Books

Frustrated employees represent 20% or more of the total workforce, leading to a major loss in performance, talent and revenue. Frustration wears down motivated, dedicated employees who really care about their jobs but can’t get the organizational support they need to get things done. Focused on making contributions, these employees often hide their frustration, leaving managers in the dark about their discontent. “Frustrated employees really want to succeed in their role, but become aggravated by organizational barriers or a lack of resources,” says Mark Royal, Senior Consultant at Hay Group and co-author of the new book The Enemy of Engagement. “Managers must ask the right questions and address the issue promptly, or risk losing top talent who care deeply about the organization.” Royal’s co-author and colleague, Tom Agnew, says that frustration isn’t just an employee issue, it’s an organizational issue, adding that “Managers must listen for clues and serve as the voice for frustrated employees.” For more information on The Enemy of Engagement, contact Andrea Friedman at 212-584-5476 or Andrea@blisspr.com

240 pages. Hardcover. Cost: $19.80

Contains summaries of advanced research techniques. Also included in this volume are 10 papers contributed by marketing/social psychology professor Richard P Bagozzi.

Blackwell Business. 428pp. Paperback. Cost: $50.95

Explores how marketers must look beyond traditional media to communicate with consumers in the changing field of advertising and promotion. Describes the shift from conventional methods to implementation of an integrated marketing communications strategy and reviews the promotional tools available to help make the transition.

McGraw-Hill Companies. 67pp. Hardcover. Cost: Varies with seller

A comprehensive handbook on advertising and sales promotion, covering strategic and tactical issues. Includes examples of creative advertising campaigns. The four parts of this textbook cover: Introduction to advertising and sales promotion, Communication strategy, Sales promotion strategy and Planning advertising and sales promotion.

Prentice Hall. 475pp. Hardcover. Cost: $138.40

The definitive advertising and promotion management text for students at the MBA level. Emphasizes corporate communications and business products/services in addition to the traditional focus on consumer packaged goods.

McGraw-Hill Companies. 672pp. Hardcover. Cost: Varies with seller

Describes all of the processes necessary for customer retention at both large and small businesses. This book comes closer than any other to addressing all the elements of the New Marketing spelled out in this article.A relevant guide for managers, retailers, educators and students, Aftermarketing is applicable to product and services, consumer and industrial markets, and both the profit and non-profit sectors.

Irwin Professional Pub. 300pp. Hardcover. Cost: Varies with seller

Ageless Marketing discusses a research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that are unique to the New Customer Majority. With its new research approach in profiling this lucrative market, this book is good for anyone in the marketing industry.

Kaplan Business. 384pp. Hardcover. Cost: $16.50

Uses sales data generated by in-store electronic scanners to explain sales promotion strategy and its place in an integrated marketing program.

Dartnell Corp.; 2nd edition. 226 pages. Paperback.

Best Practices shares how more than forty best-practices companies focus on their customers, create growth, reduce cost, and increase profts. It focuses on customers and how to involve them in everything from the design of products and services to marketing, selling, and product delivery. This book is good for managers in any business, in any industry.

Touchstone. 240pp. Paperback. Cost: Varies with seller

Reviews 126 of the best recent sales promotion campaigns. Readers will develop a better understanding of what constitutes a successful promotion and of what a good promotion can—and can't—do. A straightforward book that is useful for readers with all levels of experience.

McGraw-Hill Companies. 240pp. Paperback.

Here are the forward-looking views of 28 leading experts. Especially interesting are the many takes on where technology will take marketers.

NTC Books. 268 pp. Paperback.

Professional marketers whose targets are other businesses should read this book. Bly explains how business-to-business marketing really is different.

McGraw Hill. 416 pp. Hardcover. Cost: $29.67

Complete volume that covers all the aspects of business to business direct marketing, from the fundamental and time-tested methods to the most modern techniques. The author offers detailed and practical advice companies of all sizes.

Amacom Books. 456pp. Hardcover. Cost: currently only avaible through amazon sellers

This book reveals the secrets of the seven key strategies and tactics of business-to-business direct marketing.

NTC Business Books. 267 pp. Hardcover.

Business-to-Business Marketing Research is written by proven research powerhouses. Drawing upon their collective years of experience, the authors examine topics unique to B2B, equipping readers with the tools and the techniques for effective research. The book spotlights new techniques related to focus groups and in-depth interviews, as well as the impact of data mining and other computer and technology-driven types of research. an accompanying CD enables users to apply the tips and techniques to live data.

Cengage Learning. 288pp. Hardcover. Cost: $12.89

This book is full of motivational ideas that will enliven communication, increase employee appreciation, and add fun to the workplace.

McGraw-Hill. 222pp. Paperback. Cost: $10.17

This is for anyone whose business depends on direct marketing. Particularly useful are the chapters concerning the agency/client relationship.

Kogan Page; 4th Edition. 352 pp. Paperback.

This book describes how to make customer service available online and recommends what types of information a company should provide over the Internet.

Wiley. 368pp. Paperback.

This book deals with an important portion of the fulfillment process: what to do when things go awry. Short, breezy, readable.

CMP Books. 144pp. Paperback. Cost: $13.46

An all-in-one reference for marketers, divided into four parts with each part devoted to different aspects of sales promotion, from planning and techniques to strategies and issues. Each chapter is written by an expert with experience working in the field. Hundreds of examples and case histories are included.

Dartnell Corp. 910pp. Hardcover. Cost: $69.95

This book shows how database marketing can be used profitably even by small businesses or those with small databases.

McGraw Hill. 270 pp. Hardcover. Cost: $49.95

An interactive book with templates that permit the reader to develop a personal integrated marketing plan using the knowledge gained from the text.

Prentice Hall. 192pp. Paperback. Cost: $53.33

This book explains how databases work and why people do or don't respond.

Kogan Page Limited. 320 pp. Paperback. Cost: currently only avaible through amazon sellers

This book is a standard textbook with an excellent chapter on fulfillment. Don't miss the Customer Service Checklist.

Prentice-Hall. 480pp. Hardcover. Cost: $116.00

Emotional Branding discusses how to access, with intelligence and sensitivity, the true power behind human emotions. It shows how to bring a new level of credibility and personality to a brand by connecting with your consumer.

Allworth Press. 352pp. Hardcover. Cost: $16.47