Subscribe Now to EEA Media
Or, log-in to update your account
Key Benefits of EEA
Find invaluable how-to and reference articles on leadership, engagement, rewards, and recognition.
- Access hundreds of useful information links.
- Opt-in for news and trends on the topics of your choice.
- Get expertise advice on key issues.
- Connect with others who share similar challenges and interests.
Why Sign Up?
- Receive notifications of new content of interest to you.
- Participate in forums to get answers to your questions.
- Save links to content in your personal account library.
- Connect with others.
Associations
Resources for Associations - Loyalty-programsclear search
Advertising Research Foundation (ARF)Advertising Research Foundation (ARF), founded in 1936, has members from more than 400 advertisers, advertising agencies, research firms, media companies, educational institutions, and international organizations. Its mission is to improve the practice of advertising, marketing, and media research in pursuit of more effective marketing and advertising communications. Phone: 212-751-5656. Web: www.thearf.org |
American Marketing Association (AMA)The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. Phone: 800-262-1150 or (312) 542-9000. Web: http://www.marketingpower.com/Pages/default.aspx |
Customer Care Institute (CCI)Customer Care Institute (CCI) is an international organization serving customer care professionals. It focuses on issues found in the customer service, consumer affairs, telemarketing, and help-desk professions. With more than 7,000 members, CCI provides Customer Care assessments, Customer Care Manager and Customer Care Professional certification courses, Customer satisfaction measurement programs, front-line skills and management training, as well as many others. Phone: 404-352-9291. Web: http://www.customercare.com |
Direct Marketing Association (DMA)The Direct Marketing Association is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including the majority of the Fortune 100 companies, as well as nonprofit organizations. Phone: 212-768-7277 or 212-790-1500. Web: http://www.the-dma.org |
Incentive Gift Card Council (IGCC)Incentive Gift Card Council (IGCC), is a strategic industry group within the Incentive Marketing Association. The IGCC educates the incentive marketplace and the corporate community on the benefits of gift cards, including choice, value and service, and other key attributes recipients say that they want their awards to have. Phone: 630-369-7780. Web: http://www.usegiftcertificates.org/ |
Incentive Marketing Association (IMA)The Incentive Marketing Association (IMA) promotes the use of incentive programs as effective marketing and motivational tools. Membership includes manufacturers, representatives, distributors, incentive houses, gift certificate suppliers, and marketing agencies. IMA also holds annual education programs at trade shows as well as information services, publications, conferences and seminars, media representation, research, and public relations efforts to its members and to businesses to help them effectively use incentive programs to motivate employees and customers. IMA offers a complimentary listing of incentive product and service providers. IMA is also the umbrella organization for several Strategic Industry Groups, including the Incentive Gift Card Council (IGCC), the Incentive Manufacturers & Representatives Alliance (IMRA), the Global Incentive Council (GIC), the Performance Improvement Council (PIC), the Incentive Travel Council (ITC), the IMA-Canada Council, IMA-Europe, and the Recognition Council. Phone: 630-369-7780. Web: http://www.incentivemarketing.org |
Incentive Research FoundationThe Incentive Research Foundation funds and promotes research to advance the science, enhance the awareness and appropriate application of motivation and incentives in business and industry globally. The goal is to increase the understanding, effective use and resultant benefits of incentives to businesses that currently use incentives and others interested in improved performance Phone: 212-590-2518. Web: www.theIRF.org |
International Customer Service Association (ICSA)ICSA is a non-profit association led by customer service professionals for customer service professionals. These are people who have walked in your shoes and understand your challenges and motivation. Organized in 1981 by a group of 59 customer service management professionals, today's ICSA has come a long way! Globally, our membership tops 700 and we offer a full range of programs that provide members with a forum for sharing knowledge and experience, searching for solutions and networking with other customer service management professionals. Phone: (732) 767-0330. Web: http://www.icsa.com |
Marketing Agencies AssociationThe Marketing Agencies Association (MAA) provides members, primarily executives at promotion marketing agencies, with professional support, management development, research, and a forum for the exchange of ideas. The MAA website also provides a search function for marketers looking for a professional marketing agency. Phone: 952-922-0130 . Web: http://www.maaw.org |
Point-of-Purchase Advertising Institute (POPAI)POPAI is an international trade association for the marketing at-retail industry. Founded in 1936, POPAI celebrates its 70th anniversary with over 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, marketing at-retail producer companies and advertising agencies from over 45 countries from around the world. Phone: (703) 373-8800 or 703-373-8801 . Web: http://www.popai.com |
Promotion Marketing Association (PMA)Established in 1911, the Promotion Marketing Association, Inc (PMA) is the premier not-for-profit organization and resource for research, education and collaboration for marketing professionals. Representing the $400+ billion promotion marketing industry, the organization is comprised of Fortune 500 companies, top marketing agencies, law firms, retailers, service suppliers and academia, representing thousands of brands worldwide. Championing the highest standards of excellence and recognition in the promotion and integrated marketing industry globally, PMA's objective is to foster a better understanding of promotion and integrated marketing and its role in the overall marketing process Phone: 212-420-1100. Web: http://www.pmalink.org |
Promotional Products Association International (PPAI)The Promotional Products Association International (PPAI) is the promotional product industry’s only international not-for-profit trade association. It offers education, trade shows, business products and services, mentoring, technology and legislative support to its more than 7,500 global member companies. Promotional products are an $18 billion industry, and include wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. Since its founding in 1903, PPAI has worked to expand the market, establish standards, enhance the professionalism of the industry and support the growth of member companies. Phone: 888-426-7724. Web: http://www.ppa.org |
