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The first formal curriculum ever developed for incentive program planning. This four-part curriculum and seminar course has been developed with the help of the Performance Improvement Council of the Incentive Marketing Association through a grant from the Advertising Specialty Institute. The textbook includes sections on Incentive Program Basics for the Business Executive; Core Strategies for the Business Executive; Planning and Design Considerations for the Practitioner; and Implementation and Management Considerations for the Practitioner.
Cost: $39.95
Outlines the steps involved with planning incentive campaigns for salespeople and other employees, dealers, and distributors.
Selling Communications Inc..
80 pp.
Cost: $25
This book examines why much of the current conventional wisdom is wrong and asks us to re-think the way managers link people with organizational performance. Pfeffer builds a powerful business case for managing people effectively--not just because it makes for good corporate policy, but because it results in outstanding performance and profits.
Harvard Business School Press.
345pp.
Hardcover.
Cost: $19.77
The authors argue for a new management philosophy that stresses five key values: innovation, improvement, incentives, information, and inclusion. While their plan requires long-term commitment from top management to introduce broad changes, the model makes sense. Their theme emphasizes creating organizations that are "environmentally friendly and more successful in terms of adding value for customers and society."
Routledge.
312pp.
Hardcover.
Cost: $74.95
The author describes recognition and group incentive plans, as well as types of awards and implementation. This book comes closer than most to addressing brass-tacks programs that managers at almost any level of an organization can implement.
Jossey-Bass .
332pp.
Paperback.
Cost: $45.00
Employee engagement is the great, untapped resource of most organizations. Yet only 25% of employees are truly engaged in their work. Why are all the others so reluctant to "get in the game"? WINNING WITH A CULTURE OF RECOGNITION: Recognition Strategies at the World's Most Admired Companies reveals the surprising answer: Most managers fail to formally recognize high performance and connect it with company culture. Salary and bonuses are only part of today's employment contract. To get everyone performing together, employers need to create a culture of appreciation, recognition, and reward.
Globoforce Limited.
149 pages.
Hardcover.
Cost: $24.95
Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations. A proven strategy to:
-
Increase long-term profitability
-
Maximize customer loyalty and referrals
-
Capture the commitment of dealers, agents and distributors
-
Increase sales and improve customer service
-
Maximize quality, productivity, quality and wellness
-
Foster greater prosperity through a focus on people
Enterprise Engagement: The Roadmap, 3rd Edition also provides formal preparation for the Enterprise Engagement Certification program. To order a copy,
click here.
Bruce Bolger, Allan Schweyer & Richard Kern .
242 pp.
Cost: $36
Uses sales data generated by in-store electronic scanners to explain sales promotion strategy and its place in an integrated marketing program.
Dartnell Corp.; 2nd edition.
226 pages.
Paperback.
Reviews 126 of the best recent sales promotion campaigns. Readers will develop a better understanding of what constitutes a successful promotion and of what a good promotion can—and can't—do. A straightforward book that is useful for readers with all levels of experience.
McGraw-Hill Companies.
240pp.
Paperback.
This book is full of motivational ideas that will enliven communication, increase employee appreciation, and add fun to the workplace.
McGraw-Hill.
222pp.
Paperback.
Cost: $10.17
An all-in-one reference for marketers, divided into four parts with each part devoted to different aspects of sales promotion, from planning and techniques to strategies and issues. Each chapter is written by an expert with experience working in the field. Hundreds of examples and case histories are included.
Dartnell Corp.
910pp.
Hardcover.
Cost: $69.95
Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations. A proven strategy to:
-
Increase long-term profitability
-
Maximize customer loyalty and referrals
-
Capture the commitment of dealers, agents and distributors
-
Increase sales and improve customer service
-
Maximize quality, productivity, quality and wellness
-
Foster greater prosperity through a focus on people
Enterprise Engagement: The Roadmap, 3rd Edition also provides formal preparation for the Enterprise Engagement Certification program. To order a copy,
click here.
Bruce Bolger, Allan Schweyer & Richard Kern .
242 pp.
Cost: $36
Light Their Fire discusses how employee communications is the key to delivering on solidifying customer relationships. This book will teach you how to identify the varying perspectives of different audiences, tailor your messages for maximum effectiveness, and much more.
Kaplan Business.
272pp.
Hardcover.
Cost: $15.64
This book details the challenges of promotional marketing through a chronological history starting in the 1950s. The last section looks to the future.
McGraw-Hill.
178pp.
Hardcover.
