Engagement Strategies Media: Resources : Recruitment Roundup

Subscribe Now to ESM Media

Or, log-in to update your account

Why Sign Up?

Receive notifications of new content of interest to you.
Participate in forums to get answers to your questions.
Save links to content in your personal account library.
Connect with others.

Articles

Browse content by Topic

ESM - News	Web
Primary content test	Communities
ESM - Stupid	Corporate Culture
ESM - E-Commerce	Customer Engagement
ESM - Social Media	Employee Engagement
ESM - Advertising	General
ESM - Engagement	Incentive Programs
ESM - Email	Leadership
ESM - Opinion	Loyalty Programs
Branding	Measurement
Channel Engagement	Recruitment
Collaboration & Innovation	Rewards & Recognition
Communications	Social Recognition
Meetings	Sales Engagement
Print	Surveys, Polls, Assessments
Promotional Products	Technology
Social Networking	Training

Recruitment Roundup

Company: Meeting Professionals International

Programs: Recruitment Roundup Incentive Program

Program Types: Sales

Program Details: At the beginning of its recruiting schedule, MPI introduced the �Recruitment Roundup.� The program was built around a series of incentives that would be presented to MPI members based on their recruiting numbers. Five levels of success were awarded with five increasingly valuable gifts including an attractive blue enamel chuckwagon cup, a brass MPI branding iron, a Wild West paperweight, a beautiful embroidered denim shirt, and a dramatic Tiffany crystal horse head sculpture. In addition, the top three levels also qualified for entry to the grand prize travel packages to spectacular locations like Bali, Indonesia and Vancouver, Canada.

Objective: The goal of this program was to enroll 4,500 new members in Meeting Professionals International during the 1997-98 fiscal year.

Sponsor Assocication: PPAI

Results: The association added 5,459 new members during the year-long campaign, the most in the association�s 26 years.