detailed information on the most powerful and profitable techniques. Subscription includes three special reports on secrets of direct marketing

Phone: 800-777-8074.

The mission of the Journal of Advertising Research (JAR) is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. The JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is the practitioner at all levels of practice.

Phone: 212-751-5656 or +1 (0) 202 778 0680.

Marketing Management packages the best strategic thinking to meet the decision-making needs of knowledgeable executives managing real-world businesses. Published six times a year, Marketing Management sheds light on topics like brand management, CRM, marketing technology, global marketing, B-to-B, services marketing and digital marketing—to help managers keep pace with this rapidly changing field.

Phone: (800) AMA-1150 or (312) 542-9000.

MeetingNews, the industry's only national newspaper that delivers the most timely and accurate news and analysis - keeping planners up-to-date on the ever-changing developments in the meetings industry. MeetingNews is published eighteen times a year, along with Regional Guides and the Meeting Planners Handbook.

Phone: 847-763-9050 or 646-654-7326..

Since 1965, Meetings & Conventions magazine has been helping meeting and event planners in corporations, associations, incentive houses and independent planning companies excel at their jobs and effectively manage their careers. In our award-winning monthly print publication and here at M&C Online, we offer in-depth features, informative columns, destination insights, news analysis, original research and much more. And, our new, improved website offers additional tools: an articles archive, a powerful facility search engine, breaking news and other helpful features -- literally at your fingertips.

Phone: 201-902-1968 or (201) 902-2000.

Multichannel Merchant is the authoritative source for catalog marketing intelligence. Since 1983, it has built a reputation for anticipating, reporting, and analyzing changes affecting the catalog business.

Phone: 203-358-4221 .

An Official News Publication of the In-Store Marketing Institute Published 12 times a year, P-O-P Times serves the news and product information needs of buyers and users of in-store displays, signs and fixtures. Every month, it informs readers of the news, trends, and events that shape the use of P-O-P and the impact and effectiveness of in-store marketing.

Phone: 847-675-7400.

Potentials magazine is now officially a part of its sister publication, Incentive magazine. The new Potentials section within Incentive magazine speaks to incentive buyers and program planners, enabling them to grow their businesses and enhance performance by providing ideas and products that motivate. We offer the most comprehensive look at incentive awards in the industry as well as providing the most up-to-date information on how corporations are leveraging products to motivate employees and clients.

Phone: 847-559-7533 or 800-697-8859 .

PROMO Magazine provides insights into using promotion marketing as a strategic, measurable component of an overall marketing mix. PROMO editors take a "What Works and Why" approach to their coverage, informing readers about important trends, issues, news, and deals through corporate profiles, trend pieces, sector-specific departments, single-topic supplements, and exclusive research projects.

Phone: 203-358-4183 or 312-840-8445.

This publication covers an extensive range of direct marketing topics. It includes regular features on lists and sources, recommendations of "hot lists" and information on newly published lists. Most issues have feature articles related to choosing and using lists. Target Marketing is self-described as "the how-to publication of the direct marketing industry," circulation over 42,000.

Phone: 215-238-5300.

Advertising Age is a leading industry source for marketing, advertising, demographic, and media news and analysis.

Phone: 212-210-0100 or 888-288-5900.

Brandweek is the leading source of news and information in the U.S. marketing industry and the only trade magazine to offer saturation coverage at all levels of the brand-activation process. Special Reports including Marketers of the Year, Next Generation Marketers (under 40), Guerrilla Marketers and Superbrands, covering the Top 2,000 brands that spend $250 billion on media in the U.S. each year. Brandweek covers the world of brand identity marketing from big-budget ad campaigns to under-the-radar "street" efforts. An indispensable marketing magazine that is a vital part of the marketer's tool kit, Brandweek gives its busy readers valuable competitive information and insights for bringing new products and ideas to the global marketplace.

Phone: 646-654-4677 or (845) 731-2731. .

This quarterly publication is devoted to frequency marketing and loyalty programs.

Phone: 513-248-5296 or (513.248.5918).

Corporate Meetings & Incentives (CMI) is part of Prism Business Media's Meetings Group of magazines. It explores trends in meetings and incentives as they relate to companies successfully communicating with employees, dealers, distributors and customers.

Phone: 212-204-4237or (866) 505-7173 or (847) 763-9504 .

This publication contains articles of interest to sales promotion and marketing executives who manage sales promotion programs, POP displays, and trade show exhibits.

Phone: 516-378-0800.

This publication offers information on inbound and outbound telemarketing, call center operation, customer service hiring, training, and service agencies. A section focuses on computer-telephony integration and other call-center technologies.

Phone: 800-243-6002 or 203-852-6800.

Customer Relationship Management is the membership journal for the Society of Consumer Affairs Professionals (SOCAP). It features articles by SOCAP members and other experts on consumer affairs, customer service, customer loyalty, and customer relationship management.

Phone: 703-519-3700.

Customer Service Newsletter reports on practical techniques for improving customer service operations. Topics covered include training, motivating staff, increasing performance, measurement, benchmarking, and using new technology.

Phone: (973) 265-2300.

This publication covers every aspect of direct marketing. It aims to help marketers find, reach, and keep their customers. The online version provides access to an online supplier directory. Direct has two e-newsletters: "Direct Newsline" and "Direct Listline." As the authoritative resource for direct marketing professionals, DIRECT delivers detailed coverage of every aspect of successful direct marketing, and helps marketers find, reach and keep their customers.

Phone: 212-204-4228.

The DMNews franchise today includes the weekly print edition of DMNews, serving a BPA-audited circulation of 50,000 qualified recipients, along with this Web site, www.DMNews.com, and seven e-mail newsletters. These online editions collectively reach hundreds of thousands of readers per month. Over the years, DMNews has been highly successful in creating new print and online media products that reflect the new trends and technologies in marketing. The DMNews team of professional journalists, as well as contributions from key industry professionals, is uniquely suited to provide comprehensive coverage of the convergence of direct, database and online marketing and advertising.

Phone: 646-638-6048.

Engagement Strategies focuses on what's new, how-to, and where to find products and services related to incentives, motivational meetings, and performance improvement. Its affiliated Web site, the Sales Marketing Network at www.info-now.com, offers comprehensive how-to and reference information.

Phone: 914-591-7600.