Advertising Research Foundation (ARF)Advertising Research Foundation (ARF), founded in 1936, has members from more than 400 advertisers, advertising agencies, research firms, media companies, educational institutions, and international organizations. Its mission is to improve the practice of advertising, marketing, and media research in pursuit of more effective marketing and advertising communications. Phone: 212-751-5656. Web: www.thearf.org |
Advertising Research Foundation (ARF)Advertising Research Foundation (ARF), founded in 1936, has members from more than 400 advertisers, advertising agencies, research firms, media companies, educational institutions, and international organizations. Its mission is to improve the practice of advertising, marketing, and media research in pursuit of more effective marketing and advertising communications. Phone: 212-751-5656. Web: www.thearf.org |
American Marketing Association (AMA)The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. Phone: 800-262-1150 or (312) 542-9000. Web: http://www.marketingpower.com/Pages/default.aspx |
American Marketing Association (AMA)The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. Phone: 800-262-1150 or (312) 542-9000. Web: http://www.marketingpower.com/Pages/default.aspx |
Customer Care Institute (CCI)Customer Care Institute (CCI) is an international organization serving customer care professionals. It focuses on issues found in the customer service, consumer affairs, telemarketing, and help-desk professions. With more than 7,000 members, CCI provides Customer Care assessments, Customer Care Manager and Customer Care Professional certification courses, Customer satisfaction measurement programs, front-line skills and management training, as well as many others. Phone: 404-352-9291. Web: http://www.customercare.com |
Customer Care Institute (CCI)Customer Care Institute (CCI) is an international organization serving customer care professionals. It focuses on issues found in the customer service, consumer affairs, telemarketing, and help-desk professions. With more than 7,000 members, CCI provides Customer Care assessments, Customer Care Manager and Customer Care Professional certification courses, Customer satisfaction measurement programs, front-line skills and management training, as well as many others. Phone: 404-352-9291. Web: http://www.customercare.com |
Direct Marketing Association (DMA)The Direct Marketing Association is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including the majority of the Fortune 100 companies, as well as nonprofit organizations. Phone: 212-768-7277 or 212-790-1500. Web: http://www.the-dma.org |
Direct Marketing Association (DMA)The Direct Marketing Association is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including the majority of the Fortune 100 companies, as well as nonprofit organizations. Phone: 212-768-7277 or 212-790-1500. Web: http://www.the-dma.org |
Incentive Marketing Association (IMA)The Incentive Marketing Association (IMA) promotes the use of incentive programs as effective marketing and motivational tools. Membership includes manufacturers, representatives, distributors, incentive houses, gift certificate suppliers, and marketing agencies. IMA also holds annual education programs at trade shows as well as information services, publications, conferences and seminars, media representation, research, and public relations efforts to its members and to businesses to help them effectively use incentive programs to motivate employees and customers. IMA offers a complimentary listing of incentive product and service providers. IMA is also the umbrella organization for several Strategic Industry Groups, including the Incentive Gift Card Council (IGCC), the Incentive Manufacturers & Representatives Alliance (IMRA), the Global Incentive Council (GIC), the Performance Improvement Council (PIC), the Incentive Travel Council (ITC), the IMA-Canada Council, IMA-Europe, and the Recognition Council. Phone: 630-369-7780. Web: http://www.incentivemarketing.org |
Incentive Marketing Association (IMA)The Incentive Marketing Association (IMA) promotes the use of incentive programs as effective marketing and motivational tools. Membership includes manufacturers, representatives, distributors, incentive houses, gift certificate suppliers, and marketing agencies. IMA also holds annual education programs at trade shows as well as information services, publications, conferences and seminars, media representation, research, and public relations efforts to its members and to businesses to help them effectively use incentive programs to motivate employees and customers. IMA offers a complimentary listing of incentive product and service providers. IMA is also the umbrella organization for several Strategic Industry Groups, including the Incentive Gift Card Council (IGCC), the Incentive Manufacturers & Representatives Alliance (IMRA), the Global Incentive Council (GIC), the Performance Improvement Council (PIC), the Incentive Travel Council (ITC), the IMA-Canada Council, IMA-Europe, and the Recognition Council. Phone: 630-369-7780. Web: http://www.incentivemarketing.org |
Incentive Research FoundationThe Incentive Research Foundation funds and promotes research to advance the science, enhance the awareness and appropriate application of motivation and incentives in business and industry globally. The goal is to increase the understanding, effective use and resultant benefits of incentives to businesses that currently use incentives and others interested in improved performance Phone: 212-590-2518. Web: www.theIRF.org |
Incentive Research FoundationThe Incentive Research Foundation funds and promotes research to advance the science, enhance the awareness and appropriate application of motivation and incentives in business and industry globally. The goal is to increase the understanding, effective use and resultant benefits of incentives to businesses that currently use incentives and others interested in improved performance Phone: 212-590-2518. Web: www.theIRF.org |
Marketing Agencies AssociationThe Marketing Agencies Association (MAA) provides members, primarily executives at promotion marketing agencies, with professional support, management development, research, and a forum for the exchange of ideas. The MAA website also provides a search function for marketers looking for a professional marketing agency. Phone: 952-922-0130 . Web: http://www.maaw.org |