Terry Barber, the author of The Inspiration Factor, subtitled "How You Can Revitalize Your Company Culture in 12 Weeks," argues that regardless of your personality type, background, or age, you can choose to create an inspirational transaction and positively impact the people around you. "Inspiration is precursor to leadership, to motivation, and is even a new category for business," Barber says. His book offers seven principles that can help readers become team leaders in their organizations and inspire those around them.
Inspiration Blvd. LLC.
196.
Hardcover.
Cost: $29.95
Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations. A proven strategy to:
-
Increase long-term profitability
-
Maximize customer loyalty and referrals
-
Capture the commitment of dealers, agents and distributors
-
Increase sales and improve customer service
-
Maximize quality, productivity, quality and wellness
-
Foster greater prosperity through a focus on people
Enterprise Engagement: The Roadmap, 3rd Edition also provides formal preparation for the Enterprise Engagement Certification program. To order a copy,
click here.
Bruce Bolger, Allan Schweyer & Richard Kern .
242 pp.
Cost: $36
Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations. A proven strategy to:
-
Increase long-term profitability
-
Maximize customer loyalty and referrals
-
Capture the commitment of dealers, agents and distributors
-
Increase sales and improve customer service
-
Maximize quality, productivity, quality and wellness
-
Foster greater prosperity through a focus on people
Enterprise Engagement: The Roadmap, 3rd Edition also provides formal preparation for the Enterprise Engagement Certification program. To order a copy,
click here.
Bruce Bolger, Allan Schweyer & Richard Kern .
242 pp.
Cost: $36
With over 20 years of experience running large loyalty programs, Bryan Pearson, President of LoyaltyOne, is a good person to query about the state of the industry. Pearson is the author of the best-selling book,
The Loyalty Leap: Turning Customer Information into Customer Intimacy, as well as
The Loyalty Leap for B2B. He explains that there are three essential elements involved with establishing loyalty: rewards, recognition and relevance. Relevance, notes Pearson, means providing customers useful information and special experiences based on their interests and preferences – in many cases demonstrated through interactions with loyalty programs, but also through customer relationship management data. “A lot of the folks in this space stop short of creating the full value that’s available to them by connecting the data they get from their loyalty programs and other communications filtered through the customer’s perspective and what specifically is valued in the relationship,” he explains. Addressing this overlooked element is the basis of his concept of what constitutes the “Capital L” in Loyalty. Available from
Amazon
Brian Pearson .
272 pages.
Hardcover.
Cost: $17.69
Uses sales data generated by in-store electronic scanners to explain sales promotion strategy and its place in an integrated marketing program.
Dartnell Corp.; 2nd edition.
226 pages.
Paperback.
Reviews 126 of the best recent sales promotion campaigns. Readers will develop a better understanding of what constitutes a successful promotion and of what a good promotion can—and can't—do. A straightforward book that is useful for readers with all levels of experience.
McGraw-Hill Companies.
240pp.
Paperback.
An all-in-one reference for marketers, divided into four parts with each part devoted to different aspects of sales promotion, from planning and techniques to strategies and issues. Each chapter is written by an expert with experience working in the field. Hundreds of examples and case histories are included.
Dartnell Corp.
910pp.
Hardcover.
Cost: $69.95
Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations. A proven strategy to:
-
Increase long-term profitability
-
Maximize customer loyalty and referrals
-
Capture the commitment of dealers, agents and distributors
-
Increase sales and improve customer service
-
Maximize quality, productivity, quality and wellness
-
Foster greater prosperity through a focus on people
Enterprise Engagement: The Roadmap, 3rd Edition also provides formal preparation for the Enterprise Engagement Certification program. To order a copy,
click here.
Bruce Bolger, Allan Schweyer & Richard Kern .
242 pp.
Cost: $36
Based on the business practices and history of Enterprise Rent-a-Car, this book focuses on how the company has achieved financial results by creating happy customers, successful business partnerships, and an engaged and motivated workforce. It discusses the relationship between the company's employee satisfaction, retention, and profitability, and shows how Enterprise makes and reinforces those connections.
Currency .
256pp.
Hardcover .
Cost: $16.47
Offers a good introduction to the new thinking about market research. It's a handbook of the latest trends, strategies, and techniques of marketing in today's global community. Blackwell illustrates his points with examples from companies that already employ such practices, including Kinko's, The Limited, and Banc One Corporation.
Collins.
272pp.
Hardcover.
Cost: $20.48
A booklet published by Incentive magazine that details how to structure incentive programs.
Sorry, no results matched your search.
