Salesforce.com Enters Engagement Field

A recent post on the EEA blog reports that Salesforce.com has released new human resources tools designed, as reported by Techcrunch, “to improve employee engagement.” Based on its announcement, these new technologies will enable companies to handle most routine human resources and benefits processes using various apps developed by third parties, and the company’s model will be to continue to grow features through third-party developers. Current products, according to the article, include a new Employee Journeys application for employee recruitment and relationship management; HR Helpdesk software; and Employee Communities using the company’s enterprise social tool, Chatter. It also includes an HR Analytics tool. “Employees want great job experiences, not just paychecks, in the same way that customers want to feel valued,” notes Denis Pombriant, an analyst with Beagle Research. “A lot of Salesforce.com customer experience ideas translate to employees. The use of things like Chatter to involve more people in customer experiences helps to give meaning (in a small way) to job life, and Salesforce HR tools provide a way to manage processes.” Sounds like the definition of Enterprise Engagement to us, and yet another sign this is emerging into a major field with companies like Salesforce.com among the technology leaders. More here >