Study Shows How Mobile Enables Enterprise Engagement

Mobile technology is just the latest tipping point for Enterprise Engagement, as it brings everyone in all areas of business the power to engage people in a highly tangible way. A recent study by International Data Corporation, commissioned by OpenMarket, which considers itself a leader in enterprise mobile engagement, found that most companies take an ad hoc approach to mobile engagement – 62% have more than one messaging platform, with 75% requiring a payback in one year. The report, Enterprises Adopting Mobile Messaging to Enhance Communications and Improve Business Operations, demonstrates how rapidly the concept of Enterprise Engagement is being enabled through mobile technology. This subject will be addressed at the upcoming Engagement University in Denver, April 14-16, at the Omni Interlocken. Register at www.eeaexpo.com